We break down the structural shift in media technology where password sharing stopped being a bug and became a revenue engine. With Netflix, Spotify, and Roku reporting significant growth from monetized shared accounts, we look at how these platforms use data to turn household connections into individual subscriptions. This episode examines the specific mechanics of the 'extra member' pricing tiers, the friction points for users, and what this means for the broader digital advertising market as September 2026 progresses.