The Strong Coach Podcast

Most support for starting and running a coaching business comes down to a cookie cutter formula. A + B = Success. The trouble is that if the formula works, the coach has created a business that sucks the soul out of them. It’s the classic situation of the business controlling the owner.

Did your formula help you discover what you actually want? Did your formula give you the tools to adapt your business as you evolve? Did your formula help you become a better coach?

The Strong Coach helps coaches create profitable coaching businesses that they are excited to run.

The basis for your success is first taking care of yourself. When you make life better for yourself, you will have the energy you need to show up for your clients and business. Then layer on the business systems and you’ll see what can happen.

The Strong Coach is growing a community of people who are moving in the same direction, supporting each other, and collaborating. To learn more, go to https://www.thestrongcoach.com and download your "6 Figure Coaching Foundations Guide" today.

Ajit Nawalkha came from humble beginnings. Born to a middle-income family in Jaipur, Ajit grew up in an extended family of 23 other people under one roof. Space and money were scarce, and so as a little boy he dreamt of abundance.

Ajit made a decision to plant himself where he could grow. From starting as a trainee in a non-profit, Ajit has since held various roles including CEO of Mindvalley, Co-founder of Mindvalley Teach, Co-founder of Global Grit Institute and Co-founder of EPIC Businesses. He’s also an author of the bestselling book, The Book of Coaching. Ajit has poured his heart into his upcoming book Live Big.

In this episode we talk about what a good coach is, why coaches don’t have clients, the principles that make a great group, understanding your dialogue with sales, why the world needs more coaches, how the world is progressing, and much more.

Paul Chek is an internationally-renowned expert in the fields of corrective and high-performance exercise kinesiology. For over 20 years, Chek’s unique, holistic health approach to treatment and education has transformed the lives of countless men and women through programs like the P~P~S Success Mastery Coaching Program.

Paul is considered to be the grandfather of the fitness industry, and he is a huge inspiration source to the Shrugged crew’s, as well as one of their favorite people in the world. In February 2018, Paul was featured on an extensive interview on Barbell Shrugged — Holistic Lifestyle Coaching w/ Legendary Strength Coach Paul Chek  —  301, and one month ago, he was featured on The Bledsoe Show w/ Paul Chek: Sexual Freedom & Healthy Relationships #81.

In this episode, Paul shares with us his thoughts on negative self-talk and how to change it, how to move people from what they don’t want to focus onto what they do want, how to design a facility that creates an environment for getting clear with clients about their life and training, how to have an integrated understanding the physical, emotional, and psychological aspects of fitness, how to use goals and values to bring clients into compliance, how to generate more will power, and much more.

Danny Rios and Ben Walker are back to the show and we're going to talk about how to build your coaching business. Enjoy!

Anders Varner is the host of Barbell Shrugged, and co-creator of The Low Back Fix, The Knee Fix, and The Shoulder Fix. Anders found the weight room at age 13 and decided he would call it home for the rest of his life.

A four-time CrossFit regional competitor and member of John Cena’s “One Ton Club”, Anders has trained with and coached high level athletes from the worlds of the NFL, WWE, and CrossFit.

A true believer in self-discovery, Anders finds his true passion in helping the everyday person live a pain free, empowered life through mindful movement. Anders Varner’s approach has helped transform the lives of stroke victims, pre and postpartum moms, extreme weight loss clientele, and individuals recovering from drug and alcohol addiction.

In this episode, we dive into the skill of performing in a group and making each person feel special, coaching people to inspire others to do more than they thought possible, becoming the character that people want to be around, characteristics of your personality and using it as a tool to make others better, what does your hustle look like, hiring friends and how that doesn’t always work out, and more.

Michael Cazayoux  is co-founder of Brute Strength, and host of Brute Strength Podcast. At the age of 17, Michael moved from a small town in Louisiana to Utah for drug rehabilitation. It was that experience that led him to fall in love with CrossFit and helping others through coaching and mentoring. Prior to coaching multiple CrossFit Game athletes, Michael competed and became a back-to-back Affiliate World Cup Champion in 2012 and 2013 with his team “Hackspack.”

Michael and wife, Adee Zukier Cazayoux, were recently featured on The Bledsoe Show w/ Adee and Michael Cazayoux: Being Courageous in Relationships #83. Adee was also featured on The Strong Coach  — Coaching Culture w/ Adee Cazayoux — 3.

In this episode, we dive into all things coaching. We dive into how to impact as many people as possible, how do you go from coaching in the gym to coaching online, how to build trust with online coaching, coaching elite athletes vs coaching average Joe’s, how to find what fulfills you, what it really looks like to GRIND, how to handle negative feedback, what you should know about your clients that will get them to do what you say, and much more.

Zach is the founder of The Underground Strength Gym, creator of The Underground Strength Coach Certification, author of The Encyclopedia of Underground Strength and Conditioning, and creator and host of STRONG Life Podcast.

Since creating The Underground Strength Gym, Zach has consulted Division 1 athletic teams, Olympic Level athletic clubs, Spartan Race, pro teams, and independent coaches and athletes from around the world.

The Underground Strength Gym began at Zach’s parents garage while he was a Health and Physical Education teacher in 2002. What started as a summer experiment training a few athletes grew into a full time obsession, and now Zach and his Underground Strength methods have grown into a world wide movement, inspiring athletes and coaches all around the world in training and life.

In this episode, we dive into what it takes to get started, when you should say YES and when you earn NO, what it used to take vs what it takes now to be a popular coach, how to get noticed in the industry, how to use social media for good, how to craft your coaching business in a way that it doesn’t feel like business, what it means to follow your heart and what that looks like, how make your own rules and your own way, how doing less can make you more successful, and much more.

Ben Pakulski a.k.a. Pak-Man, is an IFBB professional bodybuilder and winner of the 2008 Mr. Canada competition. In the IFBB, he finished 2nd twice in 2008. He also placed 2nd in the 2013 Arnold Classic competition, and 11th in the 2012 Mr. Olympia contest, which was his first-ever.

Ben began his interest in nutrition at 12 years old, when he read about vegetarianism and experimented with it for two years. At 15, he started lifting weights in Macks Gym in Toronto. Today, he is an accoladed athlete, competitor, coach, creator of #1 Muscle Building program MI40, and creator and host of the Muscle Expert Podcast.

In this episode, we dive into many ideas and philosophies Ben has adopted, avoided, and learned from. They include, punishing oneself through training, escaping pain through exercise, chasing something outside of yourself, placing self worth on the person you become through the process – not the outcome, how to win at life through discipline, the power of “Thank You”, why your program and nutrition isn’t as important as I think you it is, coaching vs cheerleading, and much more.

Adee Zukier Cazayoux is founder and CEO of Working Against Gravity, who is also known as the “Barbell Gypsy”. You can find Adee weightlifting, bobsledding, powerlifting, or competing in the NPGL or the CrossFit open. In 2016, she took a Bronze Medal at the Canadian National Weightlifting Championships.

Adee has a BAH Psychology, and Masters in Teaching. She is also a Precision Nutrition Level 1 coach, and is currently completing her Masters in Nutrition and Human Performance. As an athlete Adee has studied/trained under many renowned coaches, most notably Aimee Everett, national champion, Travis Mash, world champion powerlifter, and Steve Sandor, Hungarian national champion.

Adee is married to Michael Cazayoux, co-founder of Brute Strength, and host of Brute Strength Podcast. It was at Adee and Michael’s house that I began developing The Strong Coach program. Talking to both her and Michael helped get clarity on what is needed in the industry and how we can best serve that role.

There is no one way to be a coach, and Adee was my first client that I was not coaching as an athlete. She has exemplified organization and systems as a means of impacting people though her coaching. It’s a real joy to have someone who used to be my student, now teach me many things.

In this episode, Adee talks about how she created her business, Working Against Gravity, which now has 28 coaches on team! We also dives into all things coaching: Coaching as problem solving, the process for training coaches, mistakes made over the years, how to communicate authentically with clients, how to onboard new clients, how to receive feedback from your clients to improve your coaching, how to create accountability with your clients, how to give advice your clients actually take, and much more.