In this episode, we sit down with Sara Girola, former Global Director of Digital Size & Fit at Nike. With extensive experience in localization, digital innovation, and sizing solutions, Sara brings valuable insights from her journey at one of the world’s leading sportswear brands.

Sara shares her unexpected entry into the world of sizing and fit, the complexities of standardization in the industry, and the multifaceted challenges of creating consistent sizing across different product lines. She discusses innovative approaches to tackling returns, the importance of data in improving product development, and the potential of emerging technologies like 3D assets and digital avatars in enhancing the online shopping experience.

From the intricacies of size charts to the broader implications of sustainability in reverse logistics, Sara offers a comprehensive look at the current state and future possibilities of sizing and fit in retail. Her unique perspective bridges the gaps between product creation, e-commerce, and consumer experience, providing listeners with actionable insights on how to approach sizing challenges in the ever-evolving retail landscape.

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About The StrutFit Show:

The StrutFit Show highlights the innovations happening and shares knowledge from influential figures in the retail industry. Every episode, our CEO, Ang Nayyar will be joined by a guest who is leading or innovating in some part of the retail spectrum-  from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try to figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.

Connect with StrutFit: ‍

Get in touch with StrutFit: ⁠⁠⁠https://www.strut.fit/contact ⁠⁠⁠

Subscribe to the StrutFit PODCAST: ⁠⁠⁠https://podcasters.spotify.com/pod/show/strutfit⁠⁠⁠

Follow StrutFit on INSTAGRAM: ⁠⁠⁠http://instagram.com/strut.fit ⁠⁠⁠

Follow StrutFit on LINKEDIN: ⁠⁠⁠https://www.linkedin.com/company/strutfit ⁠⁠⁠

Subscribe to StrutFit on YOUTUBE: ⁠⁠⁠youtube.com/channel/UCBxDs0teftGM52mb-8J6erQ⁠ ⁠

In this episode, we sit down with Kristl Date-Dopps, Principal of the Digital Innovation Program at Brooks Running. In addition to her most recent role, Kristl has leadership experience across Product & Project management, eCom & Marketing, and Business Strategy for global companies such as The Walt Disney Company, Getty Images and Microsoft. With such varied and valuable experience, there were plenty of gems for us to unearth in this conversation.

Kristl shares with us the most effective ways to generate new ideas, how Brooks prioritizes innovation ideas and execute on them, ways to leverage the latest technologies to add value to the sports industry, how to tackle returns, and so much more!

*****

About The StrutFit Show:

The StrutFit Show highlights the innovations happening and shares knowledge from influential figures in the retail industry. Every episode, our CEO, Ang Nayyar will be joined by a guest who is leading or innovating in some part of the retail spectrum-  from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try to figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.

Connect with StrutFit: ‍

Get in touch with StrutFit: ⁠⁠https://www.strut.fit/contact ⁠⁠

Subscribe to the StrutFit PODCAST: ⁠⁠https://podcasters.spotify.com/pod/show/strutfit⁠⁠

Follow StrutFit on INSTAGRAM: ⁠⁠http://instagram.com/strut.fit ⁠⁠

Follow StrutFit on LINKEDIN: ⁠⁠https://www.linkedin.com/company/strutfit ⁠⁠

Subscribe to StrutFit on YOUTUBE: ⁠⁠youtube.com/channel/UCBxDs0teftGM52mb-8J6erQ ⁠

Jerome Bourgois is an International C-suite business leader with almost 2 decades in fashion. Jerome spearheaded the rapid expansion of CACHE-CACHE, building a 500-location retail network in China in less than five years. He successfully turned around a €150M annual sales luxury footwear retailer. In another case, he revived a €60M luxury menswear brand. Most recently, Jerome cofounded a luxury shoe manufacturing and distribution group in France aiming at rescuing highly distressed assets. The group had 300 employees, two factories, and three brands.

Safe to say, it’s hard to beat Jerome’s expertise and experience in operational and financial restructuring; and turning around companies. We had an insightful conversation in Paris, diving into brand strategy, manufacturing, and, of course, the art of turnaround.

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About The StrutFit Show:

The StrutFit Show highlights the innovations happening and shares knowledge from influential figures in the retail industry. Every episode, our CEO, Ang Nayyar will be joined by a guest who is leading or innovating in some part of the retail spectrum-  from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try to figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.

Connect with StrutFit: ‍

Get in touch with StrutFit: ⁠https://www.strut.fit/contact ⁠

Subscribe to the StrutFit PODCAST: ⁠https://podcasters.spotify.com/pod/show/strutfit⁠

Follow StrutFit on INSTAGRAM: ⁠http://instagram.com/strut.fit ⁠

Follow StrutFit on LINKEDIN: ⁠https://www.linkedin.com/company/strutfit ⁠

Subscribe to StrutFit on YOUTUBE: ⁠youtube.com/channel/UCBxDs0teftGM52mb-8J6erQ ⁠

Benjamin Vogel is Managing Director & Founder at Nayture. Nayture is a consulting firm helping companies with their sustainable business transformation.

We cover all the questions you might have about sustainability in retail to your brand. What is sustainability really? What are the most sustainable brands actually doing? What are carbon offsets? How do you overcome a green premium? And so much more!

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About The StrutFit Show:

The StrutFit Show highlights the innovations happening and shares knowledge from influential figures in the retail industry. Every episode, our CEO, Ang Nayyar will be joined by a guest who is leading or innovating in some part of the retail spectrum-  from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try to figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.

Connect with StrutFit: ‍

Get in touch with StrutFit: ⁠https://www.strut.fit/contact ⁠

Subscribe to the StrutFit PODCAST: ⁠https://podcasters.spotify.com/pod/show/strutfit⁠

Follow StrutFit on INSTAGRAM: ⁠http://instagram.com/strut.fit ⁠

Follow StrutFit on LINKEDIN: ⁠https://www.linkedin.com/company/strutfit ⁠

Follow StrutFit on FACEBOOK: ⁠https://www.facebook.com/StrutFitOfficial ⁠

Subscribe to StrutFit on YOUTUBE: ⁠youtube.com/channel/UCBxDs0teftGM52mb-8J6erQ ⁠

Follow StrutFit on TWITTER:⁠ http://twitter.com/strut_fit‍

Thibault Marion de Procé is Co-Founder & CPO at Vyking. Vyking is the leader in 3D & virtual try-on technology for the fashion industry, working with companies like Adidas, Crocs, Under Armour, On Running, and more. It has created an end-to-end platform allowing fashion retailers to seamlessly create, scale and track 3D & AR shopping experiences both online and in-store.

Being totally cross-platform, Vyking’s technology can be integrated inside any mobile app (iOS & Android), WeChat, website or store. Their solutions are fully scalable, allowing manufacturers and retailers to roll out thousands of products for virtual try-on.

We start from the beginning with Thibault. How did Vyking get started? What is AR vs VR? How do you create 3D assets? How easy is it to scale the solution to all your products? Why do you need AR in store? And so much more!

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About The StrutFit Show:  

The StrutFit Show highlights the innovations happening and shares knowledge from influential figures in the retail industry. Every episode, our CEO, Ang Nayyar will be joined by a  guest who is leading or innovating in some part of the retail spectrum-  from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try to figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.  

Connect with StrutFit: ‍ 

Get in touch with StrutFit: https://www.strut.fit/contact 

Subscribe to the StrutFit PODCAST: https://podcasters.spotify.com/pod/show/strutfit

Follow StrutFit on INSTAGRAM: http://instagram.com/strut.fit 

Follow StrutFit on LINKEDIN: https://www.linkedin.com/company/strutfit 

Follow StrutFit on FACEBOOK: https://www.facebook.com/StrutFitOfficial 

Subscribe to StrutFit on YOUTUBE: youtube.com/channel/UCBxDs0teftGM52mb-8J6erQ 

Follow StrutFit on TWITTER: http://twitter.com/strut_fit‍

In this episode, we talk with Bryn Rees, a content engineer turned Content Strategy Leader. With almost 15 years of experience in content- you need to look no further for an industry expert.

Bryn was deep in the content space at Adidas, optimizing their content creation processes to enable the brand to succeed in the future of Omnichannel.

He is now the Direct of Digital Content Strategy at IKEA, looking after a team that takes care of content engineering and innovation across the whole business.

We discuss with Bryn what is "Content Strategy"? How is it different from marketing strategy? What does it mean to design with content first?

What are some easy wins available for retailers at both ends of the spectrum? And so much more!

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About The StrutFit Show:  

The StrutFit Show shares the same vision as our company: to bring retail into the future! Every episode, our CEO, Ang Nayyar will be joined by a  guest who is leading or innovating in some part of the retail spectrum-  from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try to figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.  

Connect with StrutFit: ‍ 

Get in touch with StrutFit: https://www.strut.fit/contact 

Subscribe to the StrutFit PODCAST: https://anchor.fm/strutfit 

Follow StrutFit on INSTAGRAM: http://instagram.com/strut.fit 

Follow StrutFit on LINKEDIN: https://www.linkedin.com/company/strutfit 

Follow StrutFit on FACEBOOK: https://www.facebook.com/StrutFitOfficial 

Subscribe to StrutFit on YOUTUBE:  youtube.com/channel/UCBxDs0teftGM52mb-8J6erQ 

Follow StrutFit on TWITTER: http://twitter.com/strut_fit‍

In  this episode, we sit down with Hans Skovsgaard Summers, a highly experienced and sought after industry expert. With over ten years of  experience in wholesale, business development, sales operations, and  go-to-market within some of the world’s biggest brands, Hans has shared  with us his unique insights into the rapidly changing world of business.

Hans  is currently Head of Go To Market Operations at ‘On’, a sporting goods  manufacturer with a focus on delivering industry-disrupting innovation  in premium footwear, apparel, and accessories for high-performance  running, outdoor, and all-day activities. His previous experience  includes working with renowned brands such as Timberland, Tommy Hilfiger  & Calvin Klein, Ted Baker, EMI Music and your very own StrutFit.

We  discuss with Hans the benefits of embracing, and implementing,  technology and innovation in the workplace, dig into the complex world  of wholesale and address the importance of being able to work cross  functionally.

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About The StrutFit Show:  

The StrutFit Show shares the same vision as our company: to bring retail  into the future! Every episode, our CEO, Ang Nayyar will be joined by a  guest who is leading or innovating in some part of the retail spectrum-  from design, to manufacturing, to marketing, and even to sales. We'll  discuss trends, learnings, and ideas, and really try figure out what the  top performers in your field are doing. Along the way, we'll discover  some lessons you can apply to your own career, and hopefully even have  some fun.  

Connect with StrutFit: ‍ 

Get in touch with StrutFit: https://www.strut.fit/contact 

Subscribe to the StrutFit PODCAST: https://anchor.fm/strutfit 

Follow StrutFit on INSTAGRAM: http://instagram.com/strut.fit 

Follow StrutFit on LINKEDIN: https://www.linkedin.com/company/strutfit 

Follow StrutFit on FACEBOOK: https://www.facebook.com/StrutFitOfficial 

Subscribe to StrutFit on YOUTUBE:  youtube.com/channel/UCBxDs0teftGM52mb-8J6erQ 

Follow StrutFit on TWITTER: http://twitter.com/strut_fit‍

NJ Falk is a multiple Webby, Davey, and Communicator award-winning creative and serial entrepreneur focused on emerging luxury, fashion, lifestyle and direct-to-consumer brands.

Falk’s current roles are as the Managing Partner of Athletic Propulsion Labs (APL), the women’s and men’s luxury performance athletic footwear brand and as a Co-Founder & Chief Mentorpreneur™ (a term she trademarked) at The Forward Female which is a consulting and creative agency for female entrepreneurs. As an e-commerce pioneer and expert, Falk also juggles her roles as an angel investor, mentor and strategic advisor for female-focused luxury and consumer brands including 11 Honoré, Starface, Bumo Work, Artha, Modern Picnic, DeMarson, The FLOORR, Mr. Feelgood and The Bunker.

Falk uses her prior positions at American Express, MGM, Universal Studios, and The Wedding Channel as well as the Founder and Creative Director of her former award-winning branding, advertising and digital agency, The UXB, and her Webby award-winning blog The Blonde And The Brunette to share unique perspectives on challenges women face in their business and personal lives. Until very recently Falk was an on-going Forbes Contributor with her column which shared highly practical and actionable business and lifestyle advice and is continuing the same focus with her new NJ & Ondre podcast which is scheduled to launch shortly. She does it all with a bit of élan and a steady stream of lattes. @njfalk

We discuss with NJ the importance of mentorship in the path to success, being receptive to all opportunities and address the difficult decision of changing a career path. Listen in to NJ expertly discuss the makings of a leader and the hunger for knowledge that lead her to the heights of her career, all the while offering invaluable pearls of wisdom to anyone listening, no matter their expertise or experience.

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Connect with StrutFit:

‍Get in touch with StrutFit: https://www.strut.fit/contact

‍

Our guest in this episode is Kiwi entrepreneur Guy Horrocks. He shares with us his many insights from working with brands like Sephora, HBO, Dreamworks, CNN and Expedia. If that seems impressive, Guy started the first iPhone app company in the world.

Guy is also the co-founder of a data company called Solve which came into the picture to help ecommerce companies unify their data so that they can get better insights to make smarter decisions. We discuss the different approaches to data collection, and how using third-party data collecting services may not be as convenient as once thought to be. Data is collected so that companies can use it to acquire high value customers as cheaply as possible, so we touch on how companies can do that with the data they already have.

Gather your own insights from this episode and share them with us through our social media channels listed below!

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About The StrutFit Show:

The StrutFit Show shares the same vision as our company: to bring retail into the future! Every episode, our CEO, Ang Nayyar will be joined by a guest who is leading or innovating in some part of the retail spectrum- from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.

Connect with StrutFit:

Get in touch with StrutFit: https://strut.fit/become-a-partner

Subscribe to the StrutFit PODCAST: https://strut.fit/podcast

Follow StrutFit on INSTAGRAM: http://instagram.com/strut.fit

Follow StrutFit on LINKEDIN: https://www.linkedin.com/company/strutfit

Follow StrutFit on FACEBOOK: https://www.facebook.com/StrutFitOfficial

Subscribe to StrutFit on YOUTUBE: https://www.youtube.com/channel/UCBxDs0teftGM52mb-8J6erQ

Follow StrutFit on TWITTER: http://twitter.com/strut_fit

We discuss Customer Experience Research with the Head of Customer Experience Research at Zappos - Alex Genov - in this episode of The StrutFit Show. Having been acquired by Amazon for US$1.2 billion in 2009, Zappos have built their empire by putting their customers first and focusing on creating great experiences for them.

Alex comes from an Academic Psychology background with a degree in Experimental Social Psychology. He helps the organization understand their customers as people on a deeper level through a multitude of methods including interviews, surveys and usability research. Alex believes that to successfully conduct customer research, you must carry the mindset that customers are not just numbers or ‘clicks’, and understand them as actual people. He emphasizes the importance of getting insights from qualitative data and then quantifying them, rather than just looking for statistics in a pool of potential insights. This episode discusses how attainable quality customer experience research can be, whether you’re a large corporation or a small company.

Join us for a stimulating conversation and share your thoughts on this episode with us through our social media listed below.

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About The StrutFit Show:

The StrutFit Show shares the same vision as our company: to bring retail into the future! Every episode, our CEO, Ang Nayyar will be joined by a guest who is leading or innovating in some part of the retail spectrum- from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.

Connect with StrutFit:

Get in touch with StrutFit: https://strut.fit/become-a-partner

Subscribe to the StrutFit PODCAST: https://strut.fit/podcast

Follow StrutFit on INSTAGRAM: http://instagram.com/strut.fit

Follow StrutFit on LINKEDIN: https://www.linkedin.com/company/strutfit

Follow StrutFit on FACEBOOK: https://www.facebook.com/StrutFitOfficial

Subscribe to StrutFit on YOUTUBE:  youtube.com/channel/UCBxDs0teftGM52mb-8J6erQ

Follow StrutFit on TWITTER: http://twitter.com/strut_fit