Born and raised in Brazil, Joao Paulo Pacifico spearheaded a unique corporate culture in Brazil through the development of his company Gaia Group. Unhappy with the profit-focused culture of finance, Joao pioneered his financial securitization company in 2009 with the mission to put people and the planet ahead of profits. When he's not running Gaia Group, he's producing motivational content on LinkedIn, where he focuses on maximizing purpose and happiness within company cultures. 

We'd also like to thank our guest Vitor Takasu for assisting us with the interview. 

Show Notes: 

- Richard Branson - Business Stripped Bare: Adventures of a Global Entrepreneur

- Martin Seligman - Learned Optimism: How to Change Your Mind and Your Life

- Richard Branson - The Virgin Way: If It's Not Fun, It's Not Worth Doing

- Tony Hsieh - Delivering Happiness: A Path to Profits, Passion, and Purpose

- Robert Emmons - Gratitude 

- Adam Braun - The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change

- James Carse - Finite and Infinite Games

- Simon Sinek - The Infinite Game

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Born and raised in a low-income area of Sao Paulo, Gustavo Fuga started 4YOU2 at age 18 after learning that 97% of Brazilians didn't know english - including himself. With no money to his name, he aimed to create the world's first low-cost english school. Today, he is 8 years into his mission and has since created over 8 english schools in Brazil and is in the process of opening over 30 more. 

We sit down with Gustavo to discuss his thoughts on: 

- social entrepreneurship

- risk taking and motivation 

- the value of therapy

- the importance of self discovery

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This week, we sit down with our cohost Aaron Feigelman to discuss his background and philosophies around which he centers his life. Enjoy! 

Show Notes: 

- Sustainable Summer: https://sustainablesummer.org/

- Benicia Solar Initiative: https://www.youtube.com/watch?v=FGbum3RONUA

- Helios Project: https://www.heliosproject.net/

- Benjamin Franklin: https://en.wikipedia.org/wiki/Benjamin_Franklin

- William Faulkner: https://en.wikipedia.org/wiki/William_Faulkner

- John von Neumann: https://en.wikipedia.org/wiki/John_von_Neumann

- Adam Grant’s Originals: https://www.adamgrant.net/originals

- Leonardo da Vinci: https://en.wikipedia.org/wiki/Leonardo_da_Vinci

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In this week's episode, we dig into Riley's background and what purpose means to him. Enjoy! 

Show Notes:

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Riley and Aaron introduce the vision behind The Study of Purpose - a lifelong project focused on understanding how society defines and is motivated by purpose. Thanks for listening!

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