Many publishers still see long introductory offers as little more than aggressive discounting. I think that's a mistake. A $1-for-12-months offer is not primarily about price — it's about time. Time to build habits, create engagement, and ultimately convert readers into long-term subscribers. In this episode, I explain why some of the cheapest subscription offers can become the most valuable customer acquisition tools.

00:00 Intro (impressions from Marseille)

00:35 the topic of this podcast

01:10 the fundamental misunderstanding (and thunderstarting to roar during my recording 😉)

02:00 what time changes

02:35 the paradox

03:10 the true reasoning of long lasting trials offers

03:50 ample practical evidence

04:50 it works also for local publishers

05:10 invitation to disagree

05:30 simple advice