Gill Andrews (all the way from Frankfurt Germany) is a conversion copywriter and web consultant who helps small and medium businesses turn their underperforming websites into slick lead-generating machines.
When she’s not writing copy or auditing websites, she’s blogging on her website Gillandrews.com, teaching other business owners — especially those who take care of their websites themselves — how to make their websites work better.
If you ever feel like you need to have it all figured out in order to be successful, you’ll want to tune in to this fascinating conversation with Gill.
This is one of the most unique perspectives I’ve heard around copywriting, business, and the creative process.
You’ll also pick up a few useful tips about how to write your copy without sounding like everyone else.
Comparison traps
Your way vs. the right way?
Creating structure and constraints
Having a weird ritual
Trusting yourself
Professionally extroverted, personally introverted
“They all sound the same.”
SEO and sticking to one simple strategy vs. “all of them.”
Getting comfortable with selling
I’m not for everyone
Being psychologically comfortableLinkedIn: https://www.linkedin.com/in/gill-andrews/
Twitter: https://twitter.com/StoriesWithGill
YouTube: https://www.youtube.com/channel/UCw5YgNXAQhw6uAGje7jf-iw
https://gillandrews.com/book
Podcast website: subtleartofnotyelling.com