Blogging is the number one way to grow your search engine authority, build trust with your audience, and drive organic (free) website traffic. There's only one problem... it costs between $0.04 and $0.12 per word to hire a writer (that's $50 to $200 per 1500 words) or you can do it yourself and spend 6 hours doing research PER BLOG. Oh, and if you want blogging to work for you, you have to do it consistently (most experts recommend between 2 and 4 blogs PER WEEK).