This week’s guest on the 21st Century Creative Podcast is Joanna Penn, a best-selling, award-nominated thriller writer, as well as a publishing expert and host of The Creative Penn Podcast.

Joanna is here to talk about mindset for creatives – specifically, the attitudes and ambitions that distinguish creatives who struggle from those who succeed – according to their own definition of success.

She has written extensively about this topic in her book The Successful Author Mindset. For this interview, I’ve asked her to widen the focus to include all kinds of creatives – the essential psychology is the same, so this interview is not just for writers!

One new release from Jo that is just for writers is the new edition of her book How to Market a Book, which is now available for pre-order.

Jo is constantly researching publishing news and trends, and experimenting with the latest marketing methods. Whether you’re self published or traditionally published, if you want to know what works and (what doesn’t) in book marketing in 2017, this is the book to read.

Also for authors is The Author 2.0 Blueprint – a free ebook and email series on how to write, self-publish and market your book.

In the first part of the show, I talk about why 21st Century Creatives should forget the career ladder, and start creating assets.

The post The Successful Creative Mindset with Joanna Penn appeared first on Creative Coach | Mark McGuinness.