In this episode, Arfan Husain interviews Colin Yearwood, an expert in coaching and sales. They discuss:
- Mastering the art of selling coaching using the IEP framework
The power of relational selling vs. transactional approachesOvercoming confidence issues in salesThe FTBB process for communicating valueCommon mistakes coaches make when selling servicesIncorporating mindfulness into the sales process- Focus on building long-term relationships with potential clients
Use the IEP (Internal, External, Process) framework to address confidence and communicationImplement the FBB (Feature, Transformation, Benefit, Benefit) process in sales conversationsColin shares his journey from corporate to coaching, generating over $1.5 Million in coaching and services. He emphasizes treating clients with respect and maintaining integrity throughout the sales process.
Connect with Colin: https://www.colinyearwood.com/
🔥 Free strategy call to grow with paid ads: http://www.arfanhusain.com/start
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