Are you a microbusiness owner or entrepreneur who wants to get started improving your website’s SEO? This podcast has several simple steps you can take to demystify Search Engine Optimization. Your goal is to generate traffic and optimize your website so it’s doing what you want it to do: capture an email, sell a product, […]

A great event can launch or grow your business, but small businesses and non-profit organizations don’t always have a lot of money to spend when holding one. That means everything that goes into making an event successful must be worth the expense. Host Mary McCarthy talks to Susan Fortner, owner and manager of Bowers PR […]

Whether it’s a business meeting, conference, private party or fundraiser, finding the right venue is an important part of your event’s success. This week, we’re talking about the points to consider and the questions to ask when selecting the right venue for your organization. Host Mary McCarthy talks to Rachel Hellerman, the Director of Business […]

Microbusiness owners can’t do it alone, and they don’t have to. This week, podcast host Mary McCarthy of YMT Consultants talks to Deputy Director Scot W. Hardin with the Columbus District Office of the U.S. Small Business Administration (SBA), about ten of the best free programs available to entrepreneurs nationwide, as well as some specific […]

The rise of CEO Activism is a popular trend in business right now: CEOs taking a stand publicly on a political or social issue that is not related to the company they are leading.  Co-Host Sharon DeLay of Go-HR, a human resource consulting business talks with host Mary McCarthy of YMT Consultants about the potential […]

A strong brand identity tells a customer everything they need to know about a small business: It’s personality, the quality of a service or product, and how the customer should expect to be treated. Do it wrong and you could lose a customer forever, AND they might speak out about their bad experience to friends, […]

You can learn a lot about unconscious bias when you live in a small town. Natalie Siston is the Founder of Small Town Leadership where she shares stories and lessons learned from her childhood growing up in Republic, Ohio (population 600). Natalie talks to podcast host Mary McCarthy about the good and the bad of […]

“It’s time to get creative and think about what works for us and the people who are working for us. Ignore everybody else!” Co-Host Sharon DeLay of Go-HR, a human resource consulting business, sits down with Host Mary McCarthy to deliver the pep talk and solutions all microbusinesses need right now. She shares her recommendations […]

Your business can do everything right. Terrific work environment, clear communication and expectations with employees, but you can still get sued for sexual harassment. Win or lose, the impact on your small business can be huge. It could cost your company a lot of money in attorney’s fees and loss of reputation. This podcast talks […]

Small business owners and entrepreneurs know how hard it is to compete with larger companies to get the employees they want. Offering benefits potential employees want, but aren’t usually part of a standard contract can be a way to stand out from the crowd of companies out there. Host Mary McCarthy talks to Kerri Mollard, the […]