In this episode, co-creators of SuccessionReady – James Grieve and Ashka Wirk -- are joined by Rob Cupello, VP of Business Development of NowMedia Group. Rob brings two decades of strategic planning and marketing for crown corporations, the tourism industry and a broad variety of small and medium sized businesses. His passion is to help brands build their business and always look outside the traditional approach to ensure every marketing dollar spent sees a return on investment. Rob shares his insights about the top things founders need to think through from a marketing and brand strategy perspective as they consider succession planning for their business.

In this episode, co-hosts James Grieve and Ashka Wirk are joined by Halee Fried. Halee is the founder of a family-owned business, Farmstrong Cider Company, located in Armstrong, British Columbia, Canada. Halee and her family were early adopter clients of the SuccessionReady approach to succession planning. Halee shares her experience with founding and growing Farmstrong, her succession planning experience with SuccessionReady, and her advice to other founders thinking about succession planning for their businesses.

In this episode, James Grieve and Ashka Wirk, co-founders of SuccessionReady, introduce you to succession planning and why it’s important, walk you through the SuccessionReady approach, and provide guidance on next steps.