The Sunny Side Podcast - Insights on Creativity, Marketing and Brand Building

A sneak peek into my new book (Cultural Engineering: The role of brands in a changing world) and the philosophy underpinning it.

For the full scoop, get the Paperback from https://www.amazon.com/dp/B08F6MVD12 or the E-book from https://www.amazon.com/dp/B08CXKRPMT

It's Father's Day. That's a good day to look at one of the most enduring tropes in advertising: the father-son trope.

Brands today know that they cannot be silent on social issues. Black Lives Matter is no exception. But are brands wading into the topic in the right way? Which brands are a shining example of brand purpose and which are just virtue signaling?

Healthcare marketing has become a happening space over the past few years. What has caused this wave of excitement in a category that was not always exciting in the past?

A new marketing discipline has exploded onto the scene in recent years: Trendjacking. What's the best way to do it? Why are some attempts more successful than others?

There's a big difference between a good idea and a good piece of work. So many ideas get lost in the gap between idea and execution. What can ensure that the original vision comes to fruition?

We've often extolled the virtues of local insights in advertising. But how many of these local insights are truly local? Are universal insights masquerading as local insights?

Some people think of it as a conflict between Data and Creativity. I believe that Data and creativity can do wonderful things together, and the symbiosis can power creativity and the greater good.

Kicking off The Sunny Side podcast with a hot topic in advertising today: Are marketers better-off with in-house creative teams or external creative agencies?