You asked if we saw the Super Bowl adoption ad…

Yes. Yes, we did.

And we recorded a reaction episode right away.

When adoption shows up during the biggest advertising event of the year, the entire country starts talking. The commercial — centered on the idea of adoption as a “third choice” — was released ahead of the 2026 Super Bowl and quickly sparked widespread conversation online.

In this episode, Kim and Heather react to the viral “third choice” adoption commercial and unpack the many reactions happening across the internet.

We talk about what the ad communicated, what it left unsaid, and why adoption messaging creates such strong and emotional responses.

Enjoy this special podcast episode, and write to us with your thoughts and feedback.

Watch the commercial:

https://www.adoption.is/

Disclaimer:

The Super Bowl adoption commercial discussed in this episode was a regional ad, not a national spot. This means it aired only in certain local TV markets and may not have been seen by all viewers of the 2026 Super Bowl. If you didn’t see the ad during the broadcast, it’s likely because your area was not part of the regional placement.

Even so, the ad quickly circulated online, which is why many people saw it after the game.