Nøkkelord
restaurantbransjen, CRM-systemer, kundeopplevelse, teknologi i restaurantdrift, Mat og Drikke Gruppen, restaurantledelse, effektivitet, konkurranse, serveringsbransjen, SuperOffice CRM

Sammendrag
I denne episoden av SuperOffice Podden snakker programleder Hans Christian Grønsleth med Even Bråten-Ofstad fra Mat og Drikke Gruppen om hva det egentlig innebærer å drive restaurant i Oslo. De diskuterer utfordringene i bransjen, viktigheten av å jobbe effektivt, og hvordan teknologi og CRM-systemer kan forbedre driften. Samtalen berører også kundeopplevelse, strategier for kundelojalitet og konkurransesituasjonen i serveringsmarkedet. Episoden avsluttes med innsikt i samarbeid i bransjen og hvor viktig kundetilfredshet er for videre vekst.

Viktigste punkter

• Det er krevende å drive restaurant i Oslo på grunn av høye kostnader.

• Hver stol må utnyttes maksimalt for å sikre lønnsomhet.

• Teknologi er avgjørende i moderne restaurantdrift.

• CRM-systemer effektiviserer driften og forbedrer kundeinteraksjoner.

• Fornøyde kunder er nøkkelen til gjentatte besøk og gode ambassadører.

• Samarbeid mellom aktører i bransjen gir verdifulle innsikter og vekst.

• Kjennskap til målgruppen er avgjørende for å lykkes.

• Investering i opplæring og utvikling av ansatte løfter servicekvaliteten.

• Operasjonell fleksibilitet gjør det lettere å tilpasse seg kundebehov.

• Kontinuerlig forbedring og tilpasning er nødvendig for langsiktig suksess.

Kapittelinndeling

00:00 Introduksjon til SuperOffice Podden
01:50 Mat og Drikke Gruppen sin reise og utvikling
06:11 Hvordan bygge et restaurantimperium
09:47 Markedsføring og kundeengasjement
11:10 Å maksimere kapasitet og effektivitet i restauranten
13:43 Implementering av CRM i restaurantbransjen
17:22 Viktigheten av data og analyse
19:14 Utfordringer i restaurantdrift
24:06 Samarbeid og konkurranse i bransjen
27:43 Tips for å velge riktig CRM-system
32:11 Å feire gode kunderelasjoner og opplevelser

Nøkkelord

CRM, salgsstrategi, brukeradopsjon, forretningsvekst, kundeforhold, AI i CRM, Polyfloor, salgsprosesser, datadrevet beslutningstaking, byggebransjen

Sammendrag

I denne podkast-episoden intervjuer Hans Christian Grønsleth CEO Rune Bjørnstad fra Polyflor Nordic. Samtalen dreier seg om viktigheten av CRM-systemer i forretningsstrategi, salgsprosesser og brukeradopsjon. De utforsker hvordan datadrevet beslutningstaking kan forbedre salgsarbeidet, og hvilken rolle kunstig intelligens spiller i CRM-systemer. Episoden tar også for seg utfordringer i byggebransjen og betydningen av proaktive salgsstrategier.

Viktige poeng

• CRM er ikke bare et system, men en strategi.
• Datadrevet beslutningstaking er avgjørende for suksess.
• Brukeradopsjon av CRM-systemer er kritisk for effektivitet.
• Salgsprosesser kan være lange og krever tålmodighet og strategi.
• Å bygge sterke kundeforhold er nøkkelen til salgssuksess.
• Proaktive salgsstrategier kan gi bedre markedsposisjon.
• Effektiv planlegging og oppfølging er avgjørende i salgsarbeid.
• Integrering av AI kan forbedre CRM-funksjonalitet og brukeropplevelse.
• Opplæring og kontinuerlig utvikling av salgsteam er nødvendig.
• Forståelse av markedsdynamikk er viktig for forretningsvekst.

This episode is in Norwegian. Most of our episodes are in English. But we do celebrate 35 years in Business with some guests and talks in Norwegian.

If you have suggestions for topics or guest, just reach out to me at [email protected]

Shownotes

In this episode of the SuperOffice podcast, host Hans Christian Grønsleth welcomes Anton Weihard, founder and CEO of Goava. They discuss the evolution of Goava, its integration with Super Office, and how it enhances sales processes through data-driven insights. Anton shares success stories from customers who have improved their win rates and efficiency using Go Ava's tools. The conversation also touches on the importance of customer engagement, data compliance, and the impact of AI on sales strategies. Anton provides valuable advice for sales professionals on leveraging data to target the right customers effectively.

Key takeaways

• Goava was founded to help salespeople find relevant leads.
• The platform enhances the human touch in sales.
• Customers have reported up to a 50% increase in win rates.
• Guava integrates seamlessly with SuperOffice for enriched data.
• Proactive engagement is key to successful sales strategies.
• Data collection is focused on publicly available information.
• AI tools have accelerated the development of sales solutions.
• Understanding customer needs is crucial for upselling.
• Sales professionals should prioritize data-driven decision making.
• Partnerships enhance the functionality and reach of sales tools.

Chapters

00:00 Introduction to Goava and Anton Weihard

02:49 The vision behind Goava

05:33 Enhancing B2B sales with data

07:55 Integration with SuperOffice

10:38 Customer success stories and impact

13:24 The role of data in sales engagement

15:57 Data collection and GDPR compliance

18:42 Future of Guava and AI integration

21:21 Partnership with SuperOffice

23:49 Advice for sales professionals

26:43 Conclusion and next steps

Keywords

Goava, sales tools, data-driven sales, SuperOffice, customer engagement, AI in sales, CRM integration, GDPR compliance, sales success stories, sales strategies.

Keywords

business growth, company culture, customer-centricity, hiring strategies, technology solutions, Nordic business, leadership, training, customer satisfaction, software solutions, customer growth, software sales, customer satisfaction, Nordic culture, business strategy, acquisitions, NPS, customer loyalty, SaaS, employee engagement

Summary

In this episode of the Super Office podcast, host Hans Christian Grønsleth interviews Johan Kallblad, CEO of Excitec, who shares insights on building a successful IT company, fostering a customer-centric culture, and the importance of hiring for curiosity and a growth mindset. Kallblad discusses strategies for customer growth and satisfaction, emphasizing the need for technology to serve business needs rather than the other way around. In this conversation, Johan Kallblad discusses various strategies for business growth, emphasizing the importance of customer satisfaction and loyalty. He highlights the benefits of growing with existing customers, the challenges of acquiring new clients, and the role of acquisitions in expanding the customer base. The discussion also touches on measuring customer satisfaction, cultural differences in the Nordic countries, and the significance of delivering value to customers. Kallblad concludes by stressing that the ultimate goal is to ensure that customers derive real business value from the software they use.

Takeaways

Building a company culture that cares about the customer is essential for growth.

Hiring for curiosity and a growth mindset leads to better customer service.

Technology should serve the business needs, not the other way around.

Training employees on both technology and customer interaction is crucial.

A single point of contact for support simplifies the customer experience.

Automating business processes can lead to low-risk growth.

Understanding the customer's business is key to providing effective solutions.

A dynamic mindset and curiosity are vital traits in employees.

The company's vision should evolve while maintaining core values.

Customer satisfaction drives referrals and repeat business. Growing with customers leads to mutual benefits.

Customer happiness is crucial for long-term profitability.

Acquisitions can enhance customer offerings and support.

Measuring customer satisfaction is essential for retention.

Cultural differences impact employee engagement and loyalty.

Delivering on promises is key to customer satisfaction.

Quality of software is paramount for user experience.

Understanding customer needs drives product development.

Nordic cultures exhibit unique work ethics and expectations.

Customer-centric strategies are vital for sustainable growth.

Chapters

00:00 Introduction to Johan Kallblad and Excitec

05:10 Building a Company Culture for Growth

10:02 The Importance of Customer-Centricity

12:49 Hiring for Curiosity and Growth Mindset

19:49 Strategies for Customer Growth and Satisfaction

25:56 Growing with Customers: A Win-Win Strategy

28:41 Navigating Competition and Acquisitions

30:06 Measuring Customer Satisfaction: Beyond NPS

34:30 Cultural Insights: The Nordic Work Ethic

46:03 Customer-Centric Growth: The Key to Success

Keywords

Casper Ruud, tennis, mental toughness, pre-season training, competitive mindset, team support, young athletes, professional sports, goal setting, sports psychology

Summary

In this episode of the Super Office Podcast, host Hans Christian Grønsleth interviews world number 6 tennis player Casper Ruud. They discuss Ruud's reflections on his 2024 season, his pre-season training, mental toughness, the importance of a supportive team, and advice for young athletes aspiring to reach the top in tennis. Ruud shares insights on setting high goals, the significance of every point in a match, and the balance between fun and discipline in sports.

In this episode, Hans Christian Grønsleth and Øyvind Sørvald, the analyst in Casper Ruuds team, explore the parallels between tennis and business, focusing on themes of improvement, resilience, and the importance of teamwork. They discuss how athletes and sales professionals alike must continuously adapt and strive for marginal gains to succeed in competitive environments. The conversation emphasizes the significance of mental resilience, goal setting, and the role of coaching in both sports and business. Ultimately, the episode highlights the necessity of enjoying the process of improvement and maintaining a long-term vision for success.

In business as in sports, there are ups and downs. How do you approach this? As a sales rep or a leader, you will face the same problem. How do you fight the situation? Are there any tips to get from world class tennis? Join me in this conversation with Team Casper Ruud's top analyst.

Selling in B2B is a tough job. But you can succeed. It takes guts, grit, process, smartness, skills and more. Mos is about who you are selling to. Not a single decision maker, but a buying committee. The do not buy products or features. They buy solutions to their pains or problems. Hans Christian Grønsleth is the host of the SuperOffice-podcast. In this episode he talks to CCD, or MD of SuperOffice Norway, Camilla Heidenreich Bommen.

Thanks for listening and thanks for sharing.

I am happy to welcome Øivind Sørvald to discuss similarities between world class tennis and world class business. Casper has had a great run in Tennis with a high ranking of no 2. Now he is no 12 and in a challenger position. In this episode we get insight into how the team works to improve, how the team cooperates and how AI also has a big place in sports. Host is Hans Christian Grønsleth, Head of Global Partner Business at SuperOffice.