More than you think.

In the latest episode of the Supply Chain Marketing Show, host Ralph Henderson sits down with leadership strategist and best-selling author Neen James to explore how applying luxury-level thinking can radically transform your marketing strategy—even in the most industrial B2B environments.

Is B2B marketing in the supply chain stuck in a rut? This episode tackles the uncomfortable truth: most supply chain marketing is safe, stale—and completely forgettable. From tradeshow halls packed with indistinguishable brands to buzzwords no one understands, the episode explores how legacy marketing norms have created a culture of caution over creativity. Key takeaways include: Why "safe" doesn’t scale—and certainly doesn’t sell How to stand out by tapping into human emotion, not product specs The importance of storytelling, visual metaphors, and personality in B2B How Gen Z is reshaping expectations for tone, format, and authenticity The power of breaking one default—whether it’s your visuals, voice, or channel Listeners will hear real-world examples of how even "boring" topics like returns can become bold, delightful, and impactful with the right creative approach. Because at the end of the day, if your message doesn’t make someone feel something, it’s probably forgettable. And in this industry, forgettable is the real F word.

Digital Marketing is always changing. With AI, cluttered social networks, smarter inboxes, and changing behavior, what worked last year might not work this year. Outdated strategies can even hurt your results. Learn what works now in digital marketing and how to upgrade your strategies and tactics for lasting results.

- Outdated strategies that cost you time and money

Why is it so hard to work with sales as a marketer?

How to work with your sales people more effecitvely? What can you do to get the most ouf of your sales team? What are some of the best practices that marketers can work with sales directly?

Revenue is the best metric of marketing. A little risk can lead to a big impact. It's the micro moments that leave major impressions.

The Financial Future and Supply Chain Marketing are connected. Who knew?

Trade shows are a unique part of - and usually the lion’s share of - a company's marketing budget. They integrate all aspects of a business. Each show is different, with attendees looking for different things and attending for different reasons. Learn how to navigate the complexities and ensure your investment pays off. Betsy Earle shares her expertise on strategic trade show planning and execution.

Want to make your company stand out and be top-of-mind when people need your product or service? Learn how to become a trusted thought leader through earned media and connect it to your marketing strategy. This podcast will show you how to get noticed, grow trust with your audience, and add earned media to your social media plan to drive traffic. We’ll also cover how to handle crisis management and make your company newsworthy when it matters most. Get your team excited about the power of earned media and start building relationships with journalists now—so instead of knocking on doors, they’ll be knocking on yours!

Courtney Turich infuses people with the mindset that they are capable of grand success. She has created a personal brand that's taking off! A previous Shark Tank contestant with a great deal of energy, intelligence, and engagement, her mantra — Be Bold, Be Confident, Be You — is one that every Supply Chain Marketing Professional can live by. Do you?

TRUST - The Silver bullet in business. Your closest friends are the ones you have the most fun with. Ever wonder why you have strong bonds with those you grew up with? It's not time, it's FUN! Find out why on this episode of The Supply Chain Marketing Show