In this podcast episode, our hosts delve into the vital role of Key Performance Indicators in marketing strategies, and the need for understanding clients' perspectives on SEO. They also discuss the importance of regular check-ins on KPIs and aligning marketing strategies with client goals. The episode underscores the value of learning from failures and the continuous evolution in marketing practices.

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Listen in this episode and Eric and Kevin discuss preparing your business for the holiday season! How to prepare for sales, what types of deals to run, and much more! 

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Listen in this episode as Eric and Kevin discuss a few tips about content planning for your marketing strategy and what they've found successful with their marketing agency for content creation.

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Listen in on what Google's changing with their newest algorithm change called "helpful content update". Kevin and Eric discuss how you can best stay on Google's good side with the most recent change! 

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Have you been looking to take your social media strategy to the next level with TikTok? You're not alone! Join Maddie and Sophia from SocialSurge Marketing talk about how to get the most out of TikTok for your small business! 

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This episode, Kevin and Eric are provided secret marketing statistics from a member of their team, Maddie. Kevin and Eric are shown a question around the statistics for the first time and try to see how well they can guess the info! 

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This episode, Kevin and Eric discuss what are the actual costs that go into working with a marketing agency. You might be surprised with their answers....

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This episode, Kevin and Eric discuss what a "comprehensive" digital marketing approach means, and how your business can incorporate this type of approach to set yourself up for success!

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On this episode, Kevin and Eric discuss the different types of pay-per-click advertising and what the best options may be for your overall marketing strategy! They also talk about the differences between inbound and outbound marketing efforts and how they can connect to a PPC ad strategy.

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What are the most asked questions we get for Social Media Marketing and SEO? Great questions! This episode, Kevin and Eric talk about their top three questions they each get from their side of the marketing world. 

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