If you look back at the history of inventions - indeed the history of science - you find an extraordinary catalogue of hunches, random experimentation and lucky accidents.

This rule seems to apply even more in terms of business innovation and entrepreneurialism.

The inescapable conclusion is that there are somehow more ideas out there that we can post-rationalise than ideas we can pre-rationalise.

Hence if we demand that every business proposal or every avenue of enquiry makes sense in advance, we are painting ourselves into a corner: massively limiting the possible solution space to a few narrow, mostly incremental improvements on what we already have.

Join us and let's discuss "The Surprising Power of Ideas That Don't Make Sense" with Rory Sutherland.

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