Behind the Roast Podcast

The Surprising Process That Turns Coffee Content Into Lasting Brands


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The podcast delves into the challenges and strategies for creating engaging coffee content, emphasizing the importance of storytelling, education, and building brand trust. It explores the transition from content to brand, sustainable growth, leveraging coffee shops for content, and the long-term approach to content creation.

Takeaways

  • Storytelling over visuals
  • Educating builds authority

Chapters

  1. 00:00 The Challenge of Coffee Content
  2. 05:02 Sustainable Growth in Coffee Content
  3. 11:18 Inviting Coffee Creators for Conversation
...more
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Behind the Roast PodcastBy Joseph Padin