Behind the Roast Podcast

The podcast delves into the challenges and strategies for creating engaging coffee content, emphasizing the importance of storytelling, education, and building brand trust. It explores the transition from content to brand, sustainable growth, leveraging coffee shops for content, and the long-term approach to content creation.

Takeaways

• Storytelling over visuals
• Educating builds authority

Chapters

1. 00:00 The Challenge of Coffee Content
2. 05:02 Sustainable Growth in Coffee Content
3. 11:18 Inviting Coffee Creators for Conversation

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Building a Coffee Brand: Unay's Journey from Coffee Lover to Swamp Water Roasting Owner

In this episode of Behind the Roast Podcast, host Joseph is joined by Unai from Swamp Water Roasting to discuss the intricacies of building and running a successful coffee brand. Unay shares his personal journey from being a lifelong coffee enthusiast from Venezuela to owning a micro-roasting business in the US. The conversation covers various topics including sourcing and roasting, expanding the business, navigating social media for growth, and the importance of content collaboration. Unay also provides insights into his future plans for Swamp Water Roasting and his ambitions to open a commercial space that serves coffee and offers educational classes.

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00:00 Introduction to Behind the Roast Podcast

00:35 Meet Unay: From Venezuela to Coffee Entrepreneur

01:26 Starting Small: The Journey of Swamp Water Roasting

02:14 The Power of Social Media in Coffee Branding

03:30 Content Creation: Tips and Challenges

09:52 Navigating Brand Collaborations

11:07 The Coffee Community and Roasting Techniques

17:54 Future Plans and New Coffee Ventures

22:51 Fun and Unique Coffee Labels

25:25 Sourcing and Roasting Coffee Beans

26:37 Challenges and Rewards of Coffee Roasting

33:35 Creative Collaborations and Content Creation

38:08 Future Plans and Community Engagement

42:37 Conclusion and Final Thoughts

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Exploring the World of Coffee with Alejo: The Coffee Nerds Journey

In this episode of the Behind the Roast Podcast, host Joseph welcomes Alejo, the content creator behind 'The Coffee Nerds,' who shares his passion for specialty coffee. Alejo discusses his 102-day daily coffee challenge, his expertise with the V60 brewing method, and his love for African coffees, particularly those from Ethiopia. He also delves into his background as a barista at Starbucks, the formation of 'The Coffee Nerds,' and his approach to creating engaging coffee content. The conversation touches on brand collaborations, the local coffee shop scene, and the importance of supporting small businesses. The episode concludes with discussions on future content plans, collaboration ideas, and the mutual goal of expanding coffee knowledge and appreciation.

00:00 Introduction and Guest Welcome
00:21 Alejo's Daily Coffee Challenge
01:33 Mastering the V60 and Tasting Notes
05:40 Journey into Coffee Content Creation
09:51 Local Coffee Scenes and Community
14:49 Brand Deals and Collaborations
27:39 Future Plans and Closing Remarks

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Page:https://thecoffeenerds.co

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Welcome to the second episode of Behind the Roasts.

In this introductory episode, host Joseph AKA The Daily Brew Review shares the purpose behind the podcast and why these conversations matter. Behind the Roasts was created to highlight the real stories behind local coffee shops — the people, the passion, and the journeys that often go unseen behind the counter.

This podcast goes beyond the cup to explore what it truly takes to build a coffee business, support local communities, and preserve the craft that makes independent coffee shops so meaningful.

Throughout this episode, you’ll learn:

• why Behind the Roasts was created
• what listeners can expect in future episodes
• how coffee connects communities
• and why supporting local businesses matters now more than ever

Whether you’re a coffee lover, barista, shop owner, or someone who simply appreciates a great story, this podcast is your invitation to slow down, listen, and connect.

This is just the beginning.

☕🎙️
Behind the Roasts — where every cup has a story, and every story deserves to be heard.

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In this episode of Behind the Roast, we sit down with Nicole, the owner of Boutique Coffee Made Simple in Clifton Park, NY, to discuss her inspiring journey from owning a cleaning company to building a thriving boutique coffee shop rooted in creativity and community.

What began with a small espresso machine and a simple idea quickly evolved into a boutique storefront — and eventually into the full coffee shop experience customers know today. Nicole shares the real challenges behind growth, the mindset required to pivot industries, and how her now-signature themed coffee flights helped her business stand out in a competitive market.

Throughout the conversation, we explore what it truly takes to transition from service-based work into entrepreneurship, how trusting your vision can reshape your future, and why community connection remains the foundation of Boutique Coffee Made Simple’s success.

This episode is for anyone who loves local coffee, supports small businesses, or is navigating their own entrepreneurial journey.

☕ Featuring: Nicole — Boutique Coffee Made Simple
📍 Location: Clifton Park, New York
🎙️ Podcast: Behind the Roast

Support local. Trust the process. And never underestimate where a simple idea can lead.