Should hearing clinics put pricing directly on their website? It's one of the most debated topics in private practice, but the data is clear, and the behaviour of modern patients is even clearer.

In this episode, Oli explains why transparent pricing outperforms hidden pricing, what patients expect in 2026, and how clear price information can actually increase enquiries (not reduce them).

In this episode:

• Why price transparency builds trust

• What hiding prices signals to potential patients

• How transparent pricing filters the right enquiries

• The psychology behind online buying decisions

• Why this approach works even for premium clinics

• How to present pricing without devaluing your service

• The surprising impact clear pricing has on conversions

Whether you're nervous about publishing prices or just want a better strategy for presenting them, this episode lays out the most up-to-date thinking.

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