In this episode, we explore the role of proof and trust in private practice growth — and why saying “we’re the best” just isn’t enough.

Oli shares how to use credibility-building tools like testimonials, reviews, and storytelling to turn sceptics into loyal patients.

You’ll hear about:

• The psychology of proof and how people decide who to trust

• Why most clinic marketing lacks credibility

• Practical ways to build authority without sounding salesy

Learn more at www.orange-gray.com

In this episode, Oli shares a personal story that leads to a powerful lesson in patient loyalty and how email newsletters (done right) can drive long-term connection.

We explore how to turn routine emails into a personal, relationship-building tool that makes patients love your brand.

You’ll hear about:

• The difference between transactional and emotional messaging

• Why most email newsletters are a waste of time

• A simple strategy for staying top of mind with your patient base

Learn more at www.orange-gray.com

In this episode, we unpack one of the biggest barriers to growth for private practices: not knowing who your ideal patient actually is.

Oli breaks down how a clearer patient profile helps you streamline marketing, improve conversion, and build a practice that grows on purpose.

You’ll hear about:

• The difference between product-first and market-first thinking

• How to define your most valuable patient type

• What happens when everything aligns around who you’re built to serve

Learn more at www.orange-gray.com

This was a little random.

Just me, my microphone and some top-of-mind thoughts about where we're at as an industry, where we're going, and what the future will look like.

If you fancy joining me as I rant and ponder, it's for you.

*** Learn more at www.orange-gray.com

Why Patient Numbers Are Falling — And What Smart Clinics Are Doing About It

Description: In this episode, we explore why so many hearing clinics are seeing a dip in patient numbers — and what the smartest practices are doing to stay ahead.

From changing patient behaviours to marketing mistakes, Oli breaks down the real factors behind the trend and how to fix them before it impacts your bottom line.

You’ll hear about:

• The hidden reasons why appointment numbers are dropping

• How to fix common gaps in your marketing funnel

• What proactive clinics are doing differently right now

Learn more at www.orange-gray.com

In this episode, we explore the decline of traditional SEO and what it means for businesses trying to get noticed online.

With the rise of AI-powered search and zero-click results, the rules of the game are changing. Oli breaks down what’s happening behind the scenes — and what savvy marketers should be doing instead.

You’ll hear about:

• Why SEO is no longer the guaranteed growth strategy it once was

• The impact of AI-generated answers and “search compression”

• How to adapt your marketing approach for the next shift

Learn More at www.orange-gray.com

In this episode, I share four bold predictions about the rise of AI — and how they could completely reshape how we communicate, market, and connect.

From voice replacing keyboards to ultra-personal AI companions, this is what the near future looks like.

It’s coming fast — here’s what to expect and how to stay ahead.

Learn more at www.orange-gray.com

Chris Ducker is a renowned entrepreneur, bestselling author, and personal branding expert. As the founder of Youpreneur®, he helps business owners build sustainable, future-proof brands around their expertise.

He’s written “Rise of the Youpreneur” and “Virtual Freedom,” both of which have become essential reads for entrepreneurs looking to scale their businesses while maintaining personal authenticity. Chris is also a sought-after keynote speaker, podcaster, and mentor, known for his practical, no-nonsense approach to business growth and leadership. 

Ahead of Chris Ducker joining us at Inner Circle Live 2025, I had the pleasure of sitting down with Chris to discuss his story, his books and the journey that has made him a multi best-selling author behind some of the most influential business books ever written. Want to join the Inner Circle? 

Visit www.orange-gray.com

In November, Google introduced 'AI Overviews' - the first step towards their 'Zero Click' aims. This has impacted our industry heavily.

By replacing our abilities to educate consumers, it's creating a squeeze and stopping people from getting to the bottom of the funnel as they're halted at the top.

In this episode, I share exactly what's happening and what you can do about it. 

Learn more at www.orange-gray.com #hearingcare #audiology

In this video, I reveal three unique ideas to grow your hearing care practice—strategies you might not have considered yet!

Join me as I share actionable tips, practical advice, and innovative marketing techniques designed to help you attract more patients and stand out in the competitive world of hearing care. Whether you're a seasoned professional or just starting out, these insights can help transform your practice and boost your success.

Remember to subscribe for more tips on growing your hearing care business!

#HearingCare #PracticeGrowth #UniqueIdeas #HealthcareMarketing #PatientAcquisition #HearingAid #MedicalPractice #Innovation #HearingCareTips