The Business of Hearing

This one is a little direct, and personal ...

 ... there's no market strategies or ways to grow your practice.

Instead, it's an honest conversation between me and you about the trials and tribulations of handling stress as a busy business owner.

If you find yourself stressed often, then this one is for you.

It's honest, raw and a little emotional.

== Learn more at www.orange-gray.com

Are you looking for a one night stand or a marriage?

Because depending on what you're looking for, you have to play two very different games, hang out in very different places and show up in different ways. It's the same with marketing.

You can chase short-term gratification/outcomes, or you can look for long-term value, but the way you reach both destinations is very different and too much marketing is focused on instant results with long-term repercussions.

In this episode, I share exactly this and how you can build more effective marketing strategies for the long-term.

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Want to learn more? Visit www.businessofhearing.com Work with us? Visit www.orange-gray.com

Well, Apple have finally done it. After months of rumours, they have officially announced that they're introducing hearing aid functionality into their latest iOS software update, turning Apple Airpod Pro's into over-the-counter hearing aids.

But what does this mean?

How will it impact the future of the industry and how should you respond?

In this episode, I share my hot take.

What are your thoughts?

Why should somebody choose you over all other options available to them?

That's the question that you need to answer. In this episode of the Business of Hearing podcast,

I share the ONLY 4 value propositions that any business can choose, and discuss how hearing care practices can leverage each of these 4 'tip of arrows' to stand out in their marketplace and attract the types of patients that they want to work with.

If you're a hearing care leader, pay special attention towards the end as I share the best value proposition for a private practice in todays market.

This may be a controversial one ... .

.. but if you want to grow your practice, then it often requires you to spend your time working on the high pay-off activities where you're working ON the practice.

The best way to do this is to escape patient care, whether just one day per week or full-time.

In this episode, I share the lessons we can learn from the E-Myth that can be applied to help your practice to grow in maturity, and the many lessons you'll bump into a long the way.

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Want more?

Visit www.businessofhearing.com  Work with us? www.orange-gray.com

Are you seeing a similar trend?

Are more and more patients visiting you, asking for prices, then going elsewhere?

Are you and your providers having to justify your prices and articulate how you differ? Is the topic of Costco and competitors coming up more often?

You’re not alone.

• You can blame the economy
• You can blame politics
• Or you can blame the weather.

But I think it’s something much bigger than that, and it’s something within your control. In today’s episode of the Business of Hearing Podcast, I cover this exact subject and share how you can strategically package your pricing to stop getting price shopped.

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Learn more at www.businessofhearing.com Work with Oli and his team at www.orange-gray.com

WhatsApp Oli directly at +1 (945) 228-7369.

Can you sense it? We're on the brink of significant change.

It seems like everything we've long accepted about audiology and hearing care is shifting rapidly. The ground beneath us is moving.

In this episode, I discuss four crucial areas to focus on so you can stay ahead of these changes, rather than being left behind.

We'll cover the impact of the baby boomer transition, the rise of Artificial Intelligence, the challenges in recruitment, and the wave of consolidation from large, impersonal groups.

If you own or operate a private practice hearing care clinic, this episode will resonate with you and offer practical insights on where to invest your time, energy, and resources to thrive in these transformative yet promising times. *** The Business of Hearing podcast is delivered by industry marketing and growth specialist Oli Luke as he shares how private practice hearing care clinics can grow marketshare, intelligently play defense to market threat, and intelligently acquire more patients.

To learn more about the Business of Hearing, visit www.businessofhearing.com

To learn more about working with Oli and his team, visit www.orange-gray.com

Dr. Leah Guempel has an incredible story!

From starting as an audiologist and jumping straight into private practice, she has since grown through acquisition by buying two (large) practices in the past 4 years.

In this episode, Dr. Leah shares her story, how she achieved this and some of the biggest lessons from her journey of building a group of high-performing practices.

It was a pleasure to have Dan Martell join as part of the Inner Circle Book Club.

If you're unfamilar with Dan's work, he is the bestselling author of “Buy Back Your Time” and the #1 growth coach for business owners in the world. He is also the founder of Martell Ventures, a portfolio of companies that makes over $100M in revenue.

In this interview, he joined Phil M Jones to discuss the practical ways that busy practice leaders can buy back their time, better train their team and ensure that every minute of their day is being spent on the activities that matter.

There is so much value in this interview.

Enjoy!

Have you ever had a Prime Hydration drink?

Of course you haven't - you're not 14 years old!

However ...

When the two YouTubers KSI and Logan Paul launched this drinks brand last year - it well and truly took over the world, quickly growing to an eye-water valuation of $8.4B.

But how did they do it?

Well, they did something VERY intelligent that I want to talk about in this episode and share details of how you could take the same lesson and build it into your private practice.