Eight years, countless lessons. In this episode of the Business of Hearing Podcast, Oli shares the biggest insights he's learned from eight years of running and growing a successful business. These aren't just hearing care lessons, they apply to anyone building something that lasts.

You'll learn: • The most valuable takeaways from eight years of growth • What separates the businesses that last from those that don't • How to stay motivated when the journey gets tough • The importance of personal growth alongside professional success

Whether you're new in business or years into the grind, this episode offers the kind of perspective you only get with experience.

Learn more at www.orange-gray.com

#businessofhearing #hearingcare #entrepreneurship #businessgrowth #leadership #bohpodcast

Were the 2025 predictions right? In this episode of the Business of Hearing Podcast, Oli reviews the three marketing predictions he made at the start of 2025, and reveals his bold new predictions for 2026.

You'll learn: • Which 2025 trends actually came true (and which missed the mark) • How marketing in hearing care is evolving right now • The three big shifts to prepare for in 2026 • What private practices can do today to stay ahead of the curve

If you want to future-proof your marketing and know where the industry's heading next, this episode is a must-watch.

Learn more at www.orange-gray.com

#hearingcare #audiology #marketingstrategy #bohpodcast #businessgrowth #hearingindustry #digitalmarketing

What do patients say about you behind your back? In this episode of the Business of Hearing Podcast, Oli explains how to design "signature experiences", the unique, memorable touches that make people talk about your practice for all the right reasons.

You'll learn: • Why it's not enough to just deliver great hearing care • How to make your patient experience truly stand out • Real-world examples of businesses that turned simple ideas into unforgettable experiences • How to apply this thinking to your own practice

If you want people to talk about you for more than just hearing aids, this episode is essential.

Learn more at www.orange-gray.com

#hearingcare #audiology #patientexperience #bohpodcast #businessgrowth #privatepractice #branding

Should you be the face of your practice? In this episode of the Business of Hearing Podcast, Oli explores the power of personal branding, what it really means, why it matters more than ever, and how to build one that grows reputation, recognition, and revenue.

You'll learn: • What a personal brand actually is (and isn't) • How being the face of your practice creates trust and connection • The benefits and drawbacks of personal branding in hearing care • How to position your expertise so patients come to you first

If you've ever wondered whether to put yourself front and center in your marketing, this episode is for you.

Learn more at www.orange-gray.com

#hearingcare #audiology #personalbranding #privatepractice #marketingstrategy #bohpodcast

What actually works in audiology marketing? After helping over 80 hearing care practices outperform industry averages by 29%, Oli Luke shares the strategies that consistently deliver real results.

In this episode, you'll discover: • The key marketing approaches top audiology clinics use • How to build reputation, recognition, and revenue the right way • What separates the practices that grow from the ones that stall • How to make your marketing both measurable and effective

Practical, proven, and backed by real-world data — this is the blueprint for hearing care marketing that works.

Learn more at www.orange-gray.com

#hearingcare #audiology #marketingstrategy #bohpodcast #digitalmarketing #privatepractice #businessgrowth

Two Audiologists - one from the U.S. and one from Canada - recently sat down for a candid conversation about growth, trust, and transparency in hearing care.

In this special "Under the Hood" episode, Nancy Duncan, Au.D. (Duncan Hearing Healthcare, Massachusetts) interviews Dario Colletta, M.Sc., Au.D., Reg. CASLPO, Doctor of Audiology and owner of Port Credit Audiology & Hearing Aids in Ontario.

Together, they dive into the biggest lessons from Dario's 8-year journey building his practice — and discuss one of the most debated topics in private practice: publishing hearing aid prices online.

They explore:

• Why Dario decided to make his pricing public

• How patients and the local community reacted

• The measurable impact on inquiries and conversions

• The link between transparency and trust

• And how his clinic has evolved as a result

If you've ever wondered whether listing your prices helps or hurts your practice, this real-world discussion offers an honest, data-backed look behind the decision.

Your website can be copied.

Your pricing can be beaten.

So how do you become uncopiable? In this episode of the Business of Hearing Podcast, Oli explains the three levels of value in the marketplace, what you do, what you know, and who you are, and why the most successful practices are the ones that build identity and trust that no competitor can touch.

Learn more at www.orange-gray.com

If your website feels more like an online brochure than a business growth tool, you're not alone. But the good news is, small changes can make a huge difference.

In this episode of the Business of Hearing podcast, Oli shares the five key strategies that the best-performing hearing care websites are using, based on an analysis of 116 real sites.

Learn more at: www.orange-gray.com

In this special 'Under the Hood' interview. Dr. Nancy Duncan interviews Dr. Heidi Hill of the Hearing Health Clinic (https://hearinghealthmn.com/).

In this discussion, they talk the good, the bad and the ugly of operating a practice and the ingredients of what a high-performing practice looks like.

If your website was a staff member, would you give it a raise - or fire it? Most clinic websites are just sitting there, collecting dust. In this episode of the Business of Hearing Podcast, Oli breaks down what makes a website actually perform in 2025, and shares examples of clinics doing it right.

www.orange-gray.com