In this Q&A special, Oli answers your most pressing questions about what actually works in hearing care marketing today.

From the real value of traditional marketing to whether patients care about SEO (spoiler: they don’t), this episode cuts through the noise and gives straight answers.

Is your team a zoo? Nigel Risner thinks it should be - if you know how to lead it.

In this powerful and entertaining conversation, international speaker and author Nigel Risner breaks down his Zoo Keeper Communication Model - a game-changing way to understand and connect with anyone, whether you’re managing a team, running a business, or trying to survive family dinner.

You’ll learn:

✅ The 4 communication styles (Lion, Monkey, Dolphin, Elephant)

✅ How to identify your own dominant style

✅ What most leaders get wrong when managing people

✅ How to become a Zoo Keeper and lead with impact

✅ Real-life stories from Nigel’s work with CEOs, schools, and global brands

If you've ever thought, “Why don’t they just GET what I’m saying?” - this one’s for you. 📚

Discover more about Nigel Risner: https://nigelrisner.com

If your schedule isn’t full, your first instinct might be to blame marketing.

But what if the real problem is positioning?

In this episode of The Business of Hearing, Oli explains why many practices struggle to attract the right patients, not because of poor marketing, but because they haven’t clearly defined who they’re for.

You’ll discover:

• Why “trying to appeal to everyone” is a fast path to mediocrity

• How to reposition your brand around your ideal patient

• The subtle mistakes that make strong clinics look generic

• A step-by-step way to clarify your offer and attract the right people

This isn’t about asking harder, it’s about creating an experience that naturally earns 5-star reviews.

In this episode of The Business of Hearing, Oli shares the simple (but powerful) shifts that turn ordinary patient experiences into glowing testimonials, without needing to chase, beg, or game the system.

You’ll learn:

• Why review quantity matters less than quality (especially in AI search)

• The “banana rama” principle for building review-worthy moments

• Where most clinics go wrong when asking for reviews

• How to build a patient experience that earns reviews automatically

Marketing legend Marcus Sheridan joins Oli to unpack one of the biggest mindset shifts in private healthcare:

👉 Your business isn’t just a clinic anymore — it’s a media company.

In this bonus episode, they break down how patient behaviour is changing, why old-school SEO won’t cut it, and what clinics must do to build trust before the first appointment.

You’ll learn:

• Why YouTube is the most powerful platform for private practices

• How to out-position competitors before a patient ever calls

• What “They Ask, You Answer” really means in 2025

• How to stop being invisible online — and start owning attention

If you want patients to choose you before they ever meet you, don’t miss this one.

The hearing care industry is changing fast — and the old ways of winning new patients aren’t cutting it anymore. In this video, you’ll discover the 3 major market shifts that are redefining how independent hearing clinics grow in 2025 and beyond. From shifts in patient behavior to changes in how people find and choose care, this is a must-watch if you want to stay ahead of the curve. 👂 Whether you’re a practice owner, audiologist, or marketing lead, understanding these trends will help you make smarter decisions — and avoid falling behind. 📌 What we’ll cover: – Why traditional marketing is becoming less effective – The platforms and strategies rising in influence – What today’s patients really want when choosing a provider 👍 Like this video if you're focused on growth 📩 Subscribe for weekly insights on hearing care marketing 💬 Drop a comment: Which of these changes are you noticing most? #HearingCareMarketing #PrivatePracticeGrowth #PatientAcquisition #AudiologyMarketing #HearingClinicTips

You don’t see the doubts. The late nights. The quiet moments where confidence slips and questions creep in.

From the outside, things might look like they’re going well — but behind the curtain, it’s messier. More human. More real.

In this episode, I open up about the parts of this journey I rarely talk about. The pressure to keep it all together. The fear of getting it wrong. The tug-of-war between building something meaningful and staying present in the moments that matter most.

There’s no framework in this one. No perfect conclusion. Just a reminder that if you're still figuring it out… you’re not alone.

In this episode of the Business of Hearing podcast, we break down the four most important focus areas for private practice owners heading into summer 2025. With industry shifts, rising patient expectations, and changing marketing dynamics, it's never been more important to work on the business, not just in it. You’ll learn: • What clinics should be prioritizing right now • Why admin overload is killing your growth • How to build a business that serves your lifestyle • The biggest mistakes clinics make when trying to scale

➤ Whether you're running a solo practice or leading a multi-location group, this episode will help you reset and refocus. 

👉 Get ahead of the curve at www.orange-gray.com #hearingcare #privatepractice #audiologybusiness #businessgrowth #clinicmanagement #scaleyourpractice #healthcaremarketing #bohpodcast #entrepreneurship #leadership

Google’s AI Mode has officially rolled out — and it’s not business as usual.

No more 10 blue links. No more relying on blogs to bring in a steady flow of traffic. This is a full-blown rewrite of how people search, discover, and decide who they trust.

In this episode, we break down what Google’s AI changes actually mean for private practices, why most websites are about to get blindsided, and what smart clinics are doing to stay visible, valuable, and chosen in this new AI-first world.

You’ll learn:

• What Google’s AI Mode is and why it matters now

• How AI is changing patient behavior before they ever contact you

• Why trust and brand are your new SEO

• What to stop doing (immediately), and what to double down on

• The one platform that’s only becoming more powerful: YouTube

If your strategy still looks like it did in 2023, you’re already behind. This episode is your catch-up — and your wake-up.

In this episode, we take a closer look at earwax removal, one of the simplest but most underused lead sources in private hearing care.

While most practices see it as a time drain, Oli explains how to turn it into a consistent, scalable way to attract the right patients.

You’ll hear about:

• Why earwax searches outperform hearing aid keywords

• How to attract the right volume without overwhelming your calendar

• What to include on your website to convert casual interest into bookings

Learn more at www.orange-gray.com