Marketing legend Marcus Sheridan joins Oli to unpack one of the biggest mindset shifts in private healthcare:

👉 Your business isn't just a clinic anymore — it's a media company.

In this bonus episode, they break down how patient behaviour is changing, why old-school SEO won't cut it, and what clinics must do to build trust before the first appointment.

You'll learn:

• Why YouTube is the most powerful platform for private practices

• How to out-position competitors before a patient ever calls

• What "They Ask, You Answer" really means in 2025

• How to stop being invisible online — and start owning attention

If you want patients to choose you before they ever meet you, don't miss this one.