Dr. Amit Gosalia is a well-renown Los Angeles-based audiologist with over 20 years of experience. Having served as President of the Arizona Speech-Language-Hearing Association and Chair of the American Academy of Audiology's Public Awareness Committee.

In 2024, he received the Clinical Excellence in Audiology Award from the American Academy of Audiology. He co-founded AudBoss, a platform supporting private practice audiologists in business management and professional development, and has since developed one of the most influential groups for Audiologists in the world.

In this interview, recorded in November 2024 - he joined me to share his story, how he found himself in Audiology, how he grew and exited his first practice (with the biggest lessons behind it) and where the future of Audiology is heading.

There's so much doom and gloom in this industry - it's painful.

Yet, I believe the opposite. In fact, I see 4 big reasons why private practice hearing care is about to enter a golden period for success.

In this episode, I share why this is, what these 4 reasons are, and you can decide whether the glass-half-empty people are right, or whether the future is bright.

Learn more at www.orange-gray.com

This is a big one.

With 2025 on the horizon, I want to share the EXACT marketing strategy that you can use in 2025 to attract more boomer-aged patients, be iconic in your community and drive the basics, to a gold-standard, consistently.

Want to learn more about how my team and I can help you to implement this strategy, go to: https://orange-gray.com/

As 2024 comes to an end, and as we enter 2025 ...

.. there is 3 areas that I'd be giving serious focus to right now if you're a private practice leader that wants 2025 to be a record year.

In this episode, I walk you through each of them and share exactly what to do.

In October, it was published that Google had a 83.54% dominance on all online search.

Since then, a lot has changed.

• OpenAI launched ChatGPT Search – their first attempt at competing with Google, which has supposedly won them 8% of extra search in less than 45 days
• The Department of Justice has said that Google should be forced to sell Chrome to remove their monopoly on search, with it valued at an estimated $20 billion.
• Microsoft (ChatGPT’s biggest financial backer) are in line to be one of the only buyers of Chrome at this "fire-sale" price.

The entire dynamics of online search could be set to change. 🤯

On top of this, Gary Vaynerchuk (a guy that rarely misses with his technology predictions/trends) was quoted to say: “Google Search is fundamentally dead within the next seven years”. 

So, what does this mean for the future of marketing?

Because historically, practices have been told:

• Win the SEO game and be #1 on Google
• Spend money on Google Adverts (PPC) for local searches
• Collect as many 5-star Google reviews as possible

In this episode, I share my two cents.

Download the full PDF at https://join.orange-gray.com/24of2024

** In this episode, I share 4 highlighted campaigns from a new document I've just published called '24 of the smartest (and most original) ideas implemented by private practice hearing care in 2024'.

If you're a private practice leader, then get it downloaded.

Chelsea Treseder is the co-founder of MyVitalsPro, the hearing care industry's most insightful platform for analysing data and understanding the internal numbers inside your practice.

With access to big data, she has the ability to see strengths, weaknesses, opportunities and threats before many, and in this episode, she shares exactly what she's seeing right now in 2024.

From Third Party Administrators through to the marketing strategies that work- it's full of insights and ways to grow your practice.

In this episode, I have a chat with ChatGPT. We interview each other, play "would you rather" and I answer 10 big questions about hearing care, myself and the best marketing strategies to drive results for an independent private practice.

Imagine if your providers knew exactly what to say to help patients to make decisions.

With the 'help rate' being a key metric between average and great performance - understanding how to use a few magic words may make all the difference.

In this interview, I sit down with Phil M Jones to discuss how private practice hearing care clinics can help more patients to say yes, and where to focus right now.

If you have a manufacturer-owned chain as a competitor, you know the pain.

They outspend you on advertising. They are aggressive in their pursuit of new patients. They have a national brand. They have economies of scale.  They have many, many advantages. Yet they do have a kryptonite, and there are several ways you can use your superpower against them to fight back and grow your market share. In this week’s podcast, I share exactly what this is and how you, as David, can beat Goliath by using your brains rather than your bank balance.