Your website can be copied.

Your pricing can be beaten.

So how do you become uncopiable? In this episode of the Business of Hearing Podcast, Oli explains the three levels of value in the marketplace, what you do, what you know, and who you are, and why the most successful practices are the ones that build identity and trust that no competitor can touch.

Learn more at www.orange-gray.com

If your website feels more like an online brochure than a business growth tool, you're not alone. But the good news is, small changes can make a huge difference.

In this episode of the Business of Hearing podcast, Oli shares the five key strategies that the best-performing hearing care websites are using, based on an analysis of 116 real sites.

Learn more at: www.orange-gray.com

In this special 'Under the Hood' interview. Dr. Nancy Duncan interviews Dr. Heidi Hill of the Hearing Health Clinic (https://hearinghealthmn.com/).

In this discussion, they talk the good, the bad and the ugly of operating a practice and the ingredients of what a high-performing practice looks like.

If your website was a staff member, would you give it a raise - or fire it? Most clinic websites are just sitting there, collecting dust. In this episode of the Business of Hearing Podcast, Oli breaks down what makes a website actually perform in 2025, and shares examples of clinics doing it right.

www.orange-gray.com

Every practice has untapped potential, revenue that's hiding in plain sight.

The question is, are you spotting it? In this episode of the Business of Hearing podcast, Oli reveals the overlooked areas inside your practice where hidden income is waiting to be unlocked.

You'll discover: -How small tweaks can create new revenue streams - Missed opportunities in patient follow-up and aftercare - The role of unconverted leads and how to revive them - Why simple process changes can add thousands in extra profit Learn more at: www.orange-gray.com

AI search is changing the way patients discover hearing care, but will your clinic make the list? In this episode of the Business of Hearing podcast, Oli shares the results of an experiment where ChatGPT was asked to name the best hearing clinics in every US state. Some of the answers made perfect sense, others were completely unexpected. You'll discover: How AI tools are already influencing patient choices Why your online presence matters more than ever Key steps to position your clinic as the "go-to" in your area The risks of ignoring AI-driven search And how to stay ahead Learn more at: www.orange-gray.com

In this episode of The Business of Hearing, I sit down with Dr. Edmund Farrar, co-founder of Oto – the groundbreaking platform changing how tinnitus is treated and managed in hearing care practices across the world.

We explore:

- Edmund's personal journey from RAF doctor to health tech entrepreneur - How Oto is helping modern clinics support tinnitus patients - What the future of hearing care might really look like - His take on working in the US market as a Brit (and the bar vs pub debate…) If you're a hearing care professional thinking about where this industry is headed — and how to stay ahead of it — this conversation is full of insight, ideas, and a few laughs along the way. https://www.joinoto.com/

In this episode, we dive into one of the biggest concerns facing independent hearing clinics, how to compete with the massive chains, groups, and manufacturer-owned practices dominating the market.

Oli breaks down the four powerful advantages that private practices still hold, and how to lean into them to stay relevant, profitable, and preferred.

You'll hear about:

• The agility of independents in adapting to market shifts

• Why personal relationships still beat marketing budgets

• How to use your brand and voice to build real loyalty

• The strategic edge you didn't know you had

Learn more at www.orange-gray.com

The New Growth Playbook: How to Prepare Your Clinic for 2026's AI-Driven Reality

AI Search is rewriting the rules of online visibility - and most hearing care clinics aren't ready.

In this short but important episode, Oli shares what's changing with Google's AI Mode and ChatGPT, why traditional SEO strategies are becoming outdated, and how the smartest practices are adapting to stay visible, trusted, and chosen.

Plus, discover how to join the upcoming live webinar on Tuesday, August 12—where [Your Name] will break down the real-world strategies being used by top-performing clinics right now.

🎟️ Register now for the free webinar: 👉 https://join.orange-gray.com/invitation

Ben Thompson, Au.D., built the #1 tinnitus-focused YouTube channel in the world - but how did he do it?

In this interview, we unpack the strategy behind his rise, the content that resonated with millions, and the business model that turned views into value.

Whether you're a hearing care professional looking to grow your own presence, or just curious about how a niche medical topic became a YouTube success story, this conversation is packed with insights, lessons, and inspiration.

In this video:

The origin story of Treble Health's YouTube journey The content approach that outperformed industry expectations Mistakes made and lessons learned along the way How YouTube turned into a key driver of patient trust and business growth What every health professional can learn from Ben's approach 📈 Interested in building your own authority through content? This is a masterclass in doing it the right way.