If your schedule isn't full, your first instinct might be to blame marketing.

But what if the real problem is positioning?

In this episode of The Business of Hearing, Oli explains why many practices struggle to attract the right patients, not because of poor marketing, but because they haven't clearly defined who they're for.

You'll discover:

• Why "trying to appeal to everyone" is a fast path to mediocrity

• How to reposition your brand around your ideal patient

• The subtle mistakes that make strong clinics look generic

• A step-by-step way to clarify your offer and attract the right people