In this episode of the SwarmCast, we’re joined by industry expert Chelle Hartzer, BCE, PCQI, also known as the Pest Control Wizard, to talk about her journey from working at major corporations like Rollins to launching her own successful consulting business. Chelle shares how she carved out a unique niche as an Urban Pest Control Consultant, providing fractional scientific and food safety support to pest control companies that are scaling but not quite big enough for a full-time technical director.

We dive deep into:✅ How Chelle's background with IFC and Rollins shaped her path
✅ The food safety side of pest control and what PCQI really means
✅ The importance of pest management in regulated industries
✅ Emerging rodenticide regulations and rodent behavior insights
✅ Chelle's go-to tech tools like Google Scholar, Grammarly, Hemingway, and AI fact-checkers like Perplexity
✅ Her passion for scientific accuracy, training, and education
✅ Marketing and outreach strategies for solopreneurs in pest control
✅ What it takes to build credibility and a personal brand in the industry

Plus, we talk about Chelle’s work with museums, her knack for identifying insects from fuzzy phone photos, and her role as a frequent contributor to PCT and QA magazines. You'll even hear about her future book plans and how pest professionals can level up with the right guidance and tech.

If you're a pest control operator—especially a growing company under $10M in revenue—this episode is packed with value. Chelle is the go-to expert you didn’t know you needed.

🔗 Connect with Chelle:Website: https://chellehartzer.com
LinkedIn: https://www.linkedin.com/in/chelle-hartzer-bce-pcqi/

📚 Resources Mentioned:

• Google Scholar

• Hemingway App

• Perplexity AI

• Google Knowledge Panel

• PCT Magazine

• QA Magazine

👍 Like, subscribe, and drop your thoughts in the comments—what was your biggest takeaway from Chelle’s insights?

#SwarmCast #PestControlPodcast #FoodSafety #PCQI #PestManagement #UrbanPestControl #FractionalCMO #Entomology #PCTMagazine #AIinPestControl #SwarmMastermind #Entrepreneurship #SmallBusinessGrowth

Welcome to Episode 15 of The SwarmCast! 🔥
In this episode, we're joined by Jennie Cash, the powerhouse owner and operator of an Orkin franchise in Gainesville, Florida—and the first-ever female president of the Orkin Franchise Owners Association!

Jennie shares her incredible journey: from working with large animals at the University of Florida to becoming a leader in the pest control industry. She opens up about how she transitioned from equestrian management to pest management, how she built a strong culture within her team, and the key moves she made to turn her branch around and grow year over year.

In this episode, we cover:✅ How Jennie grew her branch’s revenue by 15%
✅ Her leadership lessons as a second-generation franchise owner
✅ The power of strong workplace culture & employee retention
✅ Turning around reputation & review management
✅ Building respect and earning trust as a female leader
✅ Thoughts on leveraging AI, LinkedIn, and personal growth strategies
✅ Her involvement in masterminds & the pest control community

This one is packed with leadership gold, real-world insights, and Jennie's candid take on growing a successful business while balancing family life.

🔗Connect with Jennie: https://www.linkedin.com/in/%F0%9F%90%9Djennie-cash-7b3517187/

🔗Learn more about SWARM: https://www.swarmpestcontrolmarketing.com/

💥 Don’t forget to like, subscribe, and drop a comment—what was your favorite takeaway from Jennie’s story?

#PestControl #Leadership #WomenInBusiness #SwarmCast #Entrepreneurship #Orkin #SmallBusinessLeadership #FranchiseSuccess

Welcome to another insightful episode of SwarmCast! In this episode, we dive deep into Integrated Pest Management (IPM) with Warren Ryan, a seasoned industry expert and founder of Ryan's Pest Consulting. With decades of experience in pest control and entrepreneurship, Warren shares his journey, insights, and strategies for optimizing pest management in commercial spaces.

🎯 What You’ll Learn in This Episode:
✅ The importance of IPM and how it benefits both PCOs and their clients
✅ How Warren helps bridge the gap between pest control companies and their customers
✅ Advanced pest control techniques using cutting-edge technology, including infrared, smart traps, and data analytics
✅ The role of third-party consulting in keeping large commercial accounts running smoothly
✅ How Warren transitioned from a successful corporate career to launching his own consulting business
✅ Why customer relationships matter more than price in the pest control industry
✅ Tips for small-to-mid-sized pest control operators on how to retain major commercial accounts

🔥 About Our Guest: Warren Ryan 🔥
Warren has helped businesses across industries, from universities and wineries to large-scale food processing facilities, implement sustainable pest management programs. His unique approach combines technology, experience, and customer-focused problem-solving to help businesses stay compliant, efficient, and pest-free.

🎤 Join the Conversation!
Drop a comment below and let us know your thoughts on IPM strategies, pest control tech, or running a successful PCO business! 💬👇

Learn more about Ryan Pest Consulting: https://ryanpestconsulting.com/

📌 Subscribe to SwarmCast for more episodes packed with business insights, industry trends, and expert advice tailored for pest control professionals!

🔗 Follow Swarm Pest Control Marketing:
🌐 Website: https://www.swarmpestcontrolmarketing.com/

🎧 Listen & Subscribe:
🔹 Spotify: https://open.spotify.com/show/67rnfXyVB9FTsPqnw91eNg
🔹 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-swarmcast-by-swarm-pest-control-marketing/id1796932390

🚀 Need Expert Pest Control Marketing?
📞 Call Swarm Pest Control Marketing for strategies to grow your business: 866.466.8570

#SwarmCast #PestControl #IPM #PestControlConsulting #BusinessGrowth #PestManagement #PCO #SmartTraps #RodentControl #Entrepreneurship #SwarmPestMarketing

Welcome back to SwarmCast! In this episode, host Wyatt Chambers sits down with Adam Holt, a board-certified entomologist (BCE), industry consultant, and PestSense industry advisor, to discuss the latest innovations in pest control, technology, and business growth.

🔍 What You’ll Learn in This Episode:
✅ Adam’s journey from the U.S. mainland to Hawaii and how he built his consulting business, Name Dat Bug
✅ The future of pest control technology with electronic remote monitoring (ERM)
✅ How social media (including TikTok!) can help pest control businesses grow
✅ The power of networking in the pest control space and how to leverage LinkedIn
✅ How AI, automation, and software integrations are revolutionizing pest control operations

🔗 Connect with Us:
📌 https://www.linkedin.com/in/jadamholtbce/
📌 https://www.linkedin.com/in/wyattchambers/
🌐 https://www.swarmpestcontrolmarketing.com/

🎧 Listen Now & Subscribe for More Pest Industry Insights!
💬 Drop a comment below – What’s the biggest challenge in pest control that YOU want to see solved? 👇

#SwarmCast #BetterWay #PestControl #PestManagement #Entomology #RodentControl #AIinPestControl #PestControlConsulting #NameThatBug #SocialMediaMarketing

In this episode of SwarmCast, Wyatt Chambers sits down with Gary Burch from Cinch to explore how pest control businesses can better use customer data to improve retention and streamline marketing.
Topics covered:
 🔹Gary’s journey from corporate America to the pest control industry
  🔹What is a Customer Data Experience Platform (CDXP)?
 🔹 How automation and AI can enhance customer engagement
 🔹 Real-world examples of businesses using data to grow
  🔹The importance of staying connected with existing customers

If you're curious about how technology can help you get more from your customer data, this conversation is packed with valuable insights!

 Links & Resources:

 Learn more about Cinch: https://cinch.io/?_gl=1*1uuxp67*_gcl_au*NzI2NTA5MjQ1LjE3Mzk4OTM2Mzg.
 Connect with Wyatt: https://www.linkedin.com/in/wyattchambers/

 Subscribe for more episodes!
#PestControl #Marketing #SwarmCast #CustomerData #Automation #AI #BusinessGrowth

Welcome back toSwarmCast, the ultimate podcast for pest control operators (PCOs) looking to scale their businesses! In this episode,Swarm Pest Control Marketing founderWyatt Chambers sits down withCody Smith, co-founder ofSmarter Launch (https://www.smarterlaunch.com/), to discuss how cutting-edge technology is transforming sales and proposals for the pest control industry.

🔥What You’ll Learn in This Episode:
✅ Cody’s journey from growing up in a one-man pest control operation to running a game-changing tech company
✅ How Smarter Launch ishelping PCOs close 30% more deals with seamless proposal automation
✅ Why professional, high-converting proposals can make even small PCOs compete with national brands
✅ The power ofAI and automation in modern pest control sales
✅ How integrated financing options are making big-ticket services more accessible for customers
✅ The future ofSmarter Launch and its expansion beyond pest control

📈 Ready to take your pest control sales to new heights?
Check outSmarte rLaunch 👉https://www.smarterlaunch.com

💬 Drop a comment below: How do you handle your proposals? Could automation help your business grow?

📢Don't forget to like, subscribe, and hit the notification bell to stay updated on all thingspest control marketing! 🎙️

Welcome to another power-packed episode of SwarmCast, the podcast by Swarm Pest Control Marketing! In this episode, Wyatt Chambers, founder of Swarm PCM, sits down with Gabe Seymour, owner of Pest Patrol, to break down the journey to scaling a pest control business to 7 figures.

In this episode, we're joined by Swarm's very own social media team, Shawn Campbell and Lily Mattox, to dive into the power of social media for pest control companies. We kick things off with an exciting story about how we grew one of our client’s TikTok accounts through a viral video! 🌟 What happened after the video took off? And how did we capitalize on the momentum? Tune in to find out!

Then, Shawn and Lily share valuable tips on how pest control businesses can enhance their social media presence, engage with their audience, and create content that works. Whether you're just starting or looking to level up your social strategy, this episode is packed with insights you won’t want to miss!

👉 Don't forget to like, comment, and subscribe for more tips on growing your business in the digital world!

Welcome to Swarm Pest Control Marketing with Wyatt Chambers, where we dive deep into the marketing strategies that drive growth for pest control businesses. In this episode, Wyatt sits down with Danny Leibrandt of Pest Control SEO to discuss actionable best practices for pest control companies. Whether you're a sub-million-dollar business looking to scale or a larger operation aiming to refine your marketing approach, this conversation covers crucial tips that can help you succeed. Wyatt and Danny share expert insights on what you can do right now to improve your online presence, attract more customers, and stay ahead in a competitive market.

The Importance of Digital Marketing for Pest Control Companies:

In today’s world, digital marketing is not just a nice-to-have—it’s essential for pest control businesses that want to thrive. The pest control industry has evolved, and so has the way customers search for services. Gone are the days when a business could rely on word of mouth or traditional advertising alone. Today’s customers are turning to Google, social media, and online reviews to find pest control services, making a strong online presence vital.

For pest control companies—especially those with under a million dollars in revenue—digital marketing can be the difference between growing and being left behind. It helps businesses attract local customers, build brand recognition, and establish trust, all of which are critical to winning over a competitive market. SEO (Search Engine Optimization) plays a key role here. If your pest control company isn’t showing up in Google search results, you’re missing out on a significant source of potential leads. SEO strategies like optimizing your website for local searches, creating relevant content, and managing online reviews are some of the best ways to ensure you're visible when potential customers are looking for pest control services.

Social media marketing is another tool that can help pest control businesses expand their reach. Platforms like Facebook and Instagram allow companies to connect with local audiences through engaging posts, customer testimonials, and promotions. Running paid ad campaigns can also be incredibly effective for attracting targeted leads. For example, Facebook Ads allow you to hone in on specific demographics, making your marketing efforts more efficient and cost-effective.

But digital marketing isn’t just about getting customers through the door—it’s also about building relationships. With email marketing, content creation, and retargeting ads, pest control businesses can maintain a connection with clients long after the initial service call. This can lead to repeat business, referrals, and ultimately, a more loyal customer base.

The power of digital marketing for pest control businesses, large or small, can’t be overstated. By leveraging tools like SEO, social media, and paid ads, even sub-million-dollar companies can grow their brand, attract more customers, and stay competitive in an increasingly digital marketplace. Tune in to this episode to hear Wyatt and Danny’s expert insights and learn how you can apply these strategies to your own business.

In this episode, we announce our attendance at this year's Pest World, the book we'll be giving away and offer some digital marketing tips you can use today!