The Sweaty Startup by Nick Huber

April 30, 2025 432: Why goal setting is overrated

Goals are important. Yes, you should have a direction that you are rowing your boat. But I feel like the world out there right now have a bunch of people who are stuck in making goals.

This episode originally aired on Oct 14, 2020

My book, “The Sweaty Startup” is OUT! I worked on it for 18 months.

You can buy it here: https://amzn.to/4aWyrAF

It’s the how-to business guide I wish I had when building my first business. Most business books have 2–3 gold nuggets total. I aimed for 2–3 per page. This is a short, concise guide on how to: – Pick a business idea – Grow that business – Out-operate your competition

Sales, hiring, management, delegation, and more — with 30+ untold stories from my own experience and people in my network on how to get rich.

Live Book Signing I'm hosting a live book signing in Athens on May 8th at 6pm at Barnes and Noble.

RSVP here: https://lu.ma/8m0di1yz

Beers on me afterwards at Mel’s.

Audiobook: I recorded the audiobook myself.

Listen here: https://amzn.to/4aWyrAF

Let me know what you think!

Buying Perks / Bulk Orders: 1 book = 1 year access to my small business community ($25/mo value)

3 books = Access to my Hiring Course ($299 value) https://nickhuber.podia.com/hiring

5 books = Access to my Twitter/X Growth Course ($499 value) https://nickhuber.podia.com/twitter-growth-course-100k-followers-in-10-months

10 books = Access to my Real Estate Masterclass ($2,500 value) https://nickhuber.podia.com/realestate

40 books = I’ll do a 30-minute virtual coaching call with you or your team

75 books = Join me in Athens, GA for a round of golf at Athens Country Club. Beer and green fee on me. Don’t play golf? We’ll swap it for dinner.

Want me to speak at your event? Send an email to: [email protected] Include proof of purchase.

Use the subject line: “1 book”, “5 books”, or “50 books”, depending on how many you bought.

Join Shaan Puri and I for a free CEO bootcamp on May 1st, here: https://hubs.ly/Q03cWPrk0

Thanks for listening!

Like this video? I think you’ll love my newsletter.

I write a long form essay on how to build wealth and succeed to 250K+ readers each week. Subscribe here: https://www.nickhuber.com/newsletter

Order my book on Amazon. https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

Want to see all of my companies? Click here: https://www.nickhuber.com/portfolio

Want more of my content? I’m @SweatyStartup everywhere:

Say hello on X: https://www.x.com/sweatystartup

LinkedIn: https://www.linkedin.com/in/sweatystartup

Instagram: https://www.instagram.com/sweatystartup

TikTok: https://www.tiktok.com/sweatystartup

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nick-huber-show/id1576120606

https://sweatystartup.ck.page

Spotify: https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

Want my team and I to help sell your business? Click here: https://www.nickhuber.com/sell

Want to buy a business that my brokerage represents? Click here: https://www.nickhuber.com/buy

Are you an accredited investor and interested in learning more about potential deals? Fill out this form: https://www.nickhuber.com/invest

Want my free PDF on how to analyze a self-storage facility? Click here: https://sweatystartup.ck.page/79046c9b03

Want to hire me as a consultant? Click here: https://sweatystartup.com/storage

Here are the links to my businesses:

Business Brokerage - https://nickhuber.com/

Personal Brand - https://sweatystartup.com/

Self Storage - https://boltstorage.com/

Bold SEO - https://boldseo.com/

Insurance - https://titanrisk.com/

Overseas Staffing - https://somewhere.com/

Tax Credit - https://taxcredithunter.com/

Cost Segregation - https://recostseg.com/

Performance Marketing - https://adrhino.com/

Pest control - https://spidexx.com/

That's all for now. Thank you again for joining me on my Sweaty Startup journey.

Onward and upward!

-Nick

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