The Sweaty Startup

In this episode, I sit down with Cody Berman to discuss the biggest myths in entrepreneurship and why so many people overcomplicate business. We talk about finding opportunities, choosing the right business, developing sales skills, and why execution matters far more than having a groundbreaking idea.

I also share practical frameworks for evaluating opportunities, spotting profitable businesses in your local market, and using simple marketing tactics to get your first customers. If you're looking to build wealth through entrepreneurship, this conversation will help you focus on what actually works.

Grow your business:

https://sweatystartup.com/events

Book:

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

Newsletter:

https://www.nickhuber.com/newsletter

My Companies:

Offshore recruiting – https://somewhere.com

Cost segregation – https://recostseg.com

Self storage – https://boltstorage.com

RE development – http://www.boltbuilders.com

Brokerage – https://nickhuber.com

Paid ads – https://adrhino.com

SEO – https://boldseo.com

Insurance – https://titanrisk.com

Pest control – https://spidexx.com

Sell a business:

http://nickhuber.com/sell

Buy a business:

https://www.nickhuber.com/buy

Invest with me:

http://nickhuber.com/invest

Social Profiles:

X – https://www.x.com/sweatystartup

Instagram – https://www.instagram.com/sweatystartup

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

LinkedIn – https://www.linkedin.com/in/sweatystartup

Podcasts:

The Sweaty Startup & The Nick Huber Show

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

Free PDF – How to analyze a self-storage deal:

https://sweatystartup.ck.page/79046c9b03

In this episode, I sit down with Matt Ragland to talk about the ideas behind my new book and why I believe most people have been sold the wrong vision of entrepreneurship. We discuss the difference between flashy startup culture and building real wealth through practical businesses, why sales is one of the most important skills you'll ever develop, and how confidence can be a greater advantage than intelligence.

We also dive into delegation, hiring internationally, and how entrepreneurs can create leverage without taking on massive risk. Matt shares his experience building a digital business, and we explore why trading your time for money is often the fastest path to getting started before scaling into something bigger.

Later, we talk about fear setting, decision making, writing a book, building a life around your values, and the importance of taking action before you feel ready. Whether you're starting your first business, growing a service company, or looking for a more practical approach to entrepreneurship, this conversation is packed with lessons from the trenches.

Grow your business:

https://sweatystartup.com/events

Book:

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

Newsletter:

https://www.nickhuber.com/newsletter

My Companies:

Offshore recruiting – https://somewhere.com

Cost segregation – https://recostseg.com

Self storage – https://boltstorage.com

RE development – http://www.boltbuilders.com

Brokerage – https://nickhuber.com

Paid ads – https://adrhino.com

SEO – https://boldseo.com

Insurance – https://titanrisk.com

Pest control – https://spidexx.com

Sell a business:

http://nickhuber.com/sell

Buy a business:

https://www.nickhuber.com/buy

Invest with me:

http://nickhuber.com/invest

Social Profiles:

X – https://www.x.com/sweatystartup

Instagram – https://www.instagram.com/sweatystartup

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

LinkedIn – https://www.linkedin.com/in/sweatystartup

Podcasts:

The Sweaty Startup & The Nick Huber Show

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

Free PDF – How to analyze a self-storage deal:

https://sweatystartup.ck.page/79046c9b03

In this conversation with Justin, I share how building an audience online transformed my business career, from raising capital and finding investors to hiring world class talent and launching entirely new companies. We dive into the opportunities that came from being radically transparent online and why I chose to focus on building businesses instead of becoming a full time media personality.

We also discuss how entrepreneurs should think about evaluating opportunities, why geography is still one of the most underrated business advantages, and how I approach starting, scaling, and shutting down companies. I break down the philosophy behind Sweaty Startups, choosing your competition, and why some of the best opportunities today are hiding in plain sight inside local markets.

We finish with a conversation about personal branding, content creation, media leverage, and how writing, podcasting, and short form content have made me a better communicator, leader, and operator. If you're interested in building wealth through business rather than chasing trends, this episode is packed with practical lessons.

Grow your business:

https://sweatystartup.com/events

Book:

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

Newsletter:

https://www.nickhuber.com/newsletter

My Companies:

Offshore recruiting – https://somewhere.com

Cost segregation – https://recostseg.com

Self storage – https://boltstorage.com

RE development – http://www.boltbuilders.com

Brokerage – https://nickhuber.com

Paid ads – https://adrhino.com

SEO – https://boldseo.com

Insurance – https://titanrisk.com

Pest control – https://spidexx.com

Sell a business:

http://nickhuber.com/sell

Buy a business:

https://www.nickhuber.com/buy

Invest with me:

http://nickhuber.com/invest

Social Profiles:

X – https://www.x.com/sweatystartup

Instagram – https://www.instagram.com/sweatystartup

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

LinkedIn – https://www.linkedin.com/in/sweatystartup

Podcasts:

The Sweaty Startup & The Nick Huber Show

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

Free PDF – How to analyze a self-storage deal:

https://sweatystartup.ck.page/79046c9b03

In this conversation with Craig, I break down the real lessons I've learned building businesses from the ground up. We talk about the early days of Storage Squad, the stress and chaos that came with scaling a hard business, and how those experiences shaped the way I think about entrepreneurship today.

We dive into why sales is the most important skill in business, why execution matters more than ideas, and how I think about leverage, decision making, delegation, and finding real opportunities in "boring" businesses. I also share practical lessons on improving conversion rates, optimizing sales funnels, building trust with customers, and why most entrepreneurs are looking for complicated answers when the biggest wins usually come from mastering the basics.

If you want to build wealth, become a better operator, and understand what actually drives successful companies behind the scenes, this episode is for you.

Grow your business:

https://sweatystartup.com/events

Book:

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

Newsletter:

https://www.nickhuber.com/newsletter

My Companies:

Offshore recruiting – https://somewhere.com

Cost segregation – https://recostseg.com

Self storage – https://boltstorage.com

RE development – http://www.boltbuilders.com

Brokerage – https://nickhuber.com

Paid ads – https://adrhino.com

SEO – https://boldseo.com

Insurance – https://titanrisk.com

Pest control – https://spidexx.com

Sell a business:

http://nickhuber.com/sell

Buy a business:

https://www.nickhuber.com/buy

Invest with me:

http://nickhuber.com/invest

Social Profiles:

X – https://www.x.com/sweatystartup

Instagram – https://www.instagram.com/sweatystartup

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

LinkedIn – https://www.linkedin.com/in/sweatystartup

Podcasts:

The Sweaty Startup & The Nick Huber Show

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

Free PDF – How to analyze a self-storage deal:

https://sweatystartup.ck.page/79046c9b03

I break down the philosophy behind Sweaty Startup and why execution beats ideas every time. In this conversation, I also share lessons from building multiple companies, learning sales through repetition, scaling with international talent, and creating systems that allow businesses to grow without depending on the owner.

Topics include:

• Why most people overvalue business ideas • The real skill every entrepreneur needs • How Nick scales with global teams • Delegation and decision making • Building multiple companies without losing focus • The operational systems behind growth

A conversation on entrepreneurship, leverage, and building businesses that last.

Grow your business:

https://sweatystartup.com/events

Book:

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

Newsletter:

https://www.nickhuber.com/newsletter

My Companies:

Offshore recruiting – https://somewhere.com

Cost segregation – https://recostseg.com

Self storage – https://boltstorage.com

RE development – http://www.boltbuilders.com

Brokerage – https://nickhuber.com

Paid ads – https://adrhino.com

SEO – https://boldseo.com

Insurance – https://titanrisk.com

Pest control – https://spidexx.com

Sell a business:

http://nickhuber.com/sell

Buy a business:

https://www.nickhuber.com/buy

Invest with me:

http://nickhuber.com/invest

Social Profiles:

X – https://www.x.com/sweatystartup

Instagram – https://www.instagram.com/sweatystartup

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

LinkedIn – https://www.linkedin.com/in/sweatystartup

Podcasts:

The Sweaty Startup & The Nick Huber Show

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

Free PDF – How to analyze a self-storage deal:

https://sweatystartup.ck.page/79046c9b03

In this conversation with Zuby, we talk about entrepreneurship, confidence, family, modern culture, AI, and why I believe so many people are looking at life the wrong way.

I explain why optimism and self belief matter so much in business, how my parents shaped my mindset growing up, and why I think supportive families create an enormous advantage in life. We also get into the strange way modern culture treats "privilege" as something shameful instead of something parents should want to create for their children.

We talk about relationships, marriage, having kids, and why so many major cities and modern cultures have become disconnected from family life. I share the story of why my wife and I left Boston, what changed when we became parents, and why I believe having children makes you grow as a person in ways nothing else can.

We also dive into AI and the future of technology. I explain why I think people are massively overestimating how quickly AI will replace human beings, while also acknowledging some of the very real dangers around fake content, propaganda, and losing the ability to tell what's real online.

At the core of this conversation is one belief: life is hard for everybody. The people who build meaningful lives are the ones who take responsibility, stay optimistic, build strong families, and keep moving forward anyway.

Grow your business:

https://sweatystartup.com/events

Book:

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

Newsletter:

https://www.nickhuber.com/newsletter

My Companies:

Offshore recruiting – https://somewhere.com

Cost segregation – https://recostseg.com

Self storage – https://boltstorage.com

RE development – http://www.boltbuilders.com

Brokerage – https://nickhuber.com

Paid ads – https://adrhino.com

SEO – https://boldseo.com

Insurance – https://titanrisk.com

Pest control – https://spidexx.com

Sell a business:

http://nickhuber.com/sell

Buy a business:

https://www.nickhuber.com/buy

Invest with me:

http://nickhuber.com/invest

Social Profiles:

X – https://www.x.com/sweatystartup

Instagram – https://www.instagram.com/sweatystartup

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

LinkedIn – https://www.linkedin.com/in/sweatystartup

Podcasts:

The Sweaty Startup & The Nick Huber Show

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

Free PDF – How to analyze a self-storage deal:

https://sweatystartup.ck.page/79046c9b03

Most people think entrepreneurship is about big ideas, venture capital, and building the next tech unicorn. I don't see it that way.

In this conversation, I break down why almost every business ends up looking the same at scale and why chasing passion is one of the worst ways to start. I talk about how I think about opportunity, why "boring" businesses win, and how geography can be your biggest advantage.

We get into what it actually takes to build something real: hiring, firing, delegating, and making tough decisions. I explain how I approach leadership, how I think about incentivizing people, and why not everyone in your company should want to be the CEO.

I also share how I evaluate businesses, what I look for in underserved markets, and why simple services like cleaning, moving, or fixing things can outperform flashy startups if you execute well.

At the end of the day, this isn't about ideas. It's about execution, leverage, and putting yourself in a position to win over a long period of time.

Grow your business:

https://sweatystartup.com/events

Book:

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

Newsletter:

https://www.nickhuber.com/newsletter

My Companies:

Offshore recruiting – https://somewhere.com

Cost segregation – https://recostseg.com

Self storage – https://boltstorage.com

RE development – http://www.boltbuilders.com

Brokerage – https://nickhuber.com

Paid ads – https://adrhino.com

SEO – https://boldseo.com

Insurance – https://titanrisk.com

Pest control – https://spidexx.com

Sell a business:

http://nickhuber.com/sell

Buy a business:

https://www.nickhuber.com/buy

Invest with me:

http://nickhuber.com/invest

Social Profiles:

X – https://www.x.com/sweatystartup

Instagram – https://www.instagram.com/sweatystartup

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

LinkedIn – https://www.linkedin.com/in/sweatystartup

Podcasts:

The Sweaty Startup & The Nick Huber Show

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

Free PDF – How to analyze a self-storage deal:

https://sweatystartup.ck.page/79046c9b03

I break down how I think about leverage and why relying on one person or one income source is the fastest way to stay stuck. We get into how I structure my businesses, how I make high impact decisions, and how I use systems, hiring, and global talent to scale faster than competitors. I also share my real thoughts on AI, where it actually adds value and where it's overhyped.

And toward the end, I talk about how having a family made me a better operator, forced me to focus on what actually matters, and how I think about raising my kids and building a life beyond just business.

Grow your business:

https://sweatystartup.com/events

Book:

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

Newsletter:

https://www.nickhuber.com/newsletter

My Companies:

Offshore recruiting – https://somewhere.com

Cost segregation – https://recostseg.com

Self storage – https://boltstorage.com

RE development – http://www.boltbuilders.com

Brokerage – https://nickhuber.com

Paid ads – https://adrhino.com

SEO – https://boldseo.com

Insurance – https://titanrisk.com

Pest control – https://spidexx.com

Sell a business:

http://nickhuber.com/sell

Buy a business:

https://www.nickhuber.com/buy

Invest with me:

http://nickhuber.com/invest

Social Profiles:

X – https://www.x.com/sweatystartup

Instagram – https://www.instagram.com/sweatystartup

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

LinkedIn – https://www.linkedin.com/in/sweatystartup

Podcasts:

The Sweaty Startup & The Nick Huber Show

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

Free PDF – How to analyze a self-storage deal:

https://sweatystartup.ck.page/79046c9b03

I break down the real way I approach sales, building trust by talking about what can go wrong instead of just selling upside. I share how I went from scrappy, no budget marketing to building businesses that generate serious cash, and why most entrepreneurs move too fast into holding companies without the fundamentals. We get into the three things you actually need to win, cash, network, and operational skill, and how I think about scaling, hiring, and stepping back from the day to day.

Grow your business:

https://sweatystartup.com/events

Book:

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

Newsletter:

https://www.nickhuber.com/newsletter

My Companies:

Offshore recruiting – https://somewhere.com

Cost segregation – https://recostseg.com

Self storage – https://boltstorage.com

RE development – http://www.boltbuilders.com

Brokerage – https://nickhuber.com

Paid ads – https://adrhino.com

SEO – https://boldseo.com

Insurance – https://titanrisk.com

Pest control – https://spidexx.com

Sell a business:

http://nickhuber.com/sell

Buy a business:

https://www.nickhuber.com/buy

Invest with me:

http://nickhuber.com/invest

Social Profiles:

X – https://www.x.com/sweatystartup

Instagram – https://www.instagram.com/sweatystartup

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

LinkedIn – https://www.linkedin.com/in/sweatystartup

Podcasts:

The Sweaty Startup & The Nick Huber Show

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

Free PDF – How to analyze a self-storage deal:

https://sweatystartup.ck.page/79046c9b03

In this episode, I break down the reality behind private jets and why the people who own them aren't who you think. It's not tech founders or venture backed startups. It's operators running simple, "boring" businesses like HVAC, storage, and local services. I share how those businesses create real wealth, and how that wealth translates into true freedom like being with family when it matters and turning full day trips into a few productive hours. I also walk through exactly what it costs to own a jet, how I structured the deal, and how the management works behind the scenes. And I get into my own journey of learning to fly, what changed my perspective, and why I ultimately decided to focus on building instead of being in the cockpit.

Grow your business:

https://sweatystartup.com/events

Book:

https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X

Newsletter:

https://www.nickhuber.com/newsletter

My Companies:

Offshore recruiting – https://somewhere.com

Cost segregation – https://recostseg.com

Self storage – https://boltstorage.com

RE development – http://www.boltbuilders.com

Brokerage – https://nickhuber.com

Paid ads – https://adrhino.com

SEO – https://boldseo.com

Insurance – https://titanrisk.com

Pest control – https://spidexx.com

Sell a business:

http://nickhuber.com/sell

Buy a business:

https://www.nickhuber.com/buy

Invest with me:

http://nickhuber.com/invest

Social Profiles:

X – https://www.x.com/sweatystartup

Instagram – https://www.instagram.com/sweatystartup

TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup

LinkedIn – https://www.linkedin.com/in/sweatystartup

Podcasts:

The Sweaty Startup & The Nick Huber Show

https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81

Free PDF – How to analyze a self-storage deal:

https://sweatystartup.ck.page/79046c9b03