I asked someone a question on a call this week and it boomeranged right back at me. A guy from overseas was pitching me on his AI marketing tools, and I did what I've been doing more and more lately - I flipped the conversation. I asked him what part of himself he gets to express through building those tools. He didn't have an answer. Most people don't.

Then my inner voice decided to have some fun with me and asked me the same question. That sent me all the way back to a basketball bench when I was sixteen years old, through twenty-four years of running marketing agencies, and into the coaching work I do now. Different rooms, different scoreboards, same Bob underneath all of it.

This episode is about containers - the roles we play, the businesses we build, the teams we lead - and the thing you're actually expressing inside of them. I share what I've seen happen when someone figures that out, and I tell you the part I don't usually say out loud: I need the same mirror held up for me that I hold for everyone else.

If something in this episode sits with you, don't let it pass. Hit reply or reach out.

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