About 10 days ago, lightning struck close enough to my house to do real damage. Fried a printer, killed a sofa, knocked out two DirecTV receivers, and took out the internet. It happened while I was in the middle of removing SPARK from everything I do.

In this episode I talk about what I found when I went back through a hundred coaching sessions, the four questions that showed up in almost every one of them, and what happened when I stopped hiding behind frameworks, acronyms, and credentials I'd been stacking for years.

This is the companion episode to the final issue of SPARK Insights. Next week everything becomes The Thing You Can't Say.

New site: https://CoachReg.net

Subscribe to The Thing You Can't Say newsletter: https://sparkinsights.beehiiv.com/subscribe

This week's episode isn't about golf. Michael Bamberger wrote something on Golf.com after Tiger's latest car accident that stopped Coach Reg in his tracks: "It's not easy...to have to find meaning in your life when that chapter of your life is over." Bob walks through why that statement fuels his work, runs a thought experiment applying the Purpose Factor® framework to Tiger's public career, and connects it to the pattern he sees in athletes, founders, and executives who've never done identity work beneath their performance.

Links:

• Read this week's newsletter: https://sparkinsights.beehiiv.com/p/tiger-woods-and-the-question-nobody-s-asking?draft=true
• Michael Bamberger's article: https://golf.com/news/tiger-woods-car-accident-same-conclusion/
• Purpose Factor® Assessment: https://bobregnerus.com/purpose
• Book a conversation with Coach Reg: https://calendly.com/bobreg/conversation-with-coach-reg

I asked someone a question on a call this week and it boomeranged right back at me. A guy from overseas was pitching me on his AI marketing tools, and I did what I've been doing more and more lately - I flipped the conversation. I asked him what part of himself he gets to express through building those tools. He didn't have an answer. Most people don't.

Then my inner voice decided to have some fun with me and asked me the same question. That sent me all the way back to a basketball bench when I was sixteen years old, through twenty-four years of running marketing agencies, and into the coaching work I do now. Different rooms, different scoreboards, same Bob underneath all of it.

This episode is about containers - the roles we play, the businesses we build, the teams we lead - and the thing you're actually expressing inside of them. I share what I've seen happen when someone figures that out, and I tell you the part I don't usually say out loud: I need the same mirror held up for me that I hold for everyone else.

If something in this episode sits with you, don't let it pass. Hit reply or reach out.

Subscribe to the SPARK Insights™ newsletter: https://sparkinsights.net

Book a SPARK Session: https://bobregnerus.com/spark-session/

I was out walking, listening back to yesterday's episode on MAGIC, and an Amazon driver was barefoot in the grass dancing with ribbons on their lunch break. So I stopped and said "Hi". Goes by the handle beloveflows: What does this human do? They are a fire performer, and within about a minute we were deep into identity, performance, and what drives us. Just a raw conversation captured in the moment. Hear what I experienced.

Follow Brendan: https://www.instagram.com/beloveflows/

Grab the Magical Scorecard: https://bobregnerus.com/wp-content/uploads/2026/03/Coach-Reg-Magical-Scorecard.pdf

Learn more and subscribe to SPARK Insights: https://sparkinsights.net

I was sitting on a beach in Mexico after leading a fire ceremony when I realized something. Magic was showing up in my life constantly and I was ignoring most of it. A nickel that rolled to my feet on my 55th birthday. A Billy Joel concert that appeared out of nowhere the same morning. Both delivered without me chasing, forcing, or hustling anything.

In this episode I tell the full double nickel and Billy Joel stories, share how a late night conversation on a beach led me to build a new kind of scoreboard, and introduce the Magical Scorecard - a simple tool built around five categories that spell MAGIC. I also talk about what happened when I started using it (8 things the first week, 20 the next, 25+ by the third) and why this matters for the high performers, athletes, and coaches I work with.

Download the Magical Scorecard PDF: https://bobregnerus.com/wp-content/uploads/2026/03/Coach-Reg-Magical-Scorecard.pdf

Subscribe to SPARK Insights™ (weekly newsletter): sparkinsights.beehiiv.com

Connect with Coach Reg: bobregnerus.com

This is the first audio episode of SPARK Insights and it exists because three friends showed me something I couldn't ignore.

I've been using AI to help write my newsletter for over seventy issues. I speak everything first, run it through Claude, and edit the draft. The ideas have always been mine. But a conversation with Caitlin, Amy Birks, and Brandon Fong from a community called Curiosity Island made me look at something I'd been avoiding: the voice on the page didn't sound like me.

In this episode I walk through what happened when I saw the patterns AI leaves behind in writing, the three filters I built to fix it, and why my writing started landing different with people before I even told anyone what I changed.

I'm also sharing the AI Writing Filter I built so you can do the same thing with your own content. And I close with an original song called "Worth Knowing."

To read and subscribe to SPARK Insights, visit https://sparkinsights.net

Key Moments:

[00:00] Why you're hearing my voice for the first time [02:00] How I've used AI to write 70+ issues of SPARK Insights [05:00] The process: I speak it, transcribe it, shape it, edit it [06:30] The question that changed everything: does the content still land? [08:30] The decision I had to make once I saw the patterns [09:30] The three filters I built: AI Tells, Voice, and Sovereignty [11:15] What shifted when people started telling me the writing was landing different [13:00] What Caitlin, Amy, and Brandon mirrored back to me [14:13] "Worth Knowing" - an original song