There's an idea I've been sitting on for a long time, and I kept dismissing it, because you're really not supposed to be able to do this. You're not supposed to say you can build a business around something that feels completely playful, something you thoroughly enjoy, something that, if somebody else had the guts to build it first, you'd say yes to before they finished the pitch.

But as an entrepreneur, you already know the tell. The thing you most want to build is often the exact thing the world is waiting for you to build.

This week I stopped dismissing it.

In this episode: what I'm finally putting together, the reason most people kill ideas like this in their own heads before they ever take a step, and one question I want you to sit with until next week.

If it lands, CoachReg.net (click the conversation button).

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