The Switch - to a green economy

Is it true that EVs pollute more than diesel cars? Can we really balance the grid with renewables alone? Will cutting back on consumption be enough to reach net zero?

In this episode of The Switch, Kristina and Alexander face off in a fast-paced quiz on energy, climate, and the biggest myths of the green transition. No guests, no filters - just tough questions, honest reactions. Play along, test what you know, and see who wins.

We travel to Japan to document our partnership with Furusato Netsuden, a geothermal company built on local knowledge, community relationships, and long-term commitment.

In this episode, we visit their sites, meet the team, and explore what responsible geothermal development actually looks like on the ground. From cultural context to strategic decisions, this is about more than clean energy. It is about how you build it, who you build it with, and why that matters.

We also take a step back to look at the global picture.

This is not a flyover story. It is geothermal, up close.

Step inside Baseload Capital's quarterly strategy week and see how the Entrepreneurial Operating System (EOS) is transforming the way they lead, align, and grow. In this episode of The Switch, Alexander Helling and Kristina Hagström-Ilievska share how EOS helps their team focus, make better decisions, and stay accountable — all while staying true to their mission in the green transition. Learn what EOS really is, how it works in practice, and why it's become the backbone of Baseload's operations.

Is it possible to make single-use products truly sustainable? In this episode of The Switch, we speak with Erik Lindroth, Sustainability Director at Duni Group, a leading provider of sustainable food packaging and tableware. We dive into biodegradable materials, compostable packaging, and how the circular economy can reshape the future of single-use items. Whether you're in foodservice, packaging, or sustainability, this conversation offers fresh insight into eco-friendly innovation and the role of design in reducing environmental impact.

With the power of geothermal Friðheimar is producing 700 tones of tomatoes each year, with is 40% of all the tomatoes consumed in Iceland.  

Knutur and Helena and their amazing staff are absolutely showing the way for the future of farming, not just in the way they farm but also in their leadership style.  

We visited them, got to go behind the scenes, and delved deep into how it works and what they want to achieve.  

 What is actually happening at the World Economic Forum? 

• *The key takeaways from the conversations at Davos. 

*Get to know our two hosts and who they really are. 

*The role of geothermal energy in shaping a sustainable future. 

• what it takes for geothermal to really take off, 
• the immense opportunities in clean energy and job creation, 
• the hurdles we need to overcome to get there.