Since there’s no one right way to “do marketing” and no one right formula for creating good content that your particular audience craves,

Creating good content for your marketing can feel slippery because nothing stays still & it’s all constantly evolving.

However, one thing that doesn’t change in the marketing world is that people buy from people they know, like & trust…

Which makes your goal with content marketing to connect with your audience – so they’ll come to know, like, & trust you.

But how DO we connect with our audience?

What DO we say? How DO we do it?

This week Jen breaks down a mistake she noticed in her own life that translates so simply & clearly to her marketing + content life:

Being TRANSACTIONAL in her content vs. RELATIONAL!

How do we develop relationships with our audience so they can come to know us, like & trust us, - and eventually buy from us or work with us?

THIS is what Jen upacks today for you - ways to develop a relationship that nurtures your audience, serving you AND THEM more effectively!

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