Content Creation Made Easy

Ever wonder why your "Work with Me" page isn't getting any bites?

Today we dive into this verrrryyy specific nugget on your website.

Tracie Patterson, an experienced Sales & Offer coach, not only explains why most Work With Me pages don't work…

She also offers a roadmap to turn yours into a client magnet.

Trust me, Tracie's tips will save you a lotta frustration & help you crack the code to make your 'services page' irresistible.

We dig into:

Flipping the script: Work With Me pages are essentially *sales* pages.

Which means we need to address the *sales* stigma most of us carry around.

Tracie shares her fascinating journey from feeling ashamed of her sales prowess to embracing & transforming it.

Her insights help you rework any negative sales perceptions & learn ethical practices that help you see sales as a way to genuinely help others.

Simple Clarity: Say goodbye to confusing “Work with Me” pages. Learn the necessary sections of an effective page that speaks directly to your potential clients.

Sustainability: If you've ever been on the edge (or in the throes) of burnout, you know it's vital to build a business that excites you without sucking the life out of you.

Making sales easier is part of that.

This episode is ultimately about reshaping how you think about and approach sales. And how that shows up in your marketing.

Tracie's actionable advice will help you simplify your Work With Me page & turn something daunting into a skill you can master and feel proud of.

Find Tracie Patterson at https://www.traciepatterson.com/

where she helps online business owners align offers & create a sales style that reflects who they are & the impact they want to make.

Download her guide to Your Work With Me Page: https://www.traciepatterson.com/4sections

Her podcast is Cocktails, Coffee, & Conversations.

She hosted me there & we chatted about Creating Quiet Impact: https://cocktails-coffee-conversations.captivate.fm/episode/quiet-impact

Follow Tracie on Instagram @ https://www.instagram.com/thetraciepatterson

PS: When you leave a review, it helps us grow the podcast & reach more listeners who need this information! Thank you for taking a moment to do that.

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I've tried LOTS of things in this online business journey of mine, but when I heard about AstroStrategic Marketing & Planning…

I LEANED IN.

Being a curious nerd, I'm fascinated by new ways to make our marketing more easy, fun, and effective.

So when I learned Sheri Moise uses astrological data to make business decisions more tactical and practical?

I needed to understand. And, of course, bring it to you.

Sheri's 25+ years' background in corporate product sales & marketing taught her that data rules the day.

So we dive into how AstroStrategic marketing & planning can help you use astrological data to…

1. Align your offers with market trends

2. Create the real-you content your audience wants

3. Notice upcoming trends before they happen

4. Tweak your approaches so you don't get stuck in tactics that aren't working anymore.

Pssst - it's not like predicting the future but about more reading shifts in the collective…

Skeptical? Yeah. Makes sense. This stuff isn't mainstream…YET>

Sheri & I had an awesome discussion about how to use her brilliance for both macro marketing planning and micro content writing…

Open to finding out how you could use astrological insights for your business?

Listen with an open heart and beginner's mind to Shari's practical tips & nuanced advice

Find Sheri Moise at:

https://sherimoise.com

https://youtube.com/@sherimoise

Insta: https://www.instagram.com/sherimoise

And check out her new quiz: sherimoise.com/quiz

Also, one last thing:

Have you left a review for Content Creation Made Easy yet?

Help us reach more great listeners like you who are curious about how to make content more easy, fun, and effective!

Thanks in advance.

~Jen

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**This is the second part of the conversation. If you missed Part 1, start there!

What happens when the marketing of a program is so good that you can't resist it…

Then you BUY the thing…

But it wasn't what you actually needed?

Or it didn't deliver what you thought it would?

Or you didn't get the promised results?

*This is real issue in today's online world and as marketers is what we're breaking down today on Content Creation Made Easy.

To help us make sense of and process this issue, it's important to talk openly and cleanly about it, without slamming any program or person.

Which is why I was thrilled when my friend & colleague Jacqui Acree agreed to talk about navigating the marketing world in a way that makes us feel good -

Instead of feeling duped, disappointed, or regretful over what we spent money on as a result of great marketing!

This is PART 2 of my conversation with Jacqui.

Over our two-part chat, we talk real talk about how we've…

-Spent money on big-name programs & felt buyer’s remorse.

-Navigated persuasive marketing tactics & purchased something out of sheer urgency or scarcity.

-Looked back at things we bought with self-judgment, regret, anger, frustration.

Now…

It's one thing to recognize your own buying patterns…

It's another thing to know

a) WHY you did it

b) HOW to discharge your emotions around it

c) WHAT to look for in the future to keep you on track

If this sounds like anything you've ever dealt with, listen in as Jacqui & I…

*Debunk the tactics of online marketing

*Talk about making decisions from a place of wholeness, not lack

*Reject the idea that you've made mistakes

With strategies to help you stay calm, clear, and grounded, especially during "SELL SELL SELL" season!

Jacqui and I both hope you enjoy our brutally honest, thought-provoking discussion and leave feeling empowered rather than overwhelmed.

You should know this about Jacqui:

She's a highly sensitive, Enneagram 8, non-woo certified Advanced EFT Practitioner.

Because of her woo-skepticism, she inadvertently became the go-to gal for the science behind tapping.

3 things you can always count on with Jacqui

#1 - a deeply nuanced conversation

#2 - feeling seen and heard, and

#3 - a whole lotta laughter.

Find her at

https://jacquiacree.com

https://instagram.com/jacqui.acree

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What happens when the marketing of a program is so good that you can't resist it…

Then you BUY the thing…

But it wasn't what you actually needed?

Or it didn't deliver what you thought it would?

Or you didn't get the promised results?

*This is real issue in today's online world and as marketers is what we're breaking down today on Content Creation Made Easy.

To help us make sense of and process this issue, it's important to talk openly and cleanly about it, without slamming any program or person.

Which is why I was thrilled when my friend & colleague Jacqui Acree agreed to talk about navigating the marketing world in a way that makes us feel good -

Instead of feeling duped, disappointed, or regretful over what we spent money on as a result of great marketing!

This is PART 1 of my conversation with Jacqui.

Over our two-part chat, we talk real talk about how we've…

-Spent money on big-name programs & felt buyer’s remorse.

-Navigated persuasive marketing tactics & purchased something out of sheer urgency or scarcity.

-Looked back at things we bought with self-judgment, regret, anger, frustration.

Now…

It's one thing to recognize your own buying patterns…

It's another thing to know

a) WHY you did it

b) HOW to discharge your emotions around it

c) WHAT to look for in the future to keep you on track

If this sounds like anything you've ever dealt with, listen in as Jacqui & I…

*Debunk the tactics of online marketing

*Talk about making decisions from a place of wholeness, not lack

*Reject the idea that you've made mistakes

With strategies to help you stay calm, clear, and grounded, especially during "SELL SELL SELL" season!

Jacqui and I both hope you enjoy our brutally honest, thought-provoking discussion and leave feeling empowered rather than overwhelmed.

You should know this about Jacqui:

She's a highly sensitive, Enneagram 8, non-woo certified Advanced EFT Practitioner.

Because of her woo-skepticism, she inadvertently became the go-to gal for the science behind tapping.

3 things you can always count on with Jacqui

#1 - a deeply nuanced conversation

#2 - feeling seen and heard, and

#3 - a whole lotta laughter.

Find her at

https://jacquiacree.com

https://instagram.com/jacqui.acree

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Is it time to finally get that book out of your head and onto paper?

You've got the idea, the IP, the framework, the drive, the desire to impact…

BUT. If the whole "publishing world" feels like some vague, overwhelming, confusing place…

How do you proceed?

Enter: The New VOICE of Nonfiction.

Because it’s no longer enough to tell a true story.

Audiences need to be moved by your VOICE - aka, how you tell it.

Now the question is… how will you use your voice to make an impact? Catherine’s Nikkel's VOICE™️ Framework is the answer.

Catherine's a ghostwriter & book coach who's turned loads of people's stories into actual books.

She shares her clever VOICE™ framework to explain this publishing thing.

You'll learn about realistic options for publishing…

How to make your book publishing journey WAY smoother

And how to strategize promoting it once it's done.

Basically, Catherine spares you the "I'll just figure it out as I go" drama.

Couple big takeaway you NEED to know before going in:

1. Writing your book isn't enough. Spoiler alert: publishers don't handle all the marketing!

2. Only 4% (!!) of people with a book idea get theirs out there. She teaches you ways to be one of them.

(Because your audience needs what you've got cookin' up there in your noodle.)

Bottom line? If you've got a book in your head, you want to hear Catherine's pure gold on how to tell detailed stories while keeping out the irrelevant parts…

Why you need an editor AND a proofreader…

And how a simple outline will save you so much time & energy (yessss even if you're highly creative and hate outlines)

Okay. This is pure informational and inspirational gold if you've ever felt lost about where to start or what steps to take next to make your book a reality..

Listen to this week's Content Creation Made Easy podcast and let's transform what's in your brain into something real and impactful.

Find Catherine at:

Website: www.catherinenikkel.com

Instagram: www.instagram.com/catherinenikkel

Facebook: www.facebook.com/catherine.nikkel

LinkedIn: www.linkedin.com/in/catherinenikkel

**If you find these podcast conversations helpful, please share them with that friend who's been talking about writing a book for AGES.

And I'd be so so grateful if you'd leave a review. It only takes a moment but makes a huge impact.

Thank you!

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Gotta admit, today my mind got shaken up a bit.

Because Melissa Mitchell, YouTube strategist & coach, set me straight about this platform.

A) I never thought of YouTube as a business asset. (Spoiler alert: it IS.)

B) I equated being on YouTube with having to be a "YouTuber". (That's wrong.)

C) I have a dusty YT channel and "no time" to use it. (Melissa debunked all my BS around the realities of this.)

Here's the thing: making YouTube videos and using this platform is not for everyone, but is it for YOU?

Melissa and I talk about some no bullshit questions I've had lingering about this platform:

1. What are the ways you can actually make MONEY on YouTube?

2. How do you not give away all the HOWs & spend your IP for free on YouTube?

3. How do you maximize content reach in such a noisy freakin' world? (Especially if you're not an already-insanely-popular YouTuber?

One thing you need to know and Melissa is clear on this: YouTube is not about immediate gains.

It's a long-term investment with videos that continually draw traffic and leads for years to come. (And shares her personal story about this to make the point hit home.)

We also break down some YouTube myths about what you need, what you don't, and how to save time and do this REALISTICALLY.

Is YouTube for YOU?

Listen in and let Melissa's insights and teachings help you decide strategically!

Ways to get going:

1: Start your YT channel in less than two hours here:

https://courses.wandermintcreative.com/sold-out-youtube?am_id=jenliddy4640

^^That's an affiliate link - so if you purchase with it, I receive some compensation, but it doesn't affect your cost.

2. Download Melissa's free YouTube channel checklist: https://wandermintcreative.com/youtubechecklist

YOU SHOULD KNOW...

Melissa owns Wandermint Creative, a YouTube video marketing agency & coaching business.

She helps online service providers & coaches scale their online business with YouTube as an organic lead engine to fuel sales funnels with consistent best-fit leads.

Create simple, repeatable and scalable systems that make video content creation and lead generation a breeze.

Find Melissa here: www.wandermintcreative.com and @wandermintcreative on all social platforms

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Ever stayed at a party too long?

When you know it's kinda over but it's been going great and so much fun that you don't wanna admit it's over?

Yeah - this happens in marketing when a new trend or interesting tactic loses its novelty, then loses its effectiveness.

It's bound to happen, right? The cool, innovative, new thing gets adopted by *everyone* and stops working.

So, how do you get out before it's too late? Before it stops working and you're pulling your hair out (again), tryin' to figure out how to make it work?

Michelle Warner is here to tell you!

Michelle's a business strategist who builds tiny companies built to last. We talk about the very real problems of:

>Being constantly overwhelmed by needing to constantly adapt to new trends and strategies.

>Feeling that "we're doing it wrong" when trends and strategies stop working.

>Knowing which trends to jump on and which ones to hit "Send to voicemail!" on.

>Deciding what to *actually* do when the trends or strategies stop working

If the ever-changing marketing strategies and tactics and trends - OH MY! - have your head spinning (or even piss you off)...

THIS IS YOUR EPISODE!

Michelle shares invaluable insights to help you avoid the trappings of Marketing Shiny Objects and instead make smart, strategic pivots.

PLUS! You'll love her very concrete examples of ways to revolutionize your own damn marketing approach.

My favorite thing about Michelle (other than her big brain) is how she creates calm from her "Oh, this is all just so logical" approach.

So listen in. And after you do, put her podcast Sequence Over Strategy on your queue and binge it. You can thank me later.

One final note ~ she's no joke in the business space:

Michelle's got an MBA from one of the world’s top business schools and 15+ years growing small businesses. She'll help you diagnose & fix what’s not working while designing a new iteration of your business so it works for you.

She’s also the creator of Networking That Pays, the introvert-friendly, always awkward-free connection system that delivers reliable leads, consistent referrals and meaningful connections.

Find all things Michelle at www.TheMichelleWarner.com

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What if you're boring? Wait! No, that came out wrong.

What if YOU THINK you're boring? And you HAVE NO STORIES to tell?

OR - what if you think your story is too "weird" or "unrelatable" What if it's too out there?

And even if you had any stories, what if you're not good at telling them anyway?

Yeah - welcome to the mind of most experts & service providers I meet.

They all get the advice, "Just tell more stories". That's how you connect with your audience. That's how you grow your business. That's how you get on stages.

BUT HOWWWWW?

Especially if we aren't living a sexy, glamorous, Instagram-made-me-do-it, kinda life?

We've got today's guest, April Pertuis, to the freakin' rescue.

Because one thing April knows is storytelling. And how to pull great stories out of you - even if you THINK you're boring, are a terrible storyteller, or have nothing worth sharing or an audience who'll care.

April takes us on a ride through her own transition from telling others' stories as a TV journalist to becoming an expert at telling her own…

To now teaching people how to harness their own stories and how to share them with the world.

You'll learn from April:

1. how to dig for, discover, and own own your story, regardless of whether you think it's "boring" or too "extraordinary."

2. What to do about the fears and self-doubt we all feel around telling stories.

3. Knowing "which camp" you're in when it comes to storytelling.

4. Actionable, realistic, do-able advice on how to leverage storytelling for your own benefit, not to mention for your business.

Grab April's Story Formula Guide and learn how your Story is the Secret Weapon in Your Business

Discover the Power in your Story to rock the stage, write the book, grow your audience, and crush your sales.

www.lightbeamers.com/formula

Please leave a review sharing what your takeaways are. Your review matters - I'd love to know you used or adapted this content- and what you want to hear more of!

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What if you don't have a M A S S I V E audience?

Is creating content a waste of time?

Do you need to keep building, building, building your audience before you can expect to make any money?

NOPE.

It's not impossible to create big profits when you don't have big audience numbers.

Sooooo, okay. How do we do it if we don't have huuuuuuuge numbers?

Stacey Brass Russell, business & life transformation coach, offers her point of view on this topic in today's episode of Content Creation Made Easy.

(Buckle in. You're gonna love her energy!)

Stacey comes to business with what I deem a *completely fascinating* background!

How does a former Broadway actress, yoga teacher, NYC studio owner wind up with a thriving business?

She's gonna tell you. Then she's gonna tell you what happened after her first round of clients seemingly "dried up" and what she did about it.

You'll hear Stacey's insights on:

-What to say that attracts Right-For-You clients. (You KNOW this is my favorite topic in the world!)

-Creating business that thrives, even when you don't have big audience numbers.

-Debunk myths around what kind of information you *actually* need to share in your content

Stacey has a methodical approach to

1. creating value that resonates

2. establishing personal connections - BTW, so important in this online climate…

3. adapting your business model & mindset - because what used to work might NOT be working for you OR your audience anymore.

Also, take Stacey up on her create your Signature Offer Mini-Course here:

https://www.staceybrassrussell.com/signature-offer-mini-course-ccme

Wanna connect with Stacey? Find her alllllll the places:

https://www.staceybrassrussell.com

https://www.facebook.com/staceybrassrussell1

https://www.instagram.com/staceybrassrussell

Listen & leave a review telling Stacey & me what your take aways are.

Thank you so much for leaving a review & letting us know how this content is helping - and what you want to hear more of!

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Guest podcasting, teaching, & speaking are excellent approaches to your visibility strategy…

And to be effective, you've gotta pitch yourself.

Personally, I've received hundreds of terrible, horrible, no good, very bad pitches - and so has every other podcast host I've ever spoken with!

And most pitch approaches are about sending BIG volumes for big results, but today's guest has an approach that's about sending FEWER pitches for more interviews!

Let's ensure YOUR pitch is a great one with today's episode!

Meet Mai-kee Tsang, who essentially gives us a master class in effective pitching today!

Mai-kee is a sustainable visibility mentor, podcast guest strategist, and ICF certified trauma-conscious leadership coach.

In our conversation, we explore podcast guesting on a deep level.

Mai-kee shares her wisdom on what personalized outreach looks like, how to craft a personal pitch, and shares her game-changing "PR method."

Her insights come from her experience and her expertise in coaching, so we were also able to discuss the mindset needed for pitching and her personal success story.

One of my favorite moments was Mai-kee's story of a challenge she gave herself to write 101 personalized pitches in 30 days – spoiler alert: it’s a cautionary tale with incredible lessons!

Oh! One thing I almost forgot: we discussed how to manage rejection sensitivity:**

It's real and it MIIIIIIGHT be holding you back, so listen in to get practical advice from a well-established expert on how to handle rejection, set boundaries, & maintain your well-being…

Let's ease-ify this world of pitching and guest appearances!

**You can find the resource Mai-kee refers to right here: https://maikeetsang.com/25experts

Thank you for taking a moment to rate/review this podcast! It helps us reach many more ears, and for that we are grateful to you :)

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