Content Creation Made Easy

Today's the last episode of CCME for a while as we go on hiatus so I can work on some other projects in my business!

BUT! I plan to be back :)

I'd love for you to stay in touch, and the best way to do that is via my email list.

Do that by grabbing my Backstage Brilliance Marketing Toolkit—normally $27—for $0!

This toolkit includes 21 customizable prompts designed to help you create content that connects without putting yourself center stage.

🎁 Grab your toolkit at www.jenliddy.com/backstage and use code CCME at checkout.

When you're on my email list, you’ll get invited to live messaging calls where I’ll personally help you refine your content.

NOW! On to today's show:

When you’re an expert, what do you do when your messaging falls flat?

Beth Nydick, a sought-after media strategist and authority in visibility marketing, realized something big this year:

Despite her decades of experience, her offer and messaging weren’t landing the way she’d hoped.

Instead of clinging to what felt comfortable, she

1. Leaned into the discomfort

2. Took feedback to heart

3. Made transformative changes that not only improved her results but also aligned her business with her clients’ true needs.

Join Beth and me for this open convo about the hard (but necessary) shifts she made in her messaging and her program to make her work connect with her exact-right audience!

In this episode, you’ll learn:

-How Beth shifted her focus: From “aspirational fame” to practical strategies that empower her audience to see real results.

-The role of feedback in growth: Why hearing hard truths is critical for refining your messaging and programs.

-The power of alignment: How Beth rebuilt her program into an approachable, actionable system that resonates deeply with her audience.

Beth’s story is a must-listen for any expert who’s struggled with connecting their expertise to their audience in a way that converts.

Tune in to hear what Beth did - and how you can do the same to ensure your messaging is clear, authentic, and ATTRACT-ive.

This episode is packed with actionable insights you don’t want to miss. Listen now!

Find Beth at www.bethnydick.com

Or on Instagram here: https://www.instagram.com/bethnydick

Grab her fantastic resource: The Top 3 Mistakes Podcasts Guests Make Every Time

https://bethnydick.myflodesk.com/db60k2198d

Okay, I'm signing off for now.

You can email me at [email protected]

Thank you, as always, for listening to Content Creation Made Easy!

I'll talk to you in our next episode after my hiatus…and would love to have you on my email list so you can be the first to know :)

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Feeling burned out by “me-centric” marketing? You’re not alone.

Many service providers want to grow their business without feeling like they’re constantly on display, waving jazz hands in front of an audience 24/7.

That’s why Audience-Centric Marketing is such a game changer—it allows you to build trust and connection while centering your content on your audience, not on you.

In today’s episode, I’m diving into one powerful Audience-Centric Marketing strategy: The Phases of Awareness.

This approach helps you create content that resonates deeply with your audience, no matter where they are in their journey…

Whether they don’t even know they've got a problem yet to those ready to take action.

Here’s what you’ll walk away with after listening to this episode of Content Creation Made Easy:

1️⃣ A practical way to stop feeling like you’re constantly selling while still growing trust with your audience.

2️⃣ Clarity on how to meet your audience where they are, so your content never falls flat.

3️⃣ An easy, repeatable method for crafting sustainable messaging that works across all levels of awareness.

Plus, I’m giving you my Backstage Brilliance Marketing Toolkit—normally $27—for $0!

The Toolkit includes 21 customizable prompts designed to help you create content that connects without putting yourself center stage.

🎁 Grab your toolkit at www.jenliddy.com/backstage and use code CCME at checkout.

When you're on my email list, you’ll get invited to live messaging calls where I’ll personally help you refine your content.

Create feel-good, sustainable marketing that works with this episode.

**Will you take a moment to rate/review this show so we can impact and reach many more people with its content? Thank you in advance. xo, Jen

Learn more about your ad choices. Visit megaphone.fm/adchoices

We're talking about a topic today that miiiiiight seem a little…

Um. Unsexy? Boring?

But stay with me, friend, because I promise you…

We're talking about the unsung superhero of the content marketing world!

It's the thing MOST of us are not thinking about when we create content, write our newsletters, and post that blog:

HOW EDITING IS REALLY A SEXY BEAST.

Okay, maybe not a sexy BEAST.

But it's a vital part of keeping your readers from losing interest and ignoring you.

Pssst - This is not Mrs. Fussypants talkin' grammar or typos.

We're talking about that moment where we write a thing…

And it gets messy. Saggy. Wander-y.

Then we don't know how to get back to our original point.

**That's when we lose readers.

Do that over & over again and your readers stop trusting you.

Stop reading you. Stop engaging with you.

That's why you need to meet today's smarty pants, Gillian Hill.

Gill's the go-to copywriter & editor for professional writers.

She has bowled me over manymanymany times with her deep understanding & explanations of writing and editing.

Listen and learn from Gillian, who will keep you from leaving your readers hanging or losing them halfway through your content pieces.

Here's what she demystifies for us: (no red pen in sight)

1. How editing keeps your audience HOOKED.

It's not about catching mistakes. It's about creating a clear, engaging journey that makes readers nod along.

2. Her Hub-and-Spoke model: a practical framework to keep your messaging on point.

3. The writer's Pit of Despair: even professional writers spiral into self doubt. We talk about how to stay out of it.

4. AI for the assist: spar with your favorite robot to help polish your drafts.

Are you a seasoned writer or just someone tryna cross “write my dang newsletter” off your list?

Doesn't matter! This episode will improve & ease-ify your content creation.

Links:

Grab Gill’s free Hub-and-Spoke Editing Guide (no opt-in required!)

https://pages.gillhillwritingservices.com/hubandspoke

Follow Gill on Instagram for hilarious editing fails and English gone wrong

https://www.instagram.com/gillhilledits/

Join Gill’s newsletter for deep dives into copywriting and editing for word nerds.

www.gillhillwritingservices.com

www.linkedin.com/in/gillhillwritingservices

Learn more about your ad choices. Visit megaphone.fm/adchoices

MMmmm, The Orgasmic Potato Technique made you curious, right? Leave it to a seasoned copywriter to make you look!

Kim Kiel, a seasoned copywriter & brand voice expert with over 17 years of experience, unleashes her expertise today.

Because...

Even though AI has become our friend and may keep us from starting at a blank page…

Writing GREAT copy still requires your brain.

And there's no need to feel intimidated or put it off one more minute.

Kim shares her recipe for writing tantalizing sales copy that gets your prospects begging for more with a cheeky, fun approach.

Listen to learn how to lead your audience through a sales journey, from getting to know you to red hot & ready to buy.

We chatted about:

-When it's time to work with a copywriter

-Copywriting trends & common copywriting mistakes you can avoid

-Her favorite framework formulas that help you capture your audience's attention and let your unique voice come through

-Learn Kim's practical wisdom to create compelling copy without the overwhelm.

PLUS: Get access to Kim’s "Sales Copy Scorecard" to assess and elevate your own copy here at https://www.kimkiel.com/scorecard

Find Kim here:

Website: www.kimkiel.com

Instagram: www.Instagram.com/kim_kiel_copy

LinkedIn: https://www.linkedin.com/in/kimkiel/

Ill Communication Podcast: www.kimkiel.com/podcast

And THANKS for leaving a review if you enjoyed this podcast!

Learn more about your ad choices. Visit megaphone.fm/adchoices

If you feel like sharing your ideas is way harder than it needs to be…

Or you’re not sure how to sound like you instead of some compilation of everyone else...

Then this episode of Content Creation Made Easy is gonna be your new bff.

First up, I'm celebrating my 250th episode!!! <

But more importantly, I'm spilling the secrets in this solo episode on why it's so hard to sound like the real us…

And how we can make it easier.

I'm zooming in to help you express your expertise, brilliance, magic (whatever you wanna call it) in a way that feels genuine and without a noisy "look at me" approach.

Here's what I'm sharing today:

1. Discover Your Brand Voice: at this point in marketing, it's crucial to sound like you. I unpack how to start figuring out what that actually means and what that sounds like.

CLUE: It's more than just using your favorite catch phrases – it’s about being consistent & real across all platforms.

2. Bust the Messaging Myth: Perfect messaging doesn't exist. Chasing it is a waste of time. Let me show you how to embrace "good enough" messaging that wows your audience.

As usual, you'll leave with tangible tips you can put into play right away.

You deserve to feel more confident in how you come across (Brand Voice) and the words you use to connect with your audience (Brand Messaging).

Remember to grab the Backstage Brilliance Marketing Toolkit to get the 21 Infinite Content Prompts that'll help you sound more like you and focus your message on your audience!

https://www.jenliddy.com/toolkit

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It's not like you need me to tell you how nurturing your audience develops trust & relationships.

How it creates connection & value.

And (dolla dolla bills...) it's the thing people often need before they hit the "BUY NOW" button.

And.

So.

But.

ALL THE TIME people tell me how much they struggle to nurture their EMAIL audiences…

(Cuz this shit isn't easy!)

I'm delivering you an expert who's got real-life ACTIONABLE advice to help you do exactly that!

Meet Breanna Owen, an email expert & communication strategist who's gonna show you on today's episode of Content Creation Made Easy…

-The 5 email sequences your business needs now

-How to alleviate your workload with email

-Using automations while maintaining a personal touch

-Wringing more out of every email you write

-Use email to bring value AND create more S A L E S

***Cuz we're not here writing emails for the sake of it. Put your emails to work FOR YOUR BUSINESS!

Breanna is extremely generous in this episode, sharing practical advice on strategically using email sequences to maintain a strong connection with your clients….

Keep them engaged after their initial spark of interest…

And seamlessly guide them through the journey of working with you!

Not to mention, with her advice, you’re more likely to see repeat business and referrals.

Breanna’s approach is down-to-earth and tailored to match your business.

Whether you're just starting out and need a solid welcome sequence or you’re looking to nurture existing clients, Breanna offers valuable insights.

ALSO MOST IMPORTANTLY! Please weigh in on your opinion of peanut M&MS or peanut butter M&Ms. WE MUST KNOW!

Find her at

https://www.owenyourmark.com

https://www.instagram.com/owenyourmark

And be sure to grab her resource: MAKE IT AUTOMATED — KEEP IT PERSONAL

7 ways to create genuine connection with email sequences

https://owenyourmark.com/keep-it-personal/

Learn more about your ad choices. Visit megaphone.fm/adchoices

It can't only be ME who's felt exhausted by the constant need to create content, right?

We all know it's something we 'need' to do & 'should' do - to grow our business, create trust with our audience, blah blah blah.

But what happens when you feel BLAH about creating content?

Whaddya do you do when you're on the edge of "I just don't wanna anymore"?

It's a reality for anyone marketing their business. Because sometimes it's incredibly hard to stay motivated and keep going.

This is why I invited Linda Perry to speak with us on today's episode of Content Creation Made Easy.

Linda not only has a background as a former attorney, copywriter, and coach for over a decade, but her expertise with the "Why Assessment" will help us identify what motivates EACH of us…

As a mindset coach & business strategist, Linda sheds light on the 9 different motivational types.

What she teaches today helps you lean into yours and positively affect how you approach your marketing.

You're gonna get a LOT of practical insights and tips like how to:

Move through potential marketing / content blockages

Pinpoint the tasks YOU should avoid or or lean into & focus on to maximize your time spent on this stuff.

Bring your unique strengths to the table and let go of the things that slow you down or challenge you

Collaborations can complement your specific strengths to improve content output.

It's possible that learning your WHY could revolutionize your approach to content creation and marketing.

(I set up a 1:1 call with Linda after this conversation so I could learn more about mine. Feel free to ask me about it!)

You can take Linda's Peak Potential Assessment at

https://lindamperry.scoreapp.com/

and learn exactly what's holding you back and what you can do to move forward.

Find Linda in these places too:

https://lindamperry.com/

IG: https://www.instagram.com/linda.m.perry/

LI :https://www.linkedin.com/in/lindamperry/

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What is it about SEO that makes me want to run and hide? Just me then?

So here's the thing:

Turns out the Google machine is onto all of the humans using AI-generated content to churn SEO-rich material onto the internets.

And they don't like it.

So there's "new rules" you wanna weave into your content creation efforts to make SEO work for you -

Today on Content Creation Made Easy, Laura Jawad, SEO specialist, reveals how to transform boring SEO into a personalized, human-centric strategy.

(You know I love anything human-centric!)

Laura shares a goldmine of advice that demystifies how to use SEO actionable, tangible steps.

And we go deep into what the Googs IS looking for and how to give it what it wants…

So that YOU become more findable with your content efforts.

**Cuz why are we creating content if no one can find us?

Join us and learn how to take your SEO – and your content – to the next level

Find Laura at

https://www.laurajawadmarketing.com

or on IG at https://www.instagram.com/heylaurajawad

***DOWNLOAD Laura's "Swipe my proven 4-step framework to find your perfect SEO keywords, even if you're not techy and even if you're short on time."

https://www.laurajawadmarketing.com/seo-simplified/?utm_source=content-creation-made-easy&utm_medium=podast&utm_term=&utm_content=show-notes&utm_campaign=content-creation-made-easy-seo-simplified

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When you're an expert in your field who's done a LOT o' things to get where you are now…

It's surprisingly hard to articulate what you do so other people 'get' it.

That good ol' curse of the expert holds us back from being able to

-Introduce ourselves at networking events (or even the freakin' grocery store)...

-Write the "promise statements" for our programs

-Sell our offers with clarity & ease

-Make it easy for people to refer others to us…

This is exactly what Kate VandenBos struggled with for yearsssss.

Kate says she's a classic 'think-aholic' who was too much in her head about how to communicate her services.

When I met Kate, an intuitive consultant with over 15 years of experience in fields like academia, naturopathic medicine and fitness, she was feeling

-Restricted in her writing

-Perfectionistic about getting her pitch down "just right"

-Defensive about explaining what she does

When I mentioned to her' I help experts translate their brilliance into a message their audience 'gets' in a voice that's hers alone'…

She leaned in and wanted to know HOW.

In today's episode of Content Creation Made Easy, Kate explains HOW she was able to

*Find & embrace her designed-just-for-her brand voice…

*Allow her true self to shine through in her content…

*Authentically convey her expertise and call in the exact-right clients

*Revolutionize her business and her self-confidence!

It's quite a hurdle to try to describe a service with "intangible results".

Kate's now able to do that.

She generously tells the tale of how we navigated her complex brand voice & messaging…

Which led to her feeling confident & inspired, with a refined, personalized brand voice.

Listen in for actionable tips you can use to evolve your brand voice & clarify your message without losing your authenticity.

You can find out where you are on YOUR Growth Cycle here - Kate does these by hand and will help you find yours for free:

katevandenbos.com/findout

And get into Kate's world here:

www.katevandenbos.com/

https://www.instagram.com/kate_vanden_bos/

**Have an insight to share about the episode?

Email [email protected] and we'd love to hear it.

Learn more about your ad choices. Visit megaphone.fm/adchoices

In one way or another, everyday I hear entrepreneurs say something like, "That's not working for me. I'm not gonna do it that way. I don't like it."

You've probably already tweaked things in your own marketing approaches to fit you better.

But after I recently I heard my friend Caryn Gillen speak about weaving values into your business…

you KNOW my brain went to, "Hey! What about our marketing specifically?"

So here we are. Caryn, a seasoned life & business coach helping coaches create freedom in their business without draining the life out of it.

Her long & rich background in family and commercial businesses gives her a leg up on knowing how to navigate entrepreneurship.

But most importantly for THIS convo, Caryn unleashes her knack for guiding people to live their values authentically…

And that’s exactly what this episode is all about.

In this episode of Content Creation Made Easy we talk about:

1. What even ARE your values?

I've gotta admit I struggle to name mine. They feel too obvious. Maybe a little bullshitty.

Caryn explains why identifying your core values feels daunting and how to move past the deer-in-headlights syndrome.

She gives insightful and practical tips to help you pinpoint what truly drives and fulfills you.

2. How can they work in your marketing?

Learning how to align your marketing approaches with your values can significantly enhance business.

And give you more energy and time back.

Caryn' actionable advice shows you how to incorporate your values into your content, so it's magnetic to those who resonate with what you stand for.

3. How can they connect you AND set you apart?

Caryn's value of ‘spaciousness,’ lets her showcase how being true to her values can set her apart from other coaches and attracts her ideal clients.

How can YOU use and adapt all of this to create content that doesn't just check a box…

But resonates deeply with your audience?

Listen & let's translate your personal values into powerful, authentic content.

B'cuz…look. This podcast is all about marketing with integrity and ease! 🌟

Go get some Caryn goodness into your life in one of these places:

https://www.linkedin.com/in/caryngillen/

https://www.instagram.com/caryngillen/

www.caryngillen.com

And download her goodie here: https://caryngillen.lpages.co/5ways/

**We'd love to hear your take-aways! Please leave a review and let us know what gems mattered the most to you today. Thank you.🧡🧡

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