We're talking about a topic today that miiiiiight seem a little…

Um. Unsexy? Boring?

But stay with me, friend, because I promise you…

We're talking about the unsung superhero of the content marketing world!

It's the thing MOST of us are not thinking about when we create content, write our newsletters, and post that blog:

HOW EDITING IS REALLY A SEXY BEAST.

Okay, maybe not a sexy BEAST.

But it's a vital part of keeping your readers from losing interest and ignoring you.

Pssst - This is not Mrs. Fussypants talkin' grammar or typos.

We're talking about that moment where we write a thing…

And it gets messy. Saggy. Wander-y.

Then we don't know how to get back to our original point.

**That's when we lose readers.

Do that over & over again and your readers stop trusting you.

Stop reading you. Stop engaging with you.

That's why you need to meet today's smarty pants, Gillian Hill.

Gill's the go-to copywriter & editor for professional writers.

She has bowled me over manymanymany times with her deep understanding & explanations of writing and editing.

Listen and learn from Gillian, who will keep you from leaving your readers hanging or losing them halfway through your content pieces.

Here's what she demystifies for us: (no red pen in sight)

1. How editing keeps your audience HOOKED.

It's not about catching mistakes. It's about creating a clear, engaging journey that makes readers nod along.

2. Her Hub-and-Spoke model: a practical framework to keep your messaging on point.

3. The writer's Pit of Despair: even professional writers spiral into self doubt. We talk about how to stay out of it.

4. AI for the assist: spar with your favorite robot to help polish your drafts.

Are you a seasoned writer or just someone tryna cross “write my dang newsletter” off your list?

Doesn't matter! This episode will improve & ease-ify your content creation.

Links:

Grab Gill’s free Hub-and-Spoke Editing Guide (no opt-in required!)

https://pages.gillhillwritingservices.com/hubandspoke

Follow Gill on Instagram for hilarious editing fails and English gone wrong

https://www.instagram.com/gillhilledits/

Join Gill’s newsletter for deep dives into copywriting and editing for word nerds.

www.gillhillwritingservices.com

www.linkedin.com/in/gillhillwritingservices

Learn more about your ad choices. Visit megaphone.fm/adchoices

MMmmm, The Orgasmic Potato Technique made you curious, right? Leave it to a seasoned copywriter to make you look!

Kim Kiel, a seasoned copywriter & brand voice expert with over 17 years of experience, unleashes her expertise today.

Because...

Even though AI has become our friend and may keep us from starting at a blank page…

Writing GREAT copy still requires your brain.

And there's no need to feel intimidated or put it off one more minute.

Kim shares her recipe for writing tantalizing sales copy that gets your prospects begging for more with a cheeky, fun approach.

Listen to learn how to lead your audience through a sales journey, from getting to know you to red hot & ready to buy.

We chatted about:

-When it's time to work with a copywriter

-Copywriting trends & common copywriting mistakes you can avoid

-Her favorite framework formulas that help you capture your audience's attention and let your unique voice come through

-Learn Kim's practical wisdom to create compelling copy without the overwhelm.

PLUS: Get access to Kim’s "Sales Copy Scorecard" to assess and elevate your own copy here at https://www.kimkiel.com/scorecard

Find Kim here:

Website: www.kimkiel.com

Instagram: www.Instagram.com/kim_kiel_copy

LinkedIn: https://www.linkedin.com/in/kimkiel/

Ill Communication Podcast: www.kimkiel.com/podcast

And THANKS for leaving a review if you enjoyed this podcast!

Learn more about your ad choices. Visit megaphone.fm/adchoices

If you feel like sharing your ideas is way harder than it needs to be…

Or you’re not sure how to sound like you instead of some compilation of everyone else...

Then this episode of Content Creation Made Easy is gonna be your new bff.

First up, I'm celebrating my 250th episode!!! <

But more importantly, I'm spilling the secrets in this solo episode on why it's so hard to sound like the real us…

And how we can make it easier.

I'm zooming in to help you express your expertise, brilliance, magic (whatever you wanna call it) in a way that feels genuine and without a noisy "look at me" approach.

Here's what I'm sharing today:

1. Discover Your Brand Voice: at this point in marketing, it's crucial to sound like you. I unpack how to start figuring out what that actually means and what that sounds like.

CLUE: It's more than just using your favorite catch phrases – it’s about being consistent & real across all platforms.

2. Bust the Messaging Myth: Perfect messaging doesn't exist. Chasing it is a waste of time. Let me show you how to embrace "good enough" messaging that wows your audience.

As usual, you'll leave with tangible tips you can put into play right away.

You deserve to feel more confident in how you come across (Brand Voice) and the words you use to connect with your audience (Brand Messaging).

Remember to grab the Backstage Brilliance Marketing Toolkit to get the 21 Infinite Content Prompts that'll help you sound more like you and focus your message on your audience!

https://www.jenliddy.com/toolkit

Learn more about your ad choices. Visit megaphone.fm/adchoices

It's not like you need me to tell you how nurturing your audience develops trust & relationships.

How it creates connection & value.

And (dolla dolla bills...) it's the thing people often need before they hit the "BUY NOW" button.

And.

So.

But.

ALL THE TIME people tell me how much they struggle to nurture their EMAIL audiences…

(Cuz this shit isn't easy!)

I'm delivering you an expert who's got real-life ACTIONABLE advice to help you do exactly that!

Meet Breanna Owen, an email expert & communication strategist who's gonna show you on today's episode of Content Creation Made Easy…

-The 5 email sequences your business needs now

-How to alleviate your workload with email

-Using automations while maintaining a personal touch

-Wringing more out of every email you write

-Use email to bring value AND create more S A L E S

***Cuz we're not here writing emails for the sake of it. Put your emails to work FOR YOUR BUSINESS!

Breanna is extremely generous in this episode, sharing practical advice on strategically using email sequences to maintain a strong connection with your clients….

Keep them engaged after their initial spark of interest…

And seamlessly guide them through the journey of working with you!

Not to mention, with her advice, you’re more likely to see repeat business and referrals.

Breanna’s approach is down-to-earth and tailored to match your business.

Whether you're just starting out and need a solid welcome sequence or you’re looking to nurture existing clients, Breanna offers valuable insights.

ALSO MOST IMPORTANTLY! Please weigh in on your opinion of peanut M&MS or peanut butter M&Ms. WE MUST KNOW!

Find her at

https://www.owenyourmark.com

https://www.instagram.com/owenyourmark

And be sure to grab her resource: MAKE IT AUTOMATED — KEEP IT PERSONAL

7 ways to create genuine connection with email sequences

https://owenyourmark.com/keep-it-personal/

Learn more about your ad choices. Visit megaphone.fm/adchoices

It can't only be ME who's felt exhausted by the constant need to create content, right?

We all know it's something we 'need' to do & 'should' do - to grow our business, create trust with our audience, blah blah blah.

But what happens when you feel BLAH about creating content?

Whaddya do you do when you're on the edge of "I just don't wanna anymore"?

It's a reality for anyone marketing their business. Because sometimes it's incredibly hard to stay motivated and keep going.

This is why I invited Linda Perry to speak with us on today's episode of Content Creation Made Easy.

Linda not only has a background as a former attorney, copywriter, and coach for over a decade, but her expertise with the "Why Assessment" will help us identify what motivates EACH of us…

As a mindset coach & business strategist, Linda sheds light on the 9 different motivational types.

What she teaches today helps you lean into yours and positively affect how you approach your marketing.

You're gonna get a LOT of practical insights and tips like how to:

Move through potential marketing / content blockages

Pinpoint the tasks YOU should avoid or or lean into & focus on to maximize your time spent on this stuff.

Bring your unique strengths to the table and let go of the things that slow you down or challenge you

Collaborations can complement your specific strengths to improve content output.

It's possible that learning your WHY could revolutionize your approach to content creation and marketing.

(I set up a 1:1 call with Linda after this conversation so I could learn more about mine. Feel free to ask me about it!)

You can take Linda's Peak Potential Assessment at

https://lindamperry.scoreapp.com/

and learn exactly what's holding you back and what you can do to move forward.

Find Linda in these places too:

https://lindamperry.com/

IG: https://www.instagram.com/linda.m.perry/

LI :https://www.linkedin.com/in/lindamperry/

Learn more about your ad choices. Visit megaphone.fm/adchoices

What is it about SEO that makes me want to run and hide? Just me then?

So here's the thing:

Turns out the Google machine is onto all of the humans using AI-generated content to churn SEO-rich material onto the internets.

And they don't like it.

So there's "new rules" you wanna weave into your content creation efforts to make SEO work for you -

Today on Content Creation Made Easy, Laura Jawad, SEO specialist, reveals how to transform boring SEO into a personalized, human-centric strategy.

(You know I love anything human-centric!)

Laura shares a goldmine of advice that demystifies how to use SEO actionable, tangible steps.

And we go deep into what the Googs IS looking for and how to give it what it wants…

So that YOU become more findable with your content efforts.

**Cuz why are we creating content if no one can find us?

Join us and learn how to take your SEO – and your content – to the next level

Find Laura at

https://www.laurajawadmarketing.com

or on IG at https://www.instagram.com/heylaurajawad

***DOWNLOAD Laura's "Swipe my proven 4-step framework to find your perfect SEO keywords, even if you're not techy and even if you're short on time."

https://www.laurajawadmarketing.com/seo-simplified/?utm_source=content-creation-made-easy&utm_medium=podast&utm_term=&utm_content=show-notes&utm_campaign=content-creation-made-easy-seo-simplified

Learn more about your ad choices. Visit megaphone.fm/adchoices

When you're an expert in your field who's done a LOT o' things to get where you are now…

It's surprisingly hard to articulate what you do so other people 'get' it.

That good ol' curse of the expert holds us back from being able to

-Introduce ourselves at networking events (or even the freakin' grocery store)...

-Write the "promise statements" for our programs

-Sell our offers with clarity & ease

-Make it easy for people to refer others to us…

This is exactly what Kate VandenBos struggled with for yearsssss.

Kate says she's a classic 'think-aholic' who was too much in her head about how to communicate her services.

When I met Kate, an intuitive consultant with over 15 years of experience in fields like academia, naturopathic medicine and fitness, she was feeling

-Restricted in her writing

-Perfectionistic about getting her pitch down "just right"

-Defensive about explaining what she does

When I mentioned to her' I help experts translate their brilliance into a message their audience 'gets' in a voice that's hers alone'…

She leaned in and wanted to know HOW.

In today's episode of Content Creation Made Easy, Kate explains HOW she was able to

*Find & embrace her designed-just-for-her brand voice…

*Allow her true self to shine through in her content…

*Authentically convey her expertise and call in the exact-right clients

*Revolutionize her business and her self-confidence!

It's quite a hurdle to try to describe a service with "intangible results".

Kate's now able to do that.

She generously tells the tale of how we navigated her complex brand voice & messaging…

Which led to her feeling confident & inspired, with a refined, personalized brand voice.

Listen in for actionable tips you can use to evolve your brand voice & clarify your message without losing your authenticity.

You can find out where you are on YOUR Growth Cycle here - Kate does these by hand and will help you find yours for free:

katevandenbos.com/findout

And get into Kate's world here:

www.katevandenbos.com/

https://www.instagram.com/kate_vanden_bos/

**Have an insight to share about the episode?

Email [email protected] and we'd love to hear it.

Learn more about your ad choices. Visit megaphone.fm/adchoices

In one way or another, everyday I hear entrepreneurs say something like, "That's not working for me. I'm not gonna do it that way. I don't like it."

You've probably already tweaked things in your own marketing approaches to fit you better.

But after I recently I heard my friend Caryn Gillen speak about weaving values into your business…

you KNOW my brain went to, "Hey! What about our marketing specifically?"

So here we are. Caryn, a seasoned life & business coach helping coaches create freedom in their business without draining the life out of it.

Her long & rich background in family and commercial businesses gives her a leg up on knowing how to navigate entrepreneurship.

But most importantly for THIS convo, Caryn unleashes her knack for guiding people to live their values authentically…

And that’s exactly what this episode is all about.

In this episode of Content Creation Made Easy we talk about:

1. What even ARE your values?

I've gotta admit I struggle to name mine. They feel too obvious. Maybe a little bullshitty.

Caryn explains why identifying your core values feels daunting and how to move past the deer-in-headlights syndrome.

She gives insightful and practical tips to help you pinpoint what truly drives and fulfills you.

2. How can they work in your marketing?

Learning how to align your marketing approaches with your values can significantly enhance business.

And give you more energy and time back.

Caryn' actionable advice shows you how to incorporate your values into your content, so it's magnetic to those who resonate with what you stand for.

3. How can they connect you AND set you apart?

Caryn's value of ‘spaciousness,’ lets her showcase how being true to her values can set her apart from other coaches and attracts her ideal clients.

How can YOU use and adapt all of this to create content that doesn't just check a box…

But resonates deeply with your audience?

Listen & let's translate your personal values into powerful, authentic content.

B'cuz…look. This podcast is all about marketing with integrity and ease! 🌟

Go get some Caryn goodness into your life in one of these places:

https://www.linkedin.com/in/caryngillen/

https://www.instagram.com/caryngillen/

www.caryngillen.com

And download her goodie here: https://caryngillen.lpages.co/5ways/

**We'd love to hear your take-aways! Please leave a review and let us know what gems mattered the most to you today. Thank you.🧡🧡

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wonder why your "Work with Me" page isn't getting any bites?

Today we dive into this verrrryyy specific nugget on your website.

Tracie Patterson, an experienced Sales & Offer coach, not only explains why most Work With Me pages don't work…

She also offers a roadmap to turn yours into a client magnet.

Trust me, Tracie's tips will save you a lotta frustration & help you crack the code to make your 'services page' irresistible.

We dig into:

Flipping the script: Work With Me pages are essentially *sales* pages.

Which means we need to address the *sales* stigma most of us carry around.

Tracie shares her fascinating journey from feeling ashamed of her sales prowess to embracing & transforming it.

Her insights help you rework any negative sales perceptions & learn ethical practices that help you see sales as a way to genuinely help others.

Simple Clarity: Say goodbye to confusing “Work with Me” pages. Learn the necessary sections of an effective page that speaks directly to your potential clients.

Sustainability: If you've ever been on the edge (or in the throes) of burnout, you know it's vital to build a business that excites you without sucking the life out of you.

Making sales easier is part of that.

This episode is ultimately about reshaping how you think about and approach sales. And how that shows up in your marketing.

Tracie's actionable advice will help you simplify your Work With Me page & turn something daunting into a skill you can master and feel proud of.

Find Tracie Patterson at https://www.traciepatterson.com/

where she helps online business owners align offers & create a sales style that reflects who they are & the impact they want to make.

Download her guide to Your Work With Me Page: https://www.traciepatterson.com/4sections

Her podcast is Cocktails, Coffee, & Conversations.

She hosted me there & we chatted about Creating Quiet Impact: https://cocktails-coffee-conversations.captivate.fm/episode/quiet-impact

Follow Tracie on Instagram @ https://www.instagram.com/thetraciepatterson

PS: When you leave a review, it helps us grow the podcast & reach more listeners who need this information! Thank you for taking a moment to do that.

Learn more about your ad choices. Visit megaphone.fm/adchoices

I've tried LOTS of things in this online business journey of mine, but when I heard about AstroStrategic Marketing & Planning…

I LEANED IN.

Being a curious nerd, I'm fascinated by new ways to make our marketing more easy, fun, and effective.

So when I learned Sheri Moise uses astrological data to make business decisions more tactical and practical?

I needed to understand. And, of course, bring it to you.

Sheri's 25+ years' background in corporate product sales & marketing taught her that data rules the day.

So we dive into how AstroStrategic marketing & planning can help you use astrological data to…

1. Align your offers with market trends

2. Create the real-you content your audience wants

3. Notice upcoming trends before they happen

4. Tweak your approaches so you don't get stuck in tactics that aren't working anymore.

Pssst - it's not like predicting the future but about more reading shifts in the collective…

Skeptical? Yeah. Makes sense. This stuff isn't mainstream…YET>

Sheri & I had an awesome discussion about how to use her brilliance for both macro marketing planning and micro content writing…

Open to finding out how you could use astrological insights for your business?

Listen with an open heart and beginner's mind to Shari's practical tips & nuanced advice

Find Sheri Moise at:

https://sherimoise.com

https://youtube.com/@sherimoise

Insta: https://www.instagram.com/sherimoise

And check out her new quiz: sherimoise.com/quiz

Also, one last thing:

Have you left a review for Content Creation Made Easy yet?

Help us reach more great listeners like you who are curious about how to make content more easy, fun, and effective!

Thanks in advance.

~Jen

Learn more about your ad choices. Visit megaphone.fm/adchoices