Content Creation Made Easy

Let’s remember that the purpose of creating free, nurturing, engaging content is to CONNECT with your audience…

AND to lead them towards something valuable so you can earn money from your brilliance & expertise!

Monetizing your content doesn’t come easily to everyone, which is why the focus of today’s episode of Content Creation Made Easy is exploring ways to do that without feeling pushy or gross about sales.

To help us dive in, I brought on Patty Farmer, a marketing & media strategist with a wealth of experience as a speaker, podcast host, and magazine creator.

Patty is always a fountain of information & freely shares how she helps people master marketing, leverage media, and ultimately monetize their businesses.

In our conversation, we talk about how to:

✅ Confidently present your content with purpose without feeling like you’re giving it all away & exhausting yourself.

✅ Understand that monetizing your content is actually about leadership & serving, rather than pushing products or services.

✅ Develop trust and make saying “no” okay – for you and for them!

✅ Tailor your messaging to meet the varied stages of awareness your audience has.

✅ Attract the RIGHT audience by being extremely clear about the type of solution you offer.

Patty’s encouraging and ENTHUSIASTIC energy will help you enjoy the freedom of designing your business to your liking...

AND find enjoyment in content creation rather than suffering with burn out, resentment, or exhaustion.

Patty has a Marketing, Media, & Money Biz Quiz to help you discover a breakthrough when you’re sick of trying strategy after strategy but still not seeing results:

Find it at https://www.m3bizquiz.com/0 -

Get into Patty’s world in any of these places:

https://LinkedIn.com/in/pattyfarmer

https://Instagram.com/PattyFarmerCEO

https://Facebook.com/PattyFarmerCEO

Thank you, as always, for listening to Content Creation Made Easy! Thank you in advance for leaving a review if you found it helpful 🧡

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You’ve heard me say it a bajillion times: knowing yourself is crucial to successfully creating content, copy, & messaging that works FOR you + your business!

[This isn't a hobby & you're not doing it for giggles. It has to serve YOU and your audience...]

Which is why for today's episode of Content Creation Made Easy, I’ve brought in Jackie Brewster, certified Enneagram coach and experiential specialist, to shed light on how the Enneagram can guide us in this aspect of marketing our businesses.

Don’t know what the Enneagram is yet? No prob: it’s a personality typing system with 9 different types, each representing a unique way of viewing the world.

Jackie breaks down each type and talks about how our diverse perspectives, strengths, & approaches impact the way we do life – including creating content and doing marketing!.

When you understand your Enneagram type, you can uncover & harness your motivations, lean into your YOU-ness, and use your positive traits to…

⭐️ Create internal motivation to keep going, even when things are rough

⭐️ Align your content + strategies with your values so it resonates with YOU and your audience.

⭐️ Communicate effectively, build genuine connections, and bring your unique perspectives to any conversation – whether it's online or at home

Buckle up and join us on this insightful journey as Jackie unpacks the Enneagram's profound impact on both self-discovery and content creation!

You can find Jackie at her website [email protected] and soak up her goodness on Instagram at @enneagramwithjb

👋 What’s one thing from today’s episode you can take away, use, or adapt in your own life & business?

Let us know your thoughts by leaving a review - and thank you in advance 🧡

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I’m gonna be honest with you – I know AI is here and I know its power is undisputable.

And certainly it can make our life easier.

But I’ve only dipped my toe into using AI tools (especially ChatGPT) because I have concerns about it:

I don’t want it to become a crutch. And I want my content to be MINE. To sound like ME. To be in my VOICE.

Being real is a huge part of who I am and it’s a giant part of my Content Creation Made Easy brand.

But I’ve been wondering…

How much faith to put in AI?

How to use it in a way that feels GOOD to me?

I have a lot to learn about using AI tools like ChatGPT more effectively, so I invited automation engineer and email expert Cheryl Rerick about the ins & outs of using this tech to our benefit…

Without wasting time, getting lost in it, or losing ourselves!

And Cheryl DELIVERED THE GOODS!

She was incredibly generous with her insights & information, not only emphasizing how to use AI in a conversational manner,

How to use it to express our thought leadership….

But Cheryl ALSO warns against putting too much faith in prompted, dump-style responses and course writing through AI tech.

You’ll receive seriously usable tips – like “finish this episode, open ChatGPT, and get some WOWZA results - on how to use AI tools effectively, efficiently, and in integrity.

Cheryl's got a Funnel Content Planning Tool - a simple planning framework that you can use for Every.Single.Funnel. to stay out of overwhelm and overload!

https://cherylrerick.com/funnel-content-planning-tool-signup/

Find her here: https://cherylrerick.com/ and here https://www.instagram.com/cherylrerickmarketing/

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When people want to learn more about you, they often go to your socials first...

And whether that's Instagram or something else...

And whether you're using video or something else..

You need to content that's easy for you to make and easy for your audience to find you!

This is where Natasha Pierre comes in: as a content expert & video marketing coach, she helps small businesses build their brand confidently with a video marketing strategy.

BUT! If you’ve felt overwhelmed by creating or feel frustrated with video and know you're not creating anything strategically…

(Because the splatter of your ideas everywhere gets worse & worse every month)...

Today’s episode is 100000% for you!

Because we unpack 3 BIG things on how to simplify video creation using content pillars and realistic production tactics!

By the end of this episode you’ll feel

Come on – you don’t need to keep making this content stuff SO HARD or feeling so pissed off that you “have to do it”. It CAN be easier.

Find Natasha https://shinewithnatasha.com and https://www.instagram.com/shinewithnatasha

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Copywriting is often the thing that trips up small business owners & entrepreneurs when they need to start creating marketing content.

It can feel pushy, market-y, or manipulative.

Sometimes it can even feel like you’re “dumbing down” your words & writing when you “try to write in marketing language”.

The good news is copywriting

a) Can be learned

b) Does not have to be gross or pushy

c) Can convey your personality and work with your strengths!

But it feels hard and complicated, which is why I brought copywriter Rachael Weaver on today’s episode of Content Creation Made Easy!

Rachel infuses Human Design- which is simply a framework to help you understand your strengths & energy better - into her work as a copywriter…

She teaches her clients how to use their authentic personality in their writing, content, & branding through the Human Design approach!

You’ll walk away from today’s episode

If you dislike pushy marketing, then this episode is for you!

Learn more from Rachael over at Instagram https://www.instagram.com/iamrachaelweaver

You'll be privy to daily insights on how to effectively infuse your unique energy into your words!

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Video isn’t going anywhere, whether we like it or not.

The good news is that once you learn a few approaches AND you get comfortable, using video is an incredibly powerful way to connect with your audience.

Today we're talking about how to improve your videos AND your confidence…so you can leverage YouTube as part of your content approach!

Our guest Edie Clarke is a remote video producer & a YouTube Strategist who shares a TON of wisdom so you can decide if YouTube is the right road for you…

The goal is to confidently get you into the right lane that'll grow your audience & eventually convert them to customers!

Edie answers questions about,

“What can I do if I don’t feel comfortable doing videos?”

“What are the most effective ways to use YouTube?”

“Why would I choose YouTube over something like Instagram or TikTok?”

“Are there things I should or should NOT be doing on YT?”

“How can I actually GROW (and convert) my audience using YouTube?”

Edie will teach you SO much in this one episode!

Looking to meet someone who can help you 1:1, find her at edieclarke.com – she do everything from helping you create a strategy to taking it all off your hands, so all you have to do is show up as the subject matter expert you are!

**As always, thank you for listening! Will you take a moment & leave us a review? That way the podcast reaches more people & we can help them end their content creation chaos!

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Every time you get into your car, you know where you’re going – whether it’s a routine destination or an adventurous road trip!

Very rarely do we just hop in the car and wander around, driving until we decide to stop.

But this is often what we do with our content! Put it out there, not really knowing where we’ll end up…

Which means sometimes we wind up going circles or not getting where we wanted to go.

THIS is why designing your own content roadmap is a smart idea to help you get clear on:

Listen to today's episode & get what you need to create YOUR OWN content map and stop the wandering around...

posting or publishing without a purpose

and wasting your time & energy on content that's not working FOR you!

I'll break down my 5-Step Framework that’ll help you design YOUR Customized Content Roadmap –

So you can apply it in simple, easy, do-able terms!

PS: want personalized support with this stuff? Nab a Content Quick Win Power Session at https://www.jenliddy.com/power

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This is Part 2 of my interview with The Online Legal Guy, Bobby Klinck (though we're not talking much about legal stuff!)

I wanted Bobby to share his story because he's a creative, intelligent guy who's brain never turns off!

And in the middle of his business growing, growing, growing, he realized he was over capacity. He'd built a business that was successful, but it was taking everything out of him & his team.

In Part 2, we pick up in March 2020, when his business is about to explode in popularity and growth - and the subsequent results of what that meant for Bobby & his team (and his clients!)

(I'd bet this might even describe YOU! Your brain won't stop creating!)

If you ever feel like the online world is UNSUSTAINABLE, you'll enjoy this entire conversation!

Our conversation was filled with SO much wisdom woven into his stories & rebellious honesty that I cut it into 2 parts to make it easier to consume.

Listen to Part 2 to hear about how his business blew up - then how he had to wrangle it back into control...

What he's doing now that feels more "on center",

PLUS a ton about how to clear up your messaging, how to lift off the weight of what "you're supposed to do", and how to create strategic & purposeful content!

You can find Bobby today as The Online Legal Guy at www.bobbyklinck.com - where he's got tools galore to help keep you safe in your business!

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You know those people whose brains never turn off?

Who see every problem and come up with a solution? They know their strengths & can serve a LOT of different types of people?

(I'd bet this might even describe YOU! Your brain won't stop creating!)

Well - today I'm interviewing one of these people. Bobby Klinck is a colleague of mine in the online business space, and I highly respect him.

He is a lawyer-turned-entrepreneur-turned-marketer-turned- business coach -

turned back to lawyer.

I wanted to share his story & his insights with you because Bobby did what Bobby does:

1. He sees a need or a hole in the market, and then uses his brain to fill & fix it.

2. He takes action on on his ideas quickly, in the most rebellious, honest, authentic way he can.

3. He evolves and iterates and keeps going to achieve his goals.

The thing is, like me (and maybe like you), at some point constantly churning and solving and DOING becomes...

UNSUSTAINABLE.

I've watched Bobby's business from its start and have followed his journey closely because his capacity for ideas AND implementation has always been incredible...

And in late 2022, he knew he needed to switch things up, get back to center, decide what was realistic for him, and pivot to a business model he could maintain...

that makes him money AND brings him happiness.

Because our conversation was SO long (he shares SO much wisdom woven into his stories & rebellious honesty)

that I cut it into 2 parts.

Listen to Part 1 to hear how how his business came to be (from Harvard law school to fancy lawyer-y jobs to online business coach!)...

The evolution we make when we know our strengths...

And what he did that always went against the grain to bring him success.

In part 2 we dive into what made everything unsustainable & how to get back to center...

PLUS a ton about how to clear up your messaging, how to lift off the weight of what "you're supposed to do", and how to create strategic & purposeful content!

You can find Bobby today as The Online Legal Guy at www.bobbyklinck.com - where he's got tools galore to help keep you safe in your business!

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Have you heard about shifting your Instagram profile grid to something called "The 9-Grid"

What does this mean? It means that instead of constantly updating the feed posts on your IG profile, you create kind of a "home" page with 9 posts that are static.

NINE POSTS.

Then you don't post anymore. Is this as easy as it sounds?

Wellllll. If you understand how to do it STRATEGICALLY & purposefully, it can lift a LOT of stuff off your plate!

Since I'm a) not an Instagram expert and b) not a designer and c) haven't done this for myself...

I wanted to bring an expert in to walk you through this.

SO! Meet Deanna Seymour, a Digital Marketing Strategist and host of the podcast...

Wait for it:

Eff That: Breaking the Rules of Online Business! (How great is that title??)

In today's episode, Deanna gives you ev. ree. thing. you'll need to know to

a) decide is moving to a 9-grid Instagram profile right for you?

b) approach it STRATEGICALLY. This is not a "whoosh, get it done situation", my friend.

c) have all the details about what to include in yours, should you accept this mission!

Deanna was incredibly fun & full of gems that will make this feel like a

HELL YES or a Um, NO situation for you! I think by the end, you'll be able to make a decision for yourself & your business...

Listen in & learn about whether a 9-Grid Instagram Profile should be part of your content strategy!

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