Content Creation Made Easy

How do entrepreneurs & small business owners decide WHICH interesting, amazing, lucrative, and creative ideas to focus on?

Beyond the nurturing content you create regularly for your audience, what about ALL the other content you want to put out there?

The podcast to launch?

The website to update?

The course to create?

The book to write?

You get it...

On this episode of Content Creation Made Easy, you'll learn a 3-step method to help you stop overthinking and START prioritizing where to focus NEXT...

This keeps you from starting & stopping, getting frustrated with yourself for "never finishing anything", and helps you feel creatively satisfied so you can keep going!!

(THIS WORK IS NOT EASY! This episode is designed to give you a little relief from your own expectations!)

Listen and consider your where to focus YOUR time, energy, money, and creativity -

So you don't burn out on the way to achieving your most personal goals!

**Links Mentioned**

https://www.jenliddy.com/magnetic

Learn more about your ad choices. Visit megaphone.fm/adchoices

You're probably not in business to be a full-time content creator! The efforts you put forth are supposed to get you a return on investment -

whether that's time, money, effort, energy, creativity! WHATEVER!

Where is the ROI?

If you're spending a lot of time spinning your wheels making content - or you feel like you put stuff out there to check it off the list, but it doesn't feel strategic or purposeful...

THIS is the episode you want to listen to!

This episode of Content Creation Made Easy is basically a short, to-the-point training using a framework I created to help your content ALIGN with the offers you want to sell!

Listen as I unpack and give you examples to use the PAIR Framework - and even give you a checklist to make this a no-brainer as you continue on your content creation journey!

Give me 17 minutes, and you'll walk away with 4 simple things to make your content do more of the heavy lifting in your marketing...

So you can leverage your words and turn them into money for your business!

**Links Mentioned**

https://www.jenliddy.com/pair

https://www.jenliddy.com/magnetic

Learn more about your ad choices. Visit megaphone.fm/adchoices

Content and Offers go hand in hand:

the reason we create content is not just for shits & giggles!

It's to connect with our audience & eventually covert them to customers and clients...

SO WE CAN HELP THEM and/or provide them an experience!

Which is why it's important to align our offers with our:

(I always bring it back to content, don't I?)!

In this episode of Content Creation Made Easy, I share the inside scoop behind WHY I closed my membership...

and how it affects my business going forward!

Listen in & to help align your offers with you, your business, and your content!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Whew! Ok. Your audience has come to know, like, & trust you.

Now what? Ohhhh. Have we got a treat for YOU today!

What normally happens is we often jump to “BUY OUR STUFF” – because, let’s be honest: conversions are why we’re in business.

But there’s actually some other great stuff that helps the audience move there with more ease –

to feel good for both you AND them!

Try. Buy. Repeat & Refer.

We need to continue creating content that moooooves our audience along the customer journey…

AND do it with the Humanistic Marketing philosophy we love!

How? OMG. Today you’re getting SO MANY GEMS!

Listen in! I’m talking with Phyllis Nichols, who’s my podcast producer AND an idea machine.

Phyllis shares her insights, specifics, options, and tactics to try with your OWN content…

Click play & understand how to create safe, easy content that helps our audience go BEYOND the know, like, & trust factor - because your people are looking for the next steps!

Promise. Pinky swear! Let’s go!

Find Phyllis and ALL her great ideas at www.soundadvicestrategies.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

When you create content, a LOT’s going on.

Cohesive messaging that’s relevant & on brand for you.

Copy that grabs your audience by the collar & makes ‘em take note.

Planning & repurposing.

Writing & recording.

Tactics, strategies, scheduling,

OH MY GOD NO WONDER YOU’RE EXHAUSTED.

This is why having someone on your team to support you is VITAL.

Today I’m speaking with Tyreen Taylor of Wise Walk Virtual Solutions.

We break down how to realistically think about getting a virtual assistant to help you with your content creation EVEN IF…

You might think you can’t afford it

You don’t know HOW to hire someone good

You have no idea what you’d hand off

You prefer to be in control of your stuff (No, I’m NOT calling you a control freak!)

Listen to Tyreen’s expertise & learn how hiring a virtual assistant, even a few hours a week, can make an incredible impact in your content creation bottom line.

Let’s go!

Learn more about your ad choices. Visit megaphone.fm/adchoices

The planning part of content creation is a place a LOT of people get stuck.

But if you think strategically, and use some time-saving tactics, it gets a TON easier!

Let’s continue to the last 2 parts of the simple 5-step system I use myself and teach to all my clients!

So, today I unpack the actual PLANNING, scheduling, & creation problems & how to approach this for yourself…

PLUS: REPURPOSING!!

We’re talking about how to make this system work for you, your brain, your style, your schedule…

And wring sooooo much more out of your content!

This is all about getting your nurturing content to do more FOR you!

‘Cuz it’s supposed to lead to conversions.

Listen in and make these small shifts!

Learn more about your ad choices. Visit megaphone.fm/adchoices

When putting nurture content out there, do you sometimes:

Do it just to get it crossed off the list?

Feel unsure whether you have a strategy – and if so, is it working?

Get energetically & mentally depleted by this work?

ALL THAT is normal. AND it’s not helping you!

So, today I unpack the first 3 steps in creating more strategic content.

Meaning: create nurturing content THAT DOES THE HEAVY LIFTING FOR YOU!

So- no more spaghetti, linguini, and rigatoni thrown against the wall.

No more shrugging and saying, "Well. I got it out there."

Instead, learn how to get your your nurturing content to do more FOR you!

‘Cuz it’s supposed to lead to conversions. Sales. Clients. Customers.

Is your content doing that? Listen in & make these small shifts!

Resources discussed today: https://www.jenliddy.com/batch

Learn more about your ad choices. Visit megaphone.fm/adchoices

Why, on a podcast about content marketing, would we be talking NETWORKING?

‘Cuz ev.ree.thing converges!

Think about how your message & brand personality shows up online. That’s easy to imagine, right?

But anytime you go ANYWHERE and you meet people…formally or informally -

You are networking. Connecting. Building relationships - and if you're not clear in your content & messing..

EYES will glaze.

Opportunities will be missed.

And as my guest today - networking expert & coach Siobhán Fitzpatrick says,

“It’s not who you know. It's not who knows you. It's who knows what you know!”

That’s why today we’re diving into bringin’ your content offline & into the WILD of real life!

Siobhán shares with us:

WHY networking at all. Because…really? Do we have to?

HOW your messaging & personal brands matter to people who want to work with those they LIKE & TRUST.

WHAT to do about all this stuff if you’re an introvert & easily exhausted by networking.

How to do all this in a way that WORKS FOR YOU!

(You know that’s my 100% jam! We’ve GOT TO make it work for us!)

So - listen in.

(Plus, Siobhán has the loveliest Irish accent. You'll love her soothing voice. Her approach to connecting, relationship-building, and networking is so lovely and refreshing!)

Try out Siobhán’s global networking group for free (I’ll be there!) at https://thenetworkinghub.ie/

Find her on LinkedIn: https://www.linkedin.com/in/siobhanfitzpatrick/

And IG: https://www.instagram.com/_thenetworkinghub/

Learn more about your ad choices. Visit megaphone.fm/adchoices

You know your people are struggling with a problem, but they won’t engage with you in any of the content you create about it.

They don’t comment. They don’t share. They don’t DM.

On this episode of Content Creation Made Easy, we're unpacking WHY this happens & what to do about it.

You'll learn the top 3 reasons this continues to be a struggle and how to get out of the endless "I'm creating but all I get are tumbleweeds & crickets!".

We talk about:

1. The one mistake that's making you feel too frustrated & burned out

2. A simple invitation that some of your audience may be looking for

3. How your expertise & training might be getting in the way of your audience connecting with you!

Learn strategic & simple tweaks to make that get you thinking about your approach and will help you STOP wasting time and START connecting with your audience.

Because THAT is the entire reason we DO content: so we can connect with the people we want to serve - so we can EVENTUALLY convert them to customers & clients!

Listen in & share with your colleagues & friends struggling to get THEIR audiences to connect, engage - and who are tired of feeling like this is just all not worth it!

Want daily tips & tools? Follow on Instagram at https://www.instagram.com/jenliddycoach or TikTok at https://www.tiktok.com/@contentmadeeasy

Learn more about your ad choices. Visit megaphone.fm/adchoices

You want to do a podcast, but you think...

"There are SO MANY podcasts already out there! Who wants to hear what I have to say?"

or...

"It seems pretty time consuming. How do I do it anyway?"

"Should I BOTHER?"

So, I’ve invited Rosemarie Callender, podcast launch & systems strategist, to chat with me today to unpack alllllll the questions:

Especially - drum roll please – the biggie:

"Why does the world need my podcast!?"

Rosemarie & I talk everything from tech to mindset to help you jump over the hurdles with ease & get your podcast OUT THERE!

She helps purpose-led female coaches move a podcast off of their vision board and get launched within six weeks.

We dive into her 4P framework that’ll help amplify YOUR voice!

Learn how to make your podcast STAND OUT -even if you think the market is saturated, that no one needs to hear what you have to say, and that it’s gonna be a waste of your time!

Learn more about your ad choices. Visit megaphone.fm/adchoices