Ugggg don't make me do those ideal client exercises everrrrr again!

You already know your ICA, have a fictional character representing your people, and DO NOT EVER WANT TO LOOK BACK at that freakin’ thing again.

Welp. We’ve got some unsexy news for you:

There are MYTHS around the whole Ideal Client Avatar, Niche, Target Market – whatever you want to call it –

And we need to talk about it.

In fact – NOT talking about is keeping you in absolute marketing HELL.

Here’s the thing: your audience, your ideal client, and your perfect buyers – they aren’t the same person.

There’s so much nuance to understand around the people you speak to in your audience, those you want to work with, and those that BUY.

Also – we’ve gone through a global trauma and your audience is DIFFERENT!!

They are changed people. They are savvier, smarter, and also much much much more exhausted.

And frankly – so are you, whether you know it or not.

Today Jen & Marketing Expert Claudia Schalkx unpack the Ideal Client Myths keeping you from connecting with your audience…

And examine realistic, no BS nuances that WILL change:

Resources discussed today: https://www.jenliddy.com/toolbox

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Let’s talk about how to speak to your audience so they will LISTEN..,

We start by understanding what they want & need at deep-dive, scuba gear level - and then convey it with clarity.

Our job is to share examples, stories, & words that speak directly to what your audience NEEDS & WANTS to hear…

Sure, sure, Ok ok. But how do we do that?

In this episode of Content Creation Made Easy, you'll learn:

What Jen unpacks today in Content Creation Made Easy helps you attract the right people -, repel the wrong ones, and make marketing work a HELLUVA lot easier.

You also get access to a priceless tool that Jen uses with all of her clients:

Don’t miss out on the vitality you'll infuse int your marketing when you understand their thinking - it helps you increase marketing EASE, reduce confusion, and stop overdoing it!

And it helps them feel seen, supported, and understood in your content - so they connect and can eventually convert!

DOWNLOAD THE “GET INTO YOUR AUDIENCE’S MIND” GUIDE at www.jenliddy.com/interview

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“IS ANYONE EVEN LISTENING TO ME?!”

When we start our businesses – and even when we’re seasoned veterans – this is a questions everyone has asked themselves at some point in their marketing efforts!

In a candid conversation on Content Creation Made Easy, life coach Allie Hill & I explore what to do when you’re wondering,

“Am I talking to the right people? Are THESE my people? Who’s listening? Where are the RIGHT people??”

Allie allowed me to interview her about the honest pain and ultimate positive results on her journey to find her Exact-Right Audience…

We discuss how:

she honed a strategy to connect to people with her content - even when she doubted herself.

HINT: get laser-focused on your WHO!

Listen as we unpack the 3 things that helped Allie get to ‘waiting list’ status!

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Coupla things you need to know about using email as part of your marketing plan...

(Whether you like email personally or not):

It might be hard to believe, given the huge push of short-form video video video, but emails still a VITAL part of building a relationship with your audience.

How’s your email approach working? How’s the relationship you have with your email community?

In case you needed an email expert in your life, Jen’s got your back and is bringing you one today!

Tarzan Kay - a done-for-you copywriter turned email expert, specializing in writing emails that are fun to read, and more addictive than Netflix.

Her online courses teach how to write story-based copy and make consistent sales from a small email list, without using fear or FOMO.

Her company’s mission is to make high-integrity marketing the new status quo for online business.

Through Tarzan & Jen’s conversation today, you’ll find out:

Tarzan also shares some startling data points about what your audience WANTS!

Listen in and discover how to do email BETTER - without making it HARDER!

Interesting to note: In a previous life, Tarzan was a music major and once did a 3-year stint in law school, in French! When not writing emails, you’ll find her taking mid-day dunks in the ice bath or playing Billy Joel’s greatest hits on the piano.

Tarzan and her family live in Ontario, Canada.

You can access the Email trainings, workshops, and programs we discuss at tarzankay.com

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Whether you have zero ideas or you’re an endless fountain of them, you’ll benefit from listening to today’s episode.

Today Jen unpacks 2 different type of idea generators - those who have ALL the ideas and those who have NONE of the ideas…

No matter which you are, you’ll learn how to capture & use your ideas more easily & effectively…

You’ll ALSO understand how to take those ideas & make 'em go further for you in your marketing - no matter which platforms you prefer to use.

Listen in to understand how to 4x - 10x your ideas…

So you can create less ~ (Bye bye, content churn)

And connect with your audience MORE>

So they can eventually convert to clients & customers.

Get out of the idea swirl or empty page panic with support & realistic steps we make work FOR YOU!

Grab your spot in the Content Creator's Studio:

**Right now you can access a year of weekly support for only $444 - go to https://www.jenliddy.com/studio to access it!

As always- share your wins, your questions, topics you want to hear by emailing Jen directly at [email protected]! get your ideas out in the world -

www.jenliddy.com/studio

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Even though Jen is always searching for the Easy Button, she’s not always very good at finding it.

(Are you?) If you'd like to create more ease with your content marketing...today's episode is up your alley.

Since we NEED to create content & 'do' marketing...

we've got to make it as simple & uncomplicated as possible to keep going!

That's why in this week’s episode of Content Creation Made Easy, Jen explores

WHY it’s so hard to find - much less HIT the Easy Button…

HOW to think about your content & marketing in muuuuuch simpler ways -

WAYS to end the over-doing habit…

to not only benefit you, but also help your audience, save you time, & make you more money…

Jen offers a LOT of specific ways to create more EASE in your content life in this episode because...

FRANKLY...you weren’t put on this earth to be a content creation MACHINE.

You didn’t start your business to spend all your time creating content.

To get the weekly, realistic, sustainable support & guidance to help you make your content better, easier to create, and more connective to your audience, then it's time to grab your spot in the Content Creator's Studio:

**Right now you can access a year of weekly support for only $444 - go to https://www.jenliddy.com/studio & grab your spot.

As always- share your wins, your questions, topics you want to hear by emailing Jen directly at [email protected]!

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Sheryl is filled with TONS of content ideas, but they ‘hover in her brain” - then, another thought floods in & then another…

EVERYTHING seems important to write about - so before she can take action on the idea she’s already had, it winds up sitting in her brain, replaced by the idea that comes after it!

This creates overwhelm & panic - knowing she’s NOT doing anything with the ideas is frustrating because ultimately, Sheryl isn’t serving her audience.

In today’s Content Creation Made Easy Podcast, Jen live coaches Sheryl to help her figure out how to stop overthinking & start taking action!

We uncover some old, hidden worries about “how to do it right” that have been holding her back..

We discuss personalized strategies to help Sheryl find her voice, be more conversational, and stop over-editing it all!

We also created a system to help her identify which ideas are most important, so she can step out of indecision…

But most importantly, Sheryl learns how to quadruple - or even 10x - her content ideas to keep her - and her audience - out of frustration, confusion, & overwhelm.

If you feel like you need to stop wasting time with your content creation - or need help with the overthinking that’s keeping YOU from taking action -

Listen in!

Because content creation shouldn’t require so much of you - and no one needs ONE MORE SINGLE DECISION to make!

Learn how to make content work for how YOUR BRAIN WORKS….

And to keep it fresh, organized, and easy so you and your audience never gets bored.

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There are things I don’t like doing in my own content: creating REELS and pitching myself to the media.

The dislike comes from pure fear - so I put myself through two experiments:

In today’s Content Creation Made Easy podcast, I walk you through the discomfort I experience in learning how to make short form content & being in the media work for me…

PLUS talk about the positive outcomes/wins that I tracked - to see if it was worth it…

AND some encouragement for you to give something uncomfortable a try - but only in a way that feels right to you!

There’s so much fear around content creation, pitching, putting yourself out, there, sharing your expertise, and telling your stories.

Today’s podcast is all about sharing what’s working, what I’m afraid of, and how I’m making it work for me & my business!

I hope you can find some lessons to help you take action & grow your business with content that helps your audience CONNECT & covert to customers!

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Building an audience can take a looooong time, which is why you want to consider adding using other people’s platforms (OPP) to your marketing strategy!

Remember - you’re an expert with a unique perspective - even if you can’t see it for yourself.

That’s why today Jen interviews pitching strategist & expert Adela Hussain!

Adela’s expertise & laser-sharp thinking will have your brain firing all the ideas of ways you can use what you’re already doing to pitch to the press - and beyond!

Listen in to learn how to know what to pitch,

ways to see the stories you find so “normal” & “boring” are actually what make you special…

and how your expertise is VITAL in helping journalists, content creators, & thought leaders do their jobs better!

Adela takes us through the basics, then shares some of her favorite pitching & story-creating hacks…

And she also goes deep into some mistakes we can avoid and myths about pitching!

Using someone else’s audience & platforms is an incredibly powerful & efficient way to build your audience and get your thoughts & content out into the world.

Find Adela @ startupsandco on Instagram and www.pitchtopress.com

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What would make someone abandon a launch content marketing formula everyone knows “works”?

If content, marketing, launching, funnels, & sales have you wondering about “Is this IT? Is this the way it HAS to be?”

Today’s episode is gonna soothe your soul!

Because - NO. It’s not the way it HAS to be.

In Episode 164, Patty Lennon, intuitive coach, & Jen take a stroll down an honest, unpaved path talking about all things Imperfect Launching.

Why Patty stepped off the “perfect” funnel path, following her intuition & divine guidance to launch a new program - with a plan coming from her gut instead of her head, data, or known-experience.

How to navigate an untested & imperfect launch, with zero testimonials to help sell it either…

Listen for:

By industry standards, Patty made some BOLD decisions.

Listen to our convo & find the courage to do it YOUR way!

Join Patty’s 4 Steps to Connect to Your Spirit Team:

Access her Intuitive Immersion Course

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