Content Creation Made Easy

Are you exhausted trying to keep up a MORE! MORE! MORE! content pace?

A lot of what we're told about marketing is unrealistic & unsustainable!

If you're suffocating under the pressure to keep up, then you can’t nurture your audience.

And frankly, your audience can’t absorb everything you have to teach at one time.

Soooo, if you’re a self-described “overthinker” with a LOT to share with your audience…

But you're losing bandwidth & energy - wondering if this is all worth it...

How can you get out of that swirl?

Listen to today's podcast as I break down the Rule of One - and you, my friend, are THE ONE...

Your audience is important, but YOU’re even MORE important! 'Cuz without you, there's NO content!

Consider the 4 simple questions I pose inside today's episode & stop getting lost inside the "doing content"!

Another way to reduce your content overload and protect The One is to join the free training Step Off the Content Dreadmill - a simple system to help you easily & realistically plan & repurpose content!

Grab your spot at https://www.jenliddy.com/content

10/6 @ 12pm EST - and yes, there will be a replay!

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Ever feel like you create something absolutely PERFECT to publish…

Then “Whoosh!” It’s gone?

Your Instagram story disappears after 24 hours…

Your TikToks get lost inside the internet…

Your emails never see the light of day once they're opened?

Imagine if your content could stick around longer, be found by people easily, and attract people, no matter what’s happening with the algorithm gods?

Ahhhh, sounds good! That’s why today on Content Creation Made Easy, we’re talking about getting more bang for your content efforts with “sticky content”.

Blogging expert Kelly Clark shares with us today the insights & secrets behind her successful blog.

You’ll learn:

Beyond "How to write effective blogs", think: REPURPOSING, Baby!

Listen in & enjoy how a throw away comment about a ‘Hot Girl Walk’ can help make blogging much, much more fun!

Listen to Episode 183 of the Content Creation Made Easy Podcast and get MORE THAN INSPIRED to help your blog do the HEAVY lifting for you!

Check out Kelly Clark and her blog www.the10principles.com or on Instagram @the10principles

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This content stuff is freakin’ hard for a LOT of peeps out there -

“I can’t do what you do!”

“I’m not organized.”

“I’m a terrible writer/hate my voice/dislike video.”

It’s easy to feel this way because there’s a LOT of information floating around out there…

Sometimes it’s conflicting, or you don’t know who or what the hell to trust…

We start to fall into this belief of, “I can’t do this.”

Or, “I’m no content creator. I can’t keep up. I don’t know what I’m doing.”

Today we explore how these thoughts/beliefs are at the heart of our struggle with creating content…

And what to do about that!

Let’s unpack how to start shifting into believing that it’s 100% possible that this all CAN BE easier!

SO THAT you do not have to spend HOURS worrying about it anymore.

Listen in to learn how you already ARE a creator, with expertise, insights, and a distinct POV –

Because when you realize you ARE a creator – even if you’re “disorganized”, overwhelmed, or hate the way you look on video…

Creating content gets a thousand percent easier AND you start achieving those business goals you’ve been reaching for FOREVER!

Resources mentioned in the episode:

The Content Creator’s Studio: https://www.jenliddy.com/studio

King Gimp: http://www.kinggimp.com/kinggimp.html

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It's inevitable: you WILL feel overdone with creating your content -

no matter how many people you have on your team or how easy it is for you to create!

This summer, my team realized we needed OXYGEN! So we intentionally decided to take halt creating new content: No social media, podcasting, blogging, or email.

Today I'm pulling back the curtain on WHY this churn & burn happens to us, what to do about it - realistically - and how to trust yourself that you WILL get back on track...

feeling better & more energized about what you're putting out there!

Listen to this episode if you're thinking:

I promise - trust yourself to know WHEN to take a break and HOW to take it so it's most useful for you!

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Since there’s no one right way to “do marketing” and no one right formula for creating good content that your particular audience craves,

Creating good content for your marketing can feel slippery because nothing stays still & it’s all constantly evolving.

However, one thing that doesn’t change in the marketing world is that people buy from people they know, like & trust…

Which makes your goal with content marketing to connect with your audience – so they’ll come to know, like, & trust you.

But how DO we connect with our audience?

What DO we say? How DO we do it?

This week Jen breaks down a mistake she noticed in her own life that translates so simply & clearly to her marketing + content life:

Being TRANSACTIONAL in her content vs. RELATIONAL!

How do we develop relationships with our audience so they can come to know us, like & trust us, - and eventually buy from us or work with us?

THIS is what Jen upacks today for you - ways to develop a relationship that nurtures your audience, serving you AND THEM more effectively!

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Whatever kind of content you're creating….

Whatever networking, pitching, marketing, speaking you're doing....

None of it will work if you have a murky, fuzzed up brand messaging…

Anything that’s unclear, takes too long to say or has people walking away from you going, “WHAT does she do?!”

THAT is a foundational problem holding back your success!

THIS is why you’re gonna be so excited after today’s podcast, when Jen speaks with Dr. Michelle Mazur.

Michelle works with brilliant business owners who love to shake things up but have trouble talking about it.

If you’re an expert who has trouble getting “what you do” clearly & easily - out of your mouth or your fingers –

LISTEN IN!

Michelle shares with us the tools she uses to help people craft a powerful, captivating message.

One that makes people stop yawning & take notice of you! You’ll walk away knowing where to start to create your OWN 3-word rebellion –

And start playing with a message your audience will nod along with – instead of nodding OFF to!

Find more about Dr. Michelle Mazur at https://drmichellemazur.com/ or www.threewordrebellion.com

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When Jen looked at her business hard in 2020, she saw a white woman talking primarily to white people.

Creating an anti-racist, inclusive, diverse community was a priority for Jen – but if you looked at her business, you’d NEVER have known that.

In 2021, Jen joined a 6-month coaching program on anti-racist leadership to examine her biases learn how to create more inclusive, diverse community.

What she learned was:

• inclusivity is a HUGE topic ranging BEYOND race & skin color –

• she wasn’t the only white woman afraid to say the wrong thing in her marketing & being cancelled

• doing this work made her question what’s “professional” and “authentic” anyway!

Creating more INCLUSIVE content in our marketing is a way to serve more people – obviously. But how do we do it WELL?

Today, Jen interviews anti-racist leadership coach Alyssa Hall about how we can begin thinking about inclusivity, diversity, authenticity, and professionalism in new ways…

In the conversation there are so many great examples, realistic ways to approach this in your own content marketing, and mind-shifts that will make you feel empowered rather than like “I’m doing it wrong” –

Which – honestly – is how Jen felt most of the time until she joined Alyssa’s program!

The work Jen did with Alyssa was personally life-changing, and we hope that this episode helps you uncover ways to be inclusive in your content marketing and beyond.

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Do you ever feel frustrated or unclear about WHO you’re talking to in your content?

Is this group too narrow? That group too broad?

This audience too specific? That one too general?

Sometimes you wonder, “Does the audience I’m dreaming of even EXIST and do they care about what I have to say?!”

The struggle is SO REAL when you’re trying to find that Exact Right Audience member - and it trips people up!

That’s exactly why Jen invited Content Creator’s Studio client Sherry Harrod onto the Content Creation Made Easy podcast today –

Sherry has a passion, vision, and expertise - and she started a podcast to help share it with the world.

When she couldn’t decide exactly which audience to focus on, producing her podcast felt…

Disorganized…overwhelming…unfocused.

She knew she wanted to go deeper & get clearer with her content –

AND she also wants to start & grow a membership around her expertise--

(she’s a gardener!)…

But without the right audience, she couldn’t seed future plans so she could start to GROW it…

Haha, forgive the pun!

Listen in to this coaching conversation where Jen helps Sherry get clarity on her audience - and this allows Sherry to know exactly what her next steps are!!

Whew! Such RELIEF!

Become a member of the Content Creator’s Studio and get the support, feedback, accountability, and clarity to help you make your content marketing do more FOR you!

Get Inside Your Audience's Mind Guide https://www.jenliddy.com/interview

Become a member https://www.jenliddy.com/studio

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You’ve got a marketing strategy, right?

Maybe you’re going to do a FB ad campaign, write 2 blogs/week, and try & get 10 new clients into your program by next quarter.

Sounds like a strategy, yes?

No.

Part of why marketing remains difficult is that people confuse marketing strategy with marketing tactics with marketing plans.

They are NOT the same, and when we don’t understand the nuances, it hurts our efforts- no matter how much WORK we’re putting in!

If you’ve felt exhausted by your marketing and it’s not working, it may be that you don’t have a strategy that’s aligned, tactics that work, or a plan that makes sense!

Jen & her business bestie – marketing expert Claudia Schalkx – break down all the nuances of this topic in this episode of Content Creation Made Easy.

You’ll get tons of examples to help you walk away understanding whether you need to focus on strategy, tactics, or plan –

And create more ease in your marketing!

www.jenliddy.com/toolbox

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