Content Creation Made Easy

You’d never create a piece of content only to bury it in the sand on purpose.

You created it to GET MORE VISIBLE. Establish your expertise & authority. To help your audience!

If no one can find it, writing it was a waste of your time.

This is why being search-able is VITAL, and why being FOUND is an important part of your content strategy.

Whether you’re blogging, podcasting, using YouTube, Pinterest, or any social platform –

If you’re not searchable, no one can find you.

This is a pretty straightforward part of your content strategy:

You optimize your search-ability so your Exact-Right Audience can find you with ease!

But (f you're anything like me), SEO feels…Blech. Gah. Ugggg.

It's "too technical." It feels…hard. Complicated.

You might think, “Bah Humbug. I'm already so far behind with this, so screw it. I can’t catch up. I’ll just keep ignoring it.”

Heh heh - That’s how I felt before interviewing the wonderful Meg Casebolt!

Meg’s the founder of Love At First Search, an agency that has ONE SINGULAR FOCUS:

Helping online businesses GET FOUND in search results (like Google, YouTube & iTunes) & turn those new peeps into leads, subscribers and sales.

Now, this podcast is called Content Creation Made EASY – so of course there was zero chance I was gonna bring you an SEO expert who made it complicated!

Meg is not only a freakin’ delight to listen to, she turns Scary SEO into SIMPLE SEO…

Listen in for realistic, do-able, worthwhile ways you can make SEO part of your content strategy, without feeling like you have a rock on your chest!!

Grab Meg’s free Starter Guide to SEO - loveatfirstsearch.com/seo-starter-kit

Listen to her podcast, The Social Slowdown

And find her at loveatfirstsearch.com

**Thank you, as always, for listening! Please leave us a review to let us know what you liked & to help other business owners & experts like you find this podcast!

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You don’t want to sound like anyone else.

You know you’re supposed to “use your voice” and put your unique spin on your ideas…

BUT what does that mean?

And HOW do you do it!

We’ve got you covered.

On this episode of Content Creation Made Easy, we break down how to write with YOUR VOICE!

Thanks to Justin Blackman, a brand voice expert, you’re gonna learn:

What “voice” really is –

Why using incredibly simple “rules” gives you freedom to be YOU.

How to sound like yourself – and watch your engagement rise and your emails get OPENED.

Justin & I also discuss how AI tools like ChatGPT can help you, as well as its limitations.

Pssst: Do not be afraid of using AI.

This episode is all about how to find & reveal your voice AND make it easier to create content & copy.

Justin goes into how that might look for you!

One more thing: go check out his website – it’ll inspire you, give you a chuckle, and encourage you to use your voice:

https://prettyflycopy.com/

**We’d so appreciate you giving a review on your favorite pod platform! Your reviews are SO much more important than you realize… So thanks for doing that!

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Suuure - quizzes are fun and light and airy...

They are fan-freakin'-tabulous at attracting new leads, and they can even help you segment your audience to serve them better.

But here's something I bet you don't know (because I didn't until I created a quiz from the inside of my business. and HO LEE CRAP...)

Creating a quiz as part of your content strategy is like a VITAMIN for your business!

When you craft a well-designed, reverse-engineered quiz, you will FER SHER attract an audience that's much more aligned for you..

BUT ALSO...You will learn soooo much that will serve your business in deep & long-lasting ways.

Today, listen as Linda Sidhu, my favorite quiz expert, unpacks for us with GREAT generosity how to:

Beyond that - Linda & I discuss how creating a quiz makes you CLARIFY your business and your offers in an incredibly useful way so you can have more impact and longevity in your work.

NOT ONLY ALL THAT -

Linda shares the 3 mistakes she sees quiz creators make - and she breaks down WITH DETAILS how to avoid them!!

There is sooooo much goodness inside this deep dive into how to create & use quizzes...

It's SO much more than "just a great lead magnet" - which it is ;)

Get into Linda's world with her Nail Your Quiz Idea here - https://www.lindasidhu.com/

And join her active & helpful Facebook group here: https://www.facebook.com/groups/813848232379718

**If you've found this podcast conversation helpful please leave a review on your podcast app of choice!

It's your referrals and social sharing that truly helps us reach many more people - and save them from overly complicated content strategies!!

THANK YOU!

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If you're a creating any kind of content, you are lookin' at a screen!

Doesn't matter if you're planning, editing, writing, recording, podcasting, interviewing...

Your eyes are doing a LOT of work!

No matter our age, our eyes are under great strain - which affects our ability to be clear & creative in our brain, AND it affects our energy to actually create...

So when I met today's guest, I knew I HAD TO have her on the Content Creation Made Easy podcast to help us all save our eyesight and get some immediate relief!

Meet Orit Kruglanski, a Vision Educator, who went from wearing glasses every day for 30 years to being able to completely let go of needing them!

In this conversation, Orit explains her approach to natural eyesight improvement and revealed ...

Orit blew my mind throughout this entire conversation, and the strategies she shared were so incredibly thought-provoking and generous...

Listen in to save your eyes - now & in the future!

Are you curious about what Orit does? PLEASE look her up (heh heh - see what I did there?) at:

https://oritojos.com/eng/

It's fascinating to talk about this subject, and I'd love to hear your thoughts or questions! Email me at [email protected]

One last thing: Thank you for leaving a review.

My goal is to serve hundreds of creators this year by way of Content Creation Made Easy! Your sharing it means a lot to me!

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When you make it to TWO HUNDRED of anything, you celebrate that!

And today is the 200th episode of the Content Creation Made Easy podcast!

How do you get to 200 podcast episodes? You have to figure out how to take the pressure off so you don't burn out.

That's why today's podcast is filled with 4 "lessons" to help you:

Because if you go down in flames & burn out in your content creation you will not be

1. Serving your audience at all with great marketing content

OR

2. Making money from converting that audience into customers, clients, and students!

Listen in for realistic ways to TAKE THE PRESSURE OFF your content creation life!

We'd be so grateful if you could share this episode and leave us a review - we want to serve MORE listeners like you, and we need your help to do it!

Thanks in advance!

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Ever tried hiring someone to deal with your content before?

If it’s been a nightmare…or a series of frustrating, ineffective collaborations…

Or you just have NO idea how to actually (tactically – like, for realsies) find & hire your Perfect-Match VA...

so you can get some FREAKIN’ help with that Content Machine…

You’ve GOT TO check out today’s episode!

I'm introducing you to the great Jen Lehner, a digital strategist and all around information genius!

She created a program called FrontRow CEO that teaches people how to

FIND, HIRE, & KEEP a virtual assistant in ways that are…

Affordable.

Time-saving.

Effective.

BOOM!

Why should you listen? 'Cuz trying to keep up with your content on your own is depleting and will eventually wear you out!

I’ve been through Jen’s program – so I was completely expecting her genius to shine through, but WHEW!!

The nuggets she shares on today’s episode of Content Creation Made Easy will give you soooo many tools to help you get some HELP with managing your content…

Like – RIGHT NOW!

Enjoy tons of gems in Jen’s free content at https://www.jenlehner.com – Her YouTube channel is chock-full of goodness.

AND get your butt into her free 3-day training called 3 Secrets to Scaling your Business & Building Your Dream Team!” by clicking the link below

https://jenliddy--jenlehnermedia.thrivecart.com/frceo-feb-2023/629f94be0f38d/

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Today, we’re talking tactics!

You’ve already learned about 2 big mistakes that are easy to fix in a Welcome Series (Ep 196)

And ways to strategically, purposefully plan a Welcome Series so your newly-found audience stays with you! (Ep 197).

Today? What the heck should GO IN your email Welcome Series?!

Let’s dive in! Listen and learn:

What a simple, direct 5-email Welcome Series looks like

Other options you can include to make yours YOURS!

One secret sauce strategy to stop starting from scratch!

And DRUM ROLLLLLL –

Let’s talk CTAs. How do you approach them and what do they sound like?

I’m breaking it ALL down here in episode 198 of the Content Creation Made Easy Podcast!

Do we know each other on the socials yet? Follow me on IG https://www.instagram.com/jenliddycoach or TikTok @contentmadeeasy

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You’ve gone through all the effort & trouble to create a product, downloadable, lead magnet – whatever that will help you grow your email list!

Your next job is to make sure people stay with you through your email Welcome Series, so you don’t lose them along the way!

Today we cover:

• The difference between a Welcome Series and a Nurture Sequence

• Strategically designing a Welcome Series that leads people where you want them to go, on purpose.

• 5 things to keep in mind as you’re planning your Welcome Series out

Whether you already have an email Welcome Series in place, or you need to create one, this podcast episode will help you think about how to do it

Intentionally

Simply

Effectively –

So you don’t waste your time, effort, or money! (Especially if you’re getting leads using FB ads)

**This is the 2nd episode in a 3-part series on writing your email Welcome Series!

Ep 196 ~ Learn 2 simple ways to avoid the most prevalent mistakes out there when it comes to your Welcome Series.

Ep 198 ~ Understand the tactical, step-by-step approach to getting your Welcome Series crossed off the list!

Know someone pulling their hair out (or avoiding) writing their Welcome Series? Please share & also…

Thank you for leaving a review of Content Creation Made Easy! It helps so much in reaching other online business owners who want to do minimal content with more impact...

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Welcome Series (or a Welcome Sequence) set of emails are an important content asset in your business – because when someone is new to your email list, nurturing them is a priority!

Whether this person comes into your world from a free or paid option, they require more from you than simply the deliverable they were promised.

I’m seeing some tactical mistakes in the world of email Welcome Series – so I thought I’d do a few Welcome Series episodes to help you to learn how to

(Don’t have a welcome sequence? You need one! Listen in for ideas and how to avoid bad habits in the first place!)

If you’ve gone through the trouble to create a product, downloadable, lead magnet – whatever – let’s make sure that you’re not losing people with your welcome series!

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How can you create content that SERVES your 2023 Business? And why do we need to even think about this?

Well...It’s undeniable: the world is a different place. It’s moving faster & expectations keep shifting & increasing.

Also: YOU are different. Your needs & your capacity have shifted. This is a good thing!

So how can we harness what’s special, different, and interesting about YOU so you can DO LESS…

While creating better, more effective content — efficiently — to serve a modern audience?

That’s what we unpack in Episode 195 of the Content Creation Made Easy Podcast!

Today Jen dives into 2 simple areas for focus (USING BABY STEPS!!) that will impact your content, copy, & messaging!

This quick episode will get you thinking strategically about how you show up so you can see more results for your work.

The goal? To leverage your words & ideas into content that attracts the right audience so you can make money (and get a return on your time & energy) in your business!

Want to harness your ideas, nail down your voice, outline YOUR content strategy, message, or creation system? Grab your personalized Voxer Day below!

https://www.jenliddy.com/voxer

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