Content Creation Made Easy

In Part 2 of this 3-part Simple Storytelling Strategies miniseries, we unpack how to craft relatable stories that build trust with your audience…

in a way that feels safe for you – without creating a vulnerability hangover or fuzzy boundaries!

I created this miniseries because it’s crucial to connect with your audience and stand out in a highly AI-generated world.

Stories are a fantastic way to do this. AND…this shift toward relatability in online marketing means your audience is always looking for more authentic & vulnerable content.

That’s why we’re tackling how to tell stories without giving away too much information or feeling vulnerable in the name of authenticity!

You'll hear tons of examples & guidance that’ll help you become a great, authentic storyteller without stepping on your own boundaries and privacy.

Listen in for tips on…

1. Practical Storytelling Strategies: No more struggling with finding story ideas or topics! Learn to tap into your experiences & watch storytelling become a highly-accessible tool in your marketing arsenal.

2. Personal Rule Setting & Navigation: Define your own edges when sharing personal stories. There’s a fine line between being relatable and crossing into uncomfortable territory!

3. The Power of Process: It’s crucial to fully process your personal stories before sharing them with your audience.

Listen in & walk away knowing that your stories can bring value and connection to your audience without causing unnecessary harm or discomfort…

To you OR your audience!

Thank you for taking a moment and leave the podcast a 5-star review! We want to impact many many many more experts like you this year! We so appreciate it.

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Using storytelling is a content approach that will only become more & more important as AI tools & technology becomes faster, better, & more prevalent.

We can absolutely use AI tools to help us, but...

Your audience is STILL looking for a connection to you, a dose of YOU - as a personal brand.

So, as you try to market your program, services, books, and courses in the online world, learning to tell great stories is vital because:

1. Your audience wants to know they’re engaging with a real human…

2. No one – especially YOU - has time to create stories “just for the hell of it”.

3. Your stories need to be designed to shift your audience into customers and clients.

Storytelling is 100% a learnable skill -

And even if your life is soooo boring, you're a "horrible" storytelling, or you have no idea where to find story ideas...

LISTEN UP TODAY!

Because over the next 3 episodes, I’m offering you what's basically a mini-training on how to effectively…

a) Provide value to your audience while helping them get to know you…

b) Come up with simple story ideas from your real life (yes, even if you barely leave the house)

c) Tell stories without feeling like your audience is getting to know you at the expense of you feeling like your privacy is invaded

A request: Would you take a moment and leave this podcast a 5-star review? We are looking to impact & help many many many more experts like you this year! Thank you!

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The goal of your content is to reach more people so you can make a positive impact, connect with your audience, and eventually convert them to customers.

But you are likely missing out on connecting with 25% of your audience…

Simply because your content is NOT ACCESSIBLE TO THEM!

Did you know over 25 million Americans have a disability? And many have disabilities that are

a) Invisible to you

b) Keeping them from engaging with your content!

How can you take simple & straightforward steps to make your content more accessible to EVERYONE in your audience?

Listen to today’s podcast where I’m speaking with guest expert Erin Perkins!

Erin, an accessibility educator and consultant, provides quite an education for listeners.

As someone who is deafblind herself, Erin understands the challenges faced by individuals with disabilities.

In our conversation, she very generously & clearly shed light on the importance of making digital content accessible...

PLUS she gave many practical tips on how to achieve that…

***We’re talking more than adding closed captioning to your videos!***

We discuss the gap in the market for accessibility, and Erin offers up valuable insights the need for inclusivity in the business landscape.

Erin's tips and strategies are incredibly actionable.

No matter what kind of content you generate, Erin's advice will help you reach a wider audience, improve your SEO, and create a more inclusive online experience for everyone!

Download Erin’s Free Social Media Accessibility Scorecard here: https://www.mabelyq.com/

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Do you struggle to come up with ideas for your emails?

If you feel like no one cares what you have to say OR you’re uncomfortable using story-based email content…

OR you don’t like the “selling” vibe that a lot of email marketers use…

You’re gonna LOVE Amber Petty’s concept of approaching your emails as a newsletter: a platform to share valuable content rather than a sales-driven tool!

Get ready to transform your own newsletter strategy.

Amber is a talented writer and writing coach who made a name for herself by helping creatives get published in prestigious media outlets such as The Huffington Post, The New York Times, Vox, and more.

In this episode of Content Creation Made Easy, Amber shares her unique approach to email marketing, which differs from traditional methods.

Amber’s an expert who leverages email marketing to connect her clients to their audience.

Listen in & walk away with practical tips that infuse personality into your content.

Connect with Amber here:

https://www.amberpetty.com/

https://www.instagram.com/ambernpetty/

Take her up on her Special Offer for CCME listeners: This is a list of paying publications that take pitches. This is not an exhaustive list! That would be impossible. But, it’s a pretty wide swath of what’s out there!

https://docs.google.com/document/d/1z_6dUbKoxOfzoCLcygnCpdS049RF3uhd2MA69nCefz4/edit?usp=sharing

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In this insightful & practical conversation, the multi-talented Toyin Alli takes us into her world of evergreen content & effective email strategies!

Toyin, a mathematics professor and entrepreneur, shares her expertise in planning & creating evergreen content that captivates your audience loooooong after you've created it!

Basically, how would it change your life to repurpose your early emails, save ‘em for future use, and maintain momentum of building a relationship with your audience as it grows?

Yeah. It’s cool.

Toyin also talks about how to organize your past content into groups based on your offers, providing consistent nurturing and value to your audience!

Learn how to ensure that every subscriber, regardless of when they join your email list, receives your valuable content.

We talk frequency. We talk consistency. And we talk imaginative ways to incorporate calls to action in your newsletters that go beyond selling!

Thanks to Toyin for sharing actionable strategies and a fresh perspective on content creation for entrepreneurs, solopreneurs, and academics!

Find Toyin at drtoyinalli.com, instagram.com/drtoyinalli, https://www.linkedin.com/in/toyinalli/

Toyin has a couple of Special Offers for listeners of Content Creation Made Easy:

Monetize Your List with an Evergreen Newsletter Audio Guide (free) : https://www.drtoyinalli.com/evergreen-newsletter-audio-guide,

The Evergreen Email Blueprint ($100 off): https://cheerful-producer-4810.ck.page/products/the-evergreen-email-blueprint?promo=BLUEPRINT

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You know how sometimes a word loses its meaning when you hear it over & over again?

That’s how I feel about the word “brand”. What IS a brand? What does it REALLY mean? How do you create your brand?

And…how does your brand play with your content & copy?

These are questions it’s time to get clear answers to!

Since words are MY superpower but visual branding is my Kryptonite, I brought in an expert to talk about this topic!

Meet Kristin Lawton, branding & marketing expert, aka the Marketing Mixologist.

Kristin & I talk openly about how many online business owners & service providers overlook the foundational elements of branding because they simply don’t know what to look for or focus on!

Kristin generously takes us through her process of defining brand foundations, from everything to logos, colors, & visuals to content pillars and yes…EMOJIS!

You’ll learn helpful tips on what the hell it means to FIND your brand voice, how to use visual elements effectively, and ways to make confident decisions about brand colors.

If branding is an area you need to examine more closely, give a listen!

What Kristin shares will not only help you create more impact via your marketing, it will also create a powerful experience for your audience...

Which means you can can deliver content that connects….so it can convert!

Thanks to Kristin for sharing her actionable tips, expert advice, and inspiring stories to help you create content that truly captivates your audience!

Discover your Signature Brand Marketing Style with Kristin’s quick quiz at https://districtbrandbar.com/

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In the online world of marketing, Fall's NOT pumpkin spice latte season, my friend.

It's LAUNCH season, a time to share your audience-building event, course promotion, or master class to help fill a program.

Now, if during your promotional events you've ever experienced feeling...

You're gonna want to listen to my conversation with a favorite online colleague of mine, Dr. Natalie Masson.

Natalie's began with an online business to help women deal with the stress of coping with fertility struggles

She built an online challenge model to build her audience so she can help more women...

Over the many many mannnnnyyyyyy times she's run her challenges, she's tweaked her approach.

And you're gonna learn from her today!

Her methods to create content for your own challenge events will help you

You'll also learn how even introverted entrepreneurs can shine in this rinse-and-repeat challenges workshop format!

Take away some key strategies that Natalie uses to achieve high participant engagement and retention in her challenges...

While providing incredible transformation for them in a short time.

BONUS - Natalie talks about how she effectively utilizes audience comments and social proof to promote her programs!

If you're looking for a refreshingly authentic approach to build a genuine connection with your audience...

without constant pitching during promotional events...

or having a huge team to help you...

Then listen to Episode 218 with Dr. Natalie Masson, who's a breath of fresh air in the marketing world!

Find everything Natalie teaches to do this yourself at https://transformational-online-creators.teachable.com/p/rinse-and-repeat-challenges-workshop

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This isn’t a secret: being introverted and/or having multi-faceted interests can make you feel a little bonkers in the world of online marketing.

Conforming to trends? Uh. No.

The Do! Do! Do! More! More! More! Mentality? I literally can’t anymore.

Comparisonitis & Shoulds? Please, stop.

All of it leads to the “I’m gonna burn it down & walk away” marketing fantasy…

Today I'm speaking with an expert about how to make marketing work for introverts and multi-passionates.

Tara Reid to the rescue!

Tara’s a multi-passionate entrepreneur who supports introverted online service providers so they can develop authentic marketing & sales strategies.

Listen to our short & sweet convo & know…

Stop using what other people are doing & find your OWN marketing & content path using Tara's tips & insights

Find all things Tara right here: https://thetarareid.com

Pssst - thanks in advance for sharing your podcast review! It only takes a moment & helps others find & use this info!

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If the truth is that no one grows a business by working alone in a bubble…

Then why do we do exactly THAT when it comes to our marketing?

Marketing is vital to our business growth - no matter what kind of marketing & content you prefer to create!

But we tend to work in our silos, tapping away at our keyboards, which creates both burnout AND ineffective marketing!

That’s why today’s episode unpacks details about creating support & partnerships to EFFECTIVELY making “doing content” a LOT freakin’ easier!

I was thrilled to nab time with the great Sandra Booker, an expert in growing & scaling businesses.

Sandra’s got a unique insight on how to get the RIGHT help you because as online business manager AND a growth strategist...

her brain works at 2 levels: the big picture strategy stuff AND the minute details that actually get shit done.

(I'm a little jealous of her brain!) Yes. She's definitely a unicorn!

Today you’ll learn how to get the RIGHT help in your marketing & content without ever feeling like you're giving up control...

SO YOU CAN SCALE YOUR BUSINESS.

Whether that means making more money, having more time, feeling more freedom...

How? Well, conversations with Sandra ALWAYS dive below the surface, so listen to her thoughts on…

*What role your weaknesses play in hiring, outsourcing, & partnering effectively

*Why specificity plays an enormous role in making any partnership successful

*How understanding yourself is at the core of a making your marketing easier!

Whether you're a seasoned entrepreneur lookin’ to scale or starting to navigate the world of partnerships & delegation, this episode is packed with practical tips & uber-actionable strategies to take your business to the next level.

Dive in & enjoy the brilliance Sandra drops today!

Find all things Sandra here: https://anyoldtask.ca/

And get her VA Task list & start your marketing ease right now: https://anyoldtask.ca/va-task-list

One last thing: thank you in advance for leaving a review to let others know how Content Creation Made Easy makes YOUR marketing easier & better!

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All year, I’ve shared experts on this podcast who have helped us understand our personality better – so we can infuse it into our content…

AND “do marketing” that feels easier, better, simpler, “good-er” for us!

One of the most impactful personality tests I ever took was in my 30s…

(Long after those Seventeen magazine ones asking, “What does your lip gloss color say about your soul” 🙄).

It was…The Myers-Briggs.

This one was life changing for me because it was the first time I understood truly what it meant to be “extroverted” or “introverted” and it impacted my life & relationships VERY deeply.

But there’s so much more to understand about this tool, so I asked my friend Kerry Hanna to come talk with us about it!

Kerry’s an Empowerment Coach, Sacred Gifts Guide, & Myer Briggs Personality Type Trainer from Vancouver, BC, Canada who helps women over 50 move ahead, clear on their purpose and with confidence.

Kerry uses her expertise as a M-B Trainer to harness her personality & preferences to write authentically, with a voice that gets stronger every time she publishes.

I thought she’d be a great person to teach us how to…

1. Use Myers-Briggs to understand ourselves (and others) better.

2. Harness the features of our preferences & use them alongside our values to grow a business…

3. Remove self-judgment and be more ourselves…without worrying about others or what they think and are doing…

4. Improve creativity, productivity, and honor your strengths without trying to change into something you never had to be!

5. The other thing Kerry does REALLY well is reveal what the parts of the Myers-Briggs MEAN. The letters and words used can be confusing, but Kerry clears it RIGHT UP!

This episode is packed full of helpful insights on self-awareness that’ll help YOU understand how to use your personality type can lead to an improved relationship with yourself, others, and your marketing!

Connect with Kerry at https://kerryhanna.com/ or find her on the IG at

https://www.instagram.com/kerryhanna/

Take her 2-minute quiz to rediscover your purpose & learn how to embrace your unique strengths as you navigate the second half of life -- on your own terms!

(I’ve taken it myself!)

https://kerryhanna.com/quiz/

👋 What’s one thing from today’s episode you can take away, use, or adapt in your own life & business?

Let us know your thoughts by leaving a review - and thank you in advance

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