#Ad Download Teachable's free Modern Course Creator Playbook: https://rebrand.ly/natashaplaybook

 

Want to run a successful Black Friday campaign on Instagram without the overwhelm? In this step-by-step guide, I’ll walk you through exactly how to plan, create, and launch a marketing campaign that cuts through the noise and keeps your audience excited and ready to buy.

 

Inside this episode, you’ll discover how to prep your campaign and why this early stage is the foundation of everything. You’ll learn the right way to decide on your offer without relying on constant discounts, and how to map out a realistic launch timeline so you’re never scrambling at the last minute. I’ll also walk you through pre-launch strategies to build hype and anticipation, the essential content to share during launch week to maximize sales, and the post-launch moves that will keep your momentum going while continuing to nurture your audience

 

Whether you’re planning a Black Friday or Cyber Monday sale, a Q4 holiday push, or launching any offer year-round, these strategies will help you see results from your marketing campaigns.

 

EPISODE RESOURCES:  Watch this episode on YouTube: https://yt.openinapp.co/blackfridayplan Grab Your FREE Content Calendar Template: https://shinewithnatasha.myflodesk.com/kh5jxoit85

 

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/@shinewithnatasha/

Want people to actually WATCH your talking-head videos and not skip them? Talking head videos are one of the fastest ways to build trust and position yourself as a thought leader, but only if people actually stick around to watch.

 

In part two of the Video 101 Series, I'm breaking down how to film talking head content that feels natural, looks professional, and keeps your audience engaged from start to finish.

 

You'll Learn About:

• How to set up your camera for both static and dynamic shots
• Lighting and audio tips that instantly elevate your video
• My favorite wireless mics
• Whether to use a teleprompter
• How to structure your content with scripts or bullet points
• Framing tips that work for both short and long-form
• Confidence hacks to help you show up and speak with ease

 

Whether you're a coach, content creator, educator, or just getting started, this episode will help you film talking head videos that people actually want to watch.

 

EPISODE RESOURCES: Watch this episode on YouTube: https://yt.openinapp.co/talkinghead101  Binge the entire series: https://yt.openinapp.co/video101series 

 

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/@shinewithnatasha/

Welcome to B-Roll 101 — Part 1 of 4 in the Video 101 Series!

 

Want to create scroll-stopping videos effortlessly? In this episode, I'm breaking down the 20 essential B-roll shots every business owner needs to build an evergreen content library you can use again and again.     These repeatable, versatile clips will help you build a reusable content library that will elevate your brand visuals, simplify your content creation process, and turn everyday moments into engaging marketing assets.

 

You'll Learn About:

• Capturing B-roll from your daily routine (aka content stacking)
• Planning intentional content shoots, even from your home office
• Filming dynamic “human tripod” shots with the help of a friend or teammate
• My favorite tools, angles, and filming tips to keep your visuals fresh

  Whether you're creating reels, carousels, YouTube videos, or behind-the-scenes content, these repeatable B-roll shots will help you show up online consistently — without filming every day.

 

EPISODE RESOURCES:   Book a Content Day with Shine Studio: https://shinewithnatasha.myflodesk.com/contentday Watch this episode on YouTube: https://yt.openinapp.co/broll101 

 

CONNECT WITH NATASHA:   Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/  YouTube: https://www.youtube.com/@shinewithnatasha/

Check out HoneyBook + get their Time-Saving Tips here: https://bit.ly/4mrff2I

 

You don’t need to post every day, work 24/7, or sacrifice your sanity to grow online.   In this episode, I’m sharing 7 secrets to building a brand online without burnout - and it's not what you think.   Whether you’re starting from scratch, coming back after a break, or adding a new platform to your content mix, these tips will help you create a sustainable content strategy that actually works for the long haul.    

EPISODE RESOURCES:

Watch this episode on YouTube: https://yt.openinapp.co/7brandsecrets 

 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/ 

Website: https://shinewithnatasha.com/podcast 

Instagram: https://www.instagram.com/shinewithnatasha/ 

YouTube: https://www.youtube.com/@shinewithnatasha/ 

Want to post consistently without spending hours filming new content every week? In this episode, I’m sharing the exact repurposing workflow I use for myself and my clients to create 3+ strategic posts from just ONE video.   What you’ll learn:

• How to turn one video into a full week of content
• My 3-post weekly content structure (talking head, quote, storytelling)
• How to repurpose long-form videos like YouTube or podcasts
• Why batching content = freedom
• How to stay consistent even when you’re busy

Whether you're a creator, business owner, or someone looking to master their content repurposing workflow, this is the 2025 content plan you've been waiting for: low-lift, high-impact, and designed to help you post 3x/week without the burnout.  

EPISODE RESOURCES:

Cast Your Reelies Vote: https://linktr.ee/shinewithnatasha   

Watch this episode on YouTube: https://yt.openinapp.co/3postplan 

Grab Your FREE Content Calendar Template: https://shinewithnatasha.myflodesk.com/kh5jxoit85 

 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/  

Website: https://shinewithnatasha.com/podcast  

Instagram: https://www.instagram.com/shinewithnatasha/  

YouTube: https://www.youtube.com/@shinewithnatasha/  

So you’re thinking about starting a YouTube channel… or maybe you’ve already started and you’re wondering if you're doing it "right."

In this episode, I’m sharing 7 things I really wish I knew sooner — lessons that would’ve saved me a lot of time, stress, and missed opportunities when I was starting from zero.

We’ll talk about:

• Why titles and thumbnails matter more than you think

• The #1 mistake I made with video intros

• A simple framework for building a well-rounded content strategy

• How to stay consistent without burning out

• And what I’ve learned about monetizing your channel beyond AdSense

Whether you're a brand-new creator or pivoting into long-form content, you’ll leave this episode with a clear strategy to grow faster and smarter.

 

EPISODE RESOURCES:

Watch this episode on YouTube: https://yt.openinapp.co/youtubefromzero 

 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/ 

Website: https://shinewithnatasha.com/podcast  

Instagram: https://www.instagram.com/shinewithnatasha/  

YouTube: https://www.youtube.com/@shinewithnatasha/  

Consistency. Everyone says it’s the key to growing on social media—but what if you’re not posting every week? What if your content calendar is… chaotic at best?

In this episode, I’m pulling back the curtain on my own YouTube journey—how I hit 10,000 subscribers despite being inconsistent with uploads. But more importantly, we’re digging into what consistency actually means, why creators struggle with it, and how you can stay consistent without burning out or chasing every trend.

 

You’ll Learn:

• Why “posting weekly” isn’t the only way to be consistent

• The common obstacles that kill consistency—and how to remove them

• How to create a system that works even when you're not inspired

• What creators get wrong about content momentum (and how to fix it)

• Why your content doesn’t need to be perfect to perform

 

Whether you're a content creator, business owner, or someone trying to finally stick to your content plan, this episode is packed with real talk, practical tips, and mindset shifts to help you show up in a way that’s sustainable and strategic.

 

EPISODE RESOURCES:

Watch this episode on YouTube: https://yt.openinapp.co/consistencyonsocial

 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/

Website: https://shinewithnatasha.com/podcast 

Instagram: https://www.instagram.com/shinewithnatasha/ 

YouTube: https://www.youtube.com/@shinewithnatasha/ 

Think Instagram carousels are outdated? Think again.

In this video, I’m breaking down why carousels are making a serious comeback on Instagram — and how most people are using them wrong. If you’ve been relying solely on Reels or feel burnt out by short-form video, this is your sign to bring carousels back into your strategy the right way.

You’ll learn:

• Why carousels are showing up in more places than ever (yes, even the Reels feed!)

• How they actually increase your content’s reach and longevity

• The easiest way to repurpose your video content into high-performing carousels

• My top tips for designing slides that keep people swiping (without overwhelming them)

Whether you're a coach, service provider, or content creator — this is your crash course on how to make carousels work with your video content, not against it.

 

EPISODE RESOURCES:

Watch this episode on YouTube: https://yt.openinapp.co/reelsvscarousels 

 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/ 

Website: https://shinewithnatasha.com/podcast 

Instagram: https://www.instagram.com/shinewithnatasha/ 

YouTube: https://www.youtube.com/@shinewithnatasha/ 

Instagram Stories aren’t working like they used to—and if you’ve seen a drop in views, replies, or engagement, you are not alone

In this episode, I’m pulling back the curtain on how my Instagram Story strategy has completely changed in 2025. I’ll walk you through the outdated tactics I’ve left behind, what’s actually working now, and how I’m using Stories to build deeper connections and drive conversions. Whether you’re a coach, service provider, or creative entrepreneur, this is your roadmap to creating Stories that feel intentional—and actually work.

🎧 Press play to refresh your strategy and show up with confidence on Stories again.

 

EPISODE RESOURCES:

Watch this episode on YouTube: https://yt.openinapp.co/igstoriesstrategy 

 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/ 

Website: https://shinewithnatasha.com/podcast 

Instagram: https://www.instagram.com/shinewithnatasha/ 

YouTube: https://www.youtube.com/@shinewithnatasha/ 

Want to grow your audience, boost engagement, and finally get consistent with your content? The secret might be simpler than you think: a signature video series.   In this episode, I’m breaking down exactly why a well-structured video series is one of the most powerful tools for creators — and how to create one that actually gets views, subscribers, and conversions.   Whether you're on YouTube, Instagram Reels, TikTok, or even creating a podcast series — this strategy can work for you (if you do it right!). I’ll also share insights from my own video series that helped me grow my list, boost engagement, and convert over one thousand warm leads to my email list.   Ready to create a series that actually drives results?   Join the upcoming workshop: DIY Your Signature Video Series — Learn the exact framework I use for myself and my clients, plus get my 30-day action plan + Flodesk templates.   Save $10 off your workshop ticket with this link: https://shinewithnatasha.thrivecart.com/diy-video-series-2025/    

EPISODE RESOURCES:

Watch this episode on YouTube: https://yt.openinapp.co/hi844 

 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/   

Website: https://shinewithnatasha.com/podcast   

Instagram: https://www.instagram.com/shinewithnatasha/   

YouTube: https://www.youtube.com/@shinewithnatasha/