The Shine Online Podcast

Try Flodesk and get 50% off your first year: https://flodesk.com/c/SHINE50

 

Want to grow an engaged email list that drives results? In today’s episode, I'm sharing my step-by-step approach to using video content to build your email list and increase conversions. We’ll cover how to create simple, effective opt-ins, craft calls to action that actually work, and promote your email list seamlessly across social platforms. Keep listening to learn how to treat your email list as its own offer and keep subscribers engaged from the start. Plus, grab my free Flowdesk template to get started right away!

 

EPISODE RESOURCES:  Free email template and video demo: https://shinewithnatasha.myflodesk.com/template Learn more about the Video Confidence Challenge: https://videoconfidencechallenge.com/  Watch the full episode on YouTube: https://youtu.be/jI6SsGC-BV4 

 

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw  

 

Should you turn your personal social media account into your main business account, or is it better to keep them separate? This is one of the most common questions I get as a video content strategist who has been in the social media landscape for years.

 

In today's episode, I’m sharing my framework to help you decide the best setup for your business, whether you're a creator, a small business owner, or running a brand bigger than you. You’ll learn why having one brand account can streamline your content creation, how to manage multiple accounts without the overwhelm, and when keeping things separate makes sense.

 

If you're ready to simplify your social media approach and avoid burnout, this episode is for you!

 

CONNECT WITH NATASHA:  Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/   YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw  

Cycle syncing has completely transformed the way I run my business, and today I'm sharing exactly how! I've been aligning my business and life with my menstrual cycle for over 5 years now, and I'm telling you, the transformation has been INCREDIBLE.     In this episode, I'm pulling back the curtain and sharing EVERYTHING about how I've used cycle syncing to revolutionize my business (and honestly, my whole life). If you've ever felt like you're fighting against your body's natural rhythms or struggling with inconsistent energy levels, this episode is for YOU!     Here's what we're diving into:

• How I actually sync my work schedule with each phase of my cycle (with real examples!)
• The AMAZING benefits I've experienced in both business and life
• My top tips for working WITH your cycle instead of against it
• The exact resources that helped me get started (and still help me today!)

  Whether you're totally new to cycle syncing or you've been curious about it for a while, I'm breaking it ALL down in this episode. Trust me, understanding your cycle and using it to your advantage is an absolute game-changer for female entrepreneurs! Let's dive in.     Get 20% off Natural Cycles: https://www.naturalcycles.com/refer-a-friend?name=TmF0YXNoYQ==&code=referralid20&referral=w4ucps0qaalmlia2     Get $40 off the Oura ring of your choice: https://ouraring.com/product/rings/heritage?utm_medium=iac_raf     EPISODE RESOURCES: Dr. Jolene Brighten's Instagram: https://www.instagram.com/drjolenebrighten/ - truly the best resource, especially with her books Courtney Keeping Balance on Instagram: https://www.instagram.com/courtneykeepingbalance - cycling your cycle with your workouts Liz Moody's Podcast: https://www.youtube.com/watch?v=-z8RRcynnKAhttps://www.lizmoody.com/ask-the-doctor-hormone-edition-with-aviva-romm-md/ - one of my favorite podcasts which features episodes on hormones, periods, and birth control Berrion Berry's Instagram: https://www.instagram.com/berrionlberry/ Calee Shea's Instagram: https://www.instagram.com/caleeshea/ She Talks Health Instagram: https://www.instagram.com/shetalkshealth/ Other Resources: https://amzn.to/4eUvMIw     WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/XPO12tbTSRM     CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine  

Video podcasting has taken the internet by storm (and for good reason)! According to a study conducted by Spotify, the number of video podcast monthly active users has grown by 40% year-over-year globally. That's why today's episode is all about how to start a video podcast on YouTube in 2024.

Whether you already have a podcast, or are looking to start one from scratch, this episode is breaking down the equipment you need for your podcast setup (without breaking the bank), how to record high quality audio and video, as well as tips and strategies for marketing your video podcast.

You'll learn:

• Essential equipment for a budget-friendly video podcast setup
• Techniques for capturing high quality audio and video
• Tips and strategies to market your video podcast on social media

What are you waiting for?! Upgrade your podcast to video in 2024 with this beginner-friendly Video Podcast Guide. Let's dive in!

 

EPISODE RESOURCES: Watch the full episode on YouTube: https://youtu.be/sXVkHAScZfY  Join the YouTube Podcast Strategy Workshop HERE: ▶ https://shinewithnatasha.thrivecart.com/yt-podcast-workshop/ 

 

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️

So you have multiple offers and ideal clients... and you're wondering how to create video content for all of them – that's exactly what we're diving into in this week's episode.

In this episode, I'm breaking down a step-by-step approach to creating a versatile video content strategy for marketing multiple offers to different ideal client types – and no, the answer isn't trying to promote all your offers at once.

You'll learn:

• Strategies for running targeted "mini-campaigns" that promote specific offers or client types
• Tips on focusing your efforts on your primary offer or client to naturally attract other opportunities
• How to find the common thread in your content that resonates with multiple audiences

Stop feeling scattered and start creating intentional video content that speaks directly to your ideal customers. If you want to learn how to make your video content work smarter, not harder – this episode is for you!

 

EPISODE RESOURCES: Watch the full episode on YouTube: https://youtu.be/yGTK64joKMg 

 

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️

As a creator, navigating the world of brand partnerships can be overwhelming. After years of growing my personal brand and transitioning into a season of self-management, I’ve developed a system that has helped me consistently secure brand deals. 

This isn’t about quick wins—it's about building meaningful, long-term relationships with brands that align with your vision and audience. I’ll dive into:

• The power of nurturing past connections and how it led to new opportunities
• Shifting your content strategy to attract more brand collaborations
• The importance of authenticity and organic mentions in your content
• How LinkedIn can be a game-changer for creators looking to expand their reach
• My approach to managing brand partnerships, from workflow systems to media kit updates

I’ll also reflect on some mistakes I’ve made, and how I’ve refined my process to focus on quality over quantity.

Whether you’re managing your brand solo or just want to get smarter about your creator business, this episode is packed with practical advice and lessons learned from my own experiences. Let's dive in!

 

EPISODE RESOURCES: Join Kristen's Soulcialmate Circle: https://soulcialmate.circle.so/checkout/member?affiliate_code=bbc274  Watch the full episode on YouTube: https://youtu.be/jTMNGyHZGu4 

 

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️

In a world where a single post can make or break your brand, how do you know when to respond to a trending event and when to sit on the sidelines? It can be challenging to know what to say and when to say it, which is exactly what we're unpacking in today's episode.

Since 2020, many good things have happened in pop culture, but there have also been plenty of terrible world events. As someone who has been in the social media space for the past seven years and managing accounts for brands and businesses, I've always been hyper-aware of when to respond and when to take a backseat when major trending events arise.

We'll dive into:

• The impact of your social media presence during world events
• Key factors to consider before responding to trending topics
• Real-world examples of social media hits and misses
• The dangers of succumbing to trend pressure

Regardless of whether you're a social media manager, personal brand, or CEO, it’s important to understand the complexity of how social media is affected by pop culture, news, and politics.

 

EPISODE RESOURCES: Join the FREE Video Confidence Challenge: https://videoconfidencechallenge.com Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/ Watch the full episode on YouTube: https://youtu.be/jQBeaAupnEY 

Lissette's Post: https://www.instagram.com/p/Cy1QtFQOJ4a/?igsh=MWxjeGN6czJ6bzlpOQ==  The My 2022 IG Live: https://www.instagram.com/reel/CbsBac7Jr4g/ 

 

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️ Struggling with social media burnout - or on your way there? Today I want to get real about something we all face but rarely talk about - taking breaks from social media. Yep, even as a video marketing coach and agency owner who helps businesses and creators with their video content, I've taken many social media breaks myself.

And it's about time we as business owners begin to normalize taking breaks from social media. In this episode, I'm pulling back the curtain on social media breaks. I'm spilling the tea on what real consistency looks like (spoiler: it's not what you think!), signs it's time to hit that pause button, how to make the most of your break, and how to come back stronger than ever. Let's dive in!

 

EPISODE RESOURCES: Join the FREE Video Confidence Challenge: https://videoconfidencechallenge.com Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/ Watch the full episode on YouTube: https://youtu.be/3_gvzQuzYPo 

 

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/  Website: https://shinewithnatasha.com/podcast  Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

I am FULLY in my long-form content era, and I feel like every business should be creating long-form content right now. 

 

In today's episode, we're diving into my long-form content strategy case study style. We'll be going into my podcast and YouTube long-form content strategy, the results I've seen so far, my entire workflow and how I approach my long-form content, and some tips you can hopefully steal for yourself if I can convince you to go all in with long-form content. Let's dive in!

 

EPISODE RESOURCES: Join the YouTube Podcast Strategy Workshop HERE: https://shinewithnatasha.thrivecart.com/yt-podcast-workshop/ Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/ Watch the full episode on YouTube: https://youtu.be/ivSmgWI7uYE 

 

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Does video length really impact engagement and reach on social media? And is there an ideal length your video content should aim for? In this comprehensive guide, I'm diving deep into the ideal video lengths for various social media platforms to help you boost your engagement and reach.

 

In this episode, I'll be breaking down short vs. long form video content and exploring ways you can maximize engagement on EVERY social media platform. 

 

If you're struggling to find the perfect video length for Instagram, Facebook, YouTube, TikTok, and more - look no further! This episode is filled with actionable tips and advice that will give you insight into how short clips can captivate your audience on TikTok, while longer videos can enhance your YouTube presence. Grab a warm beverage because the tea is piping hot! 

 

 

EPISODE RESOURCES: Join the YouTube Podcast Strategy Workshop HERE: https://shinewithnatasha.thrivecart.com/yt-podcast-workshop/  Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/  Watch this episode on YouTube: https://youtu.be/KVPq2Yn6OMU 

 

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw