The Shine Online Podcast

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️

So you have multiple offers and ideal clients... and you're wondering how to create video content for all of them – that's exactly what we're diving into in this week's episode.

In this episode, I'm breaking down a step-by-step approach to creating a versatile video content strategy for marketing multiple offers to different ideal client types – and no, the answer isn't trying to promote all your offers at once.

You'll learn:

• Strategies for running targeted "mini-campaigns" that promote specific offers or client types
• Tips on focusing your efforts on your primary offer or client to naturally attract other opportunities
• How to find the common thread in your content that resonates with multiple audiences

Stop feeling scattered and start creating intentional video content that speaks directly to your ideal customers. If you want to learn how to make your video content work smarter, not harder – this episode is for you!

EPISODE RESOURCES: Watch the full episode on YouTube: https://youtu.be/yGTK64joKMg

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️

As a creator, navigating the world of brand partnerships can be overwhelming. After years of growing my personal brand and transitioning into a season of self-management, I've developed a system that has helped me consistently secure brand deals.

This isn't about quick wins—it's about building meaningful, long-term relationships with brands that align with your vision and audience. I'll dive into:

• The power of nurturing past connections and how it led to new opportunities
• Shifting your content strategy to attract more brand collaborations
• The importance of authenticity and organic mentions in your content
• How LinkedIn can be a game-changer for creators looking to expand their reach
• My approach to managing brand partnerships, from workflow systems to media kit updates

I'll also reflect on some mistakes I've made, and how I've refined my process to focus on quality over quantity.

Whether you're managing your brand solo or just want to get smarter about your creator business, this episode is packed with practical advice and lessons learned from my own experiences. Let's dive in!

EPISODE RESOURCES: Join Kristen's Soulcialmate Circle: https://soulcialmate.circle.so/checkout/member?affiliate_code=bbc274 Watch the full episode on YouTube: https://youtu.be/jTMNGyHZGu4

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️

In a world where a single post can make or break your brand, how do you know when to respond to a trending event and when to sit on the sidelines? It can be challenging to know what to say and when to say it, which is exactly what we're unpacking in today's episode.

Since 2020, many good things have happened in pop culture, but there have also been plenty of terrible world events. As someone who has been in the social media space for the past seven years and managing accounts for brands and businesses, I've always been hyper-aware of when to respond and when to take a backseat when major trending events arise.

We'll dive into:

• The impact of your social media presence during world events
• Key factors to consider before responding to trending topics
• Real-world examples of social media hits and misses
• The dangers of succumbing to trend pressure

Regardless of whether you're a social media manager, personal brand, or CEO, it's important to understand the complexity of how social media is affected by pop culture, news, and politics.

EPISODE RESOURCES: Join the FREE Video Confidence Challenge: https://videoconfidencechallenge.com Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/ Watch the full episode on YouTube: https://youtu.be/jQBeaAupnEY

Lissette's Post: https://www.instagram.com/p/Cy1QtFQOJ4a/?igsh=MWxjeGN6czJ6bzlpOQ== The My 2022 IG Live: https://www.instagram.com/reel/CbsBac7Jr4g/

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️ Struggling with social media burnout - or on your way there? Today I want to get real about something we all face but rarely talk about - taking breaks from social media. Yep, even as a video marketing coach and agency owner who helps businesses and creators with their video content, I've taken many social media breaks myself.

And it's about time we as business owners begin to normalize taking breaks from social media. In this episode, I'm pulling back the curtain on social media breaks. I'm spilling the tea on what real consistency looks like (spoiler: it's not what you think!), signs it's time to hit that pause button, how to make the most of your break, and how to come back stronger than ever. Let's dive in!

EPISODE RESOURCES: Join the FREE Video Confidence Challenge: https://videoconfidencechallenge.com Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/ Watch the full episode on YouTube: https://youtu.be/3_gvzQuzYPo

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

I am FULLY in my long-form content era, and I feel like every business should be creating long-form content right now.

In today's episode, we're diving into my long-form content strategy case study style. We'll be going into my podcast and YouTube long-form content strategy, the results I've seen so far, my entire workflow and how I approach my long-form content, and some tips you can hopefully steal for yourself if I can convince you to go all in with long-form content. Let's dive in!

EPISODE RESOURCES: Join the YouTube Podcast Strategy Workshop HERE: https://shinewithnatasha.thrivecart.com/yt-podcast-workshop/ Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/ Watch the full episode on YouTube: https://youtu.be/ivSmgWI7uYE

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Does video length really impact engagement and reach on social media? And is there an ideal length your video content should aim for? In this comprehensive guide, I'm diving deep into the ideal video lengths for various social media platforms to help you boost your engagement and reach.

In this episode, I'll be breaking down short vs. long form video content and exploring ways you can maximize engagement on EVERY social media platform.

If you're struggling to find the perfect video length for Instagram, Facebook, YouTube, TikTok, and more - look no further! This episode is filled with actionable tips and advice that will give you insight into how short clips can captivate your audience on TikTok, while longer videos can enhance your YouTube presence. Grab a warm beverage because the tea is piping hot!

EPISODE RESOURCES: Join the YouTube Podcast Strategy Workshop HERE: https://shinewithnatasha.thrivecart.com/yt-podcast-workshop/ Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/ Watch this episode on YouTube: https://youtu.be/KVPq2Yn6OMU

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Want to easily create a month of videos in 3 days that drive community engagement?

Cut your video content creation time in half by learning the simple and proven strategies taught in the new and improved 3-Day Video Confidence Challenge.

As a bonus, when you complete Day 3 and publish your video, you can submit it to Natasha, your challenge host, for a free audit!

Sign up for the free challenge for quick video exercises and daily tasks to help you leverage the power of video marketing without burnout. (no trends or quick hacks required).

https://www.videoconfidencechallenge.com/

Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

If you've already signed up for the challenge in years past, you will want to sign up again as it's been completely revamped with new content. This challenge is 100% self-paced and evergreen so you can complete it on your own time.

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

How you structure your video can be the difference between a video that flops and a video that reaches your ideal client, gets quality social media engagement, and even drives sales.

That's why in today's episode, I'm sharing how to optimize the most important part of your video structure, your hook.

We're going to be diving into the 3 types of video hooks with examples, and then I'm going to be sharing with you how you can apply these hooks to each of the 3 different types of original video content (talking videos, quote videos, and storytelling videos).

EPISODE RESOURCES: Join the FREE Video Confidence Challenge HERE: https://videoconfidencechallenge.com Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube: https://youtu.be/uXq6vVPNc4Y

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Want to cut your short-form content creation time in half? Get ready to master Reels, TikTok & Shorts fast with these 3 proven low-lift strategies! In this episode, I'm sharing 3 low-lift strategies that will streamline your short-form video content workflow with half the effort, and double the impact. If you want to speed up your short-form video production this episode is for you.

EPISODE RESOURCES: Join the FREE Video Confidence Challenge HERE: https://shinewithnatasha.myflodesk.com/challenge Learn more about the Video Content Camp: https://shinewithnatasha.com/camp Watch this episode on YouTube: https://youtu.be/Ak53JmVppoA

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Hot take: the faceless Instagram account trend is a SCAM.

If you found yourself recently searching 'how to grow on Instagram without showing your face' only to see promises of multiple $10K months in the form of passive income and wondering if it's too good to be true... yes, my friend, it is (in my opinion).

Keep listening to find out why.

EPISODE RESOURCES: Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw