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In a world where a single post can make or break your brand, how do you know when to respond to a trending event and when to sit on the sidelines? It can be challenging to know what to say and when to say it, which is exactly what we're unpacking in today's episode.

Since 2020, many good things have happened in pop culture, but there have also been plenty of terrible world events. As someone who has been in the social media space for the past seven years and managing accounts for brands and businesses, I've always been hyper-aware of when to respond and when to take a backseat when major trending events arise.

We'll dive into:

• The impact of your social media presence during world events
• Key factors to consider before responding to trending topics
• Real-world examples of social media hits and misses
• The dangers of succumbing to trend pressure

Regardless of whether you're a social media manager, personal brand, or CEO, it's important to understand the complexity of how social media is affected by pop culture, news, and politics.

EPISODE RESOURCES: Join the FREE Video Confidence Challenge: https://videoconfidencechallenge.com Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/ Watch the full episode on YouTube: https://youtu.be/jQBeaAupnEY

Lissette's Post: https://www.instagram.com/p/Cy1QtFQOJ4a/?igsh=MWxjeGN6czJ6bzlpOQ== The My 2022 IG Live: https://www.instagram.com/reel/CbsBac7Jr4g/

CONNECT WITH NATASHA: Agency: http://withshinestudio.com/ Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw