The Shine Online Podcast

Today I'm exposing my social media strategy for 2024! In this episode, I'm breaking down my entire social media marketing strategy including: - my content strategy - which social platforms I'll be leveraging - and how I plan to repurpose content across platforms If you want some inspo for your business social media strategy then stay tuned because this episode is for you.

EPISODE RESOURCES: Learn more about Shine Studio: https://shinewithnatasha.myflodesk.com/invite Sign up for the Email List: https://shinewithnatasha.myflodesk.com/links Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

This episode is for you if you're FINALLY ready to have a successful launch! Chances are, you know the feeling of having a launch flop - or maybe this is your first launch and you're afraid of failing.

As someone who has been through tons of launches, I got you covered! Whether it's your first launch or tenth, I'm sharing my top 3 launch strategies that I include in all of my - and my clients' - launch plans to maximize the success of launch day and beyond. Let's dive in!

EPISODE RESOURCES:

Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

Listen to Episodes 1 -3 of the Video Sales School Series:

Six Common Sales Mistakes and How to Fix Them With Video Content | Video Sales School

It's Time to Ditch 'Link in Bio': Here's How to Write High-Converting CTAs | Video Sales School

Revamp Your Launch with Repurposed Social Media Content: Turn Sales Copy into Engaging Posts | Video Sales School

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

If you're gearing up for a launch and wondering how to make your social media presence shine in a way that is low-lift and less stressful, then this episode is for you! Today I'm diving into the art of content repurposing and sharing how to turn your sales copy, captions, and even previous videos into captivating social media content that will elevate your launch to new heights translating into more traffic (and ultimately sales) for your business.

In part 3 of the Video Sales School series, this episode will teach you how to adapt your messaging, captivate your audience, and maximize the impact of your launch through strategic content repurposing. Tune in to learn how to make your launch unforgettable in a way that allows you to work smarter, not harder.

EPISODE RESOURCES:

Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

Listen to Episodes 1 and 2 of the Video Sales School Series:

Six Common Sales Mistakes and How to Fix Them With Video Content | Video Sales School

It's Time to Ditch 'Link in Bio': Here's How to Write High-Converting CTAs | Video Sales School

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

If you're tired of sounding sales-y every time you write 'Link in Bio' as your call to action, this episode is for you.

Chances are, if you're listening to this, you likely already know that selling things and making money is an important part of running your business (quite literally an essential part of running your business) - and in order to be successful in this, you need a strong call to action to be able to consistently convert your audience along each step of the buyer journey.

That is why in the second installment of the Video Sales School series, I'm going to be diving deep into all things CTA (calls to action) including what to say in your CTAs, where to put your CTAs, and how to shift your mindset around CTAs so you can craft powerful calls to action that are not only high-converting but also aren't icky or sales-y. Let's dive in!

EPISODE RESOURCES:

Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

Listen to Episode 1 of the Video Sales School Series:

Six Common Sales Mistakes and How to Fix Them With Video Content | Video Sales School

https://podcasts.apple.com/us/podcast/six-common-sales-mistakes-and-how-to-fix-them-with/id1491553314?i=1000630914296

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

One of the most important things about running a business is making sales, and one of the best ways to do that is by using social media - specifically video content.

That is why I'm bringing you a brand new series all about sales content called the Video Sales School!

In the first episode of this 4 part series, I am going to be sharing six common mistakes that I see people making with their sales content and exactly how to fix them with video content. So let's dive right on in!

EPISODE RESOURCES:

Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

Listen to the Back to Basics Series:

Do You Even Need Content Pillars in Your Video Strategy? | Back to Basics

https://podcasts.apple.com/us/podcast/do-you-even-need-content-pillars-in-your-video-strategy/id1491553314?i=1000611533783

Why Your Profile Experience is Equally Important as Engaging Content on Social Media | Back to Basics

https://podcasts.apple.com/us/podcast/why-your-profile-experience-is-equally-important-as/id1491553314?i=1000612430952

How to Create Consistent Video Content for Social Media | Back to Basics

https://podcasts.apple.com/us/podcast/how-to-create-consistent-video-content-for-social-media/id1491553314?i=1000613322544

The Anatomy of a Great Video | Master Short-Form and Long-Form Video Content | Back to Basics

https://podcasts.apple.com/us/podcast/the-anatomy-of-a-great-video-master-short-form/id1491553314?i=1000614251991

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

This podcast episode has been a year in the making!

In this episode, I'm sharing the secrets behind how I hired all my wedding vendors from Instagram. From how I came across their profile, what stood out to me and made me convert from viewer to sale, along with simple Instagram tips that could've made some of the sales processes so much easier - that you can apply to your own content strategy. Grab your matcha and buckle up because this is going to be a fun one!

VENDORS MENTIONED:

Coordinators/styling/planning:

https://www.instagram.com/styledelopements

https://www.instagram.com/forthegoodevents

Photographer:

https://www.instagram.com/sunnyjunebug

Officiant:

https://www.instagram.com/officiantkelii

Dress:

https://www.instagram.com/theperfectdresssarasotaflorida

https://www.instagram.com/bylillianwest

Glam:

https://www.instagram.com/giovannabeauty

Groom ‘fit:

https://www.instagram.com/dandydelmar

Florals:

https://www.instagram.com/fernhouseflowers

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

This podcast episode was filmed live during our FIRST Online Authority Mastermind in person retreat!

In this episode, I'm answering all of your burning questions regarding different strategies for networking at conferences with brands as a creator, cultivating an authentic and engaged community, what I wish I had known when I first started speaking, and so much more. Buckle up, this is a value-packed episode you don't want to miss!

JOIN THE MASTERMIND WAITLIST:

https://shinewithnatasha.com/mastermind

WATCH THE VIDEO VERSION OF THIS EPISODE:

https://youtu.be/MBsngktzfzU

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Being a creator doesn't have to just mean sharing affiliate links or doing paid partnership posts on your social media channels.

That is why this episode is all about sharing 3 unique ways you can join the creator economy as a business owner or creative entrepreneur in a way that goes beyond just sharing affiliate links or doing paid partnership posts that you need to post on your own social media channels. Being a creator is already a HUGE way that brands partner with business owners, and it's only getting bigger and bigger every year - and there are so many fun and creative ways to do that outside of the traditional avenues we've seen online to date.

Keep listening to hear 3 unique ways you can have fun creating content online while partnering with brands and getting paid in the process.

JOIN THE MASTERMIND WAITLIST:

https://shinewithnatasha.com/mastermind

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

As creative entrepreneurs it's so important to cultivate a business that thrives, not just survives. And engaging in speaking and brand partnerships can help you do just that.

Today's episode is all about shedding light on how diversifying your income through speaking and brand partnerships can support your business, take the pressure off of your main offers, and contribute to your business growth not just in terms of brand awareness and credibility - but your bottom line too.

If you're wanting to learn more about the secrets behind building a burnout-proof biz, then keep on listening because this episode is for you!

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Grab yourself a matcha, and join me for another laid-back, raw chat about this season of life and business.

In this episode, I'm chatting all about the recent changes happening in my life and business that I talked about implementing this past April. I'll be sharing why 3 day work weeks didn't work for me, how summer camp went - spoiler it was amazing - and the lessons learned along the way in both life and business while navigating this summer experiment.

Join me for an honest and candid discussion about how I learned to balance life and business this summer - without sacrificing fun - the lessons I learned about myself and my business along the way, and how I'm adjusting to each new season that entrepreneurship and adulthood bring.

LISTEN TO THE PRE-SUMMER LIFE AND BIZ UPDATE HERE:

https://podcasts.apple.com/us/podcast/life-and-biz-update-does-my-husband-still-work-for-me/id1491553314?i=1000610655596

CHECKOUT LINGODA HERE:

https://referral.lingoda.com/6tbHFP

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw