Fasten your seatbelts, take a deep breath, and brace yourself–this one’s going to ruffle some feathers, but that’s exactly why I feel I need to talk about this…

Today, I want to talk about why you’re actually not ready to hire a social media manager.

Too many people believe that hiring a social media manager will solve all their marketing problems. The truth? If your social media strategy is falling flat now, a social media manager isn’t going to be the miracle you’re looking for…and even if you hire one, if you’re not willing to show up, there’s not a lot they can do.

There are three ways to recognize when you’re not quite ready to hire a social media manager, and I’m listing them all right here. Let’s talk about what you need to have before you can begin outsourcing your social media.

EPISODE RESOURCES:

Join the waitlist for the Video Content Camp: https://shinewithnatasha.com/camp

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

To teach or not to teach? That’s the question I’ve seen floating around among creators lately, and as usual, it’s just not that simple…

Educational content can be of HUGE value to your audience…even if you’re not a “traditional” educator.

Educational content can be simple, transformative, and value-packed without becoming the basis of your whole platform. But not a lot of people know how to leverage this kind of content effectively.

Today, I’m sharing five of my own “hot takes” when it comes to educational content. Let’s talk about how you should actually be utilizing educational content on your platform.

EPISODE RESOURCES:

Join the Video Content Camp: https://shinewithnatasha.com/camp

Participate in the FREE video challenge: http://videoconfidencechallenge.com/

Get an inside look at my signature Shine Framework: https://open.spotify.com/episode/5o75i4l3GcLzz4LcyVtQlY 

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

There has been a lot of debate recently over whether entrepreneurs should be showing up on multiple social media platforms.

If you ask me, the answer is a resounding “Yes, but…”

Yes, you should be showing up on multiple platforms with your video content…

…BUT only if you can do so sustainably.

There are a lot of things to consider when deciding whether it’s time for you to start scaling to a new video platform, especially if you’re still learning how to be comfortable with showing up in your video content. Luckily, I can tell you everything you need to take a look at right here, and how to make it happen WITHOUT adding a heap of stress on your plate.

EPISODE RESOURCES:

Join the Video Content Camp: https://shinewithnatasha.com/camp

Participate in the FREE video challenge: http://videoconfidencechallenge.com/

Get an inside look at my signature Shine Framework: https://open.spotify.com/episode/5o75i4l3GcLzz4LcyVtQlY 

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Welcome to the newer, shinier Shine With Natasha! 

This rebrand has been a long journey, but five years after I first started my business, I finally feel as though I’m coming into my own. I am so thrilled with all the new things I’m offering through my signature programs, as well as all the changes made to our branding, our messaging, and the solutions we’re offering to those looking to gain confidence with their video content creation.

We’re not just covering Instagram–we’re here to help with all your video content questions and concerns through the four pillars of my Shine framework. 

Today, I’m giving you an exclusive sneak peek into the reasoning behind the rebrand, what’s changed, and why this has been a long time coming.

EPISODE RESOURCES:

Join the Video Content Camp: https://shinewithnatasha.com/camp

Participate in the FREE video challenge: http://videoconfidencechallenge.com/

Get an inside look at my signature Shine Framework: https://open.spotify.com/episode/5o75i4l3GcLzz4LcyVtQlY 

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

So many strategies for creating video content nowadays have one particular promise at the center of all their messaging: getting to avoid the work.

What if you only had to sit down and film once for the entire year? What if you never had to post to your feed? What if, what if, what if…

I get why these strategies are tempting, I do—but in my opinion, your strategy shouldn’t be about avoiding the thing. It should be about simplifying how you are implementing your video marketing plan for the year. You do not need to go to extremes to avoid it altogether.

In this episode, I’m going to go over the three pain points that usually fuel this reluctance to invest your time and effort into video…and why your ultimate goal should be to simplify the process rather than avoiding it entirely!

WORK WITH NATASHA:

Create your video growth plan for 2023 during a 60-minute live webinar on January 26th at 12 pm EST: https://shinewithnatasha.com/webinar 

Join the Video Content Camp: https://shinewithnatasha.com/camp

Participate in the FREE video challenge: http://videoconfidencechallenge.com/

Get an inside look at my signature Shine Framework: https://open.spotify.com/episode/5o75i4l3GcLzz4LcyVtQlY 

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Last time, we talked about my predictions for the upcoming year, including one thing in particular: the inevitable death of trending culture.

This week, I’m going a bit more in depth into the WHY behind this prediction: WHY I believe this, WHY trends became popular in the first place, WHY they’re now getting put on the backburner, and WHY you need to kick them out of your video content strategy as we move into 2023.

Don’t panic—I’m not here to tell you that you can never use a trend again EVER. But there does need to be a shift in mindset around using trends to create your short-form video content vs. coming up with high-value, more original content. Let’s dive right in.

WORK WITH NATASHA:

Create your video growth plan for 2023 during a 60-minute live webinar on January 26th at 12 pm EST: https://shinewithnatasha.com/webinar 

Join the Video Content Camp: https://shinewithnatasha.com/camp

Participate in the FREE video challenge: http://videoconfidencechallenge.com/

 

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Bad news: everything is shifting in the social media landscape come 2023.

Good news? You get to leave the trend-chasing behind.

2023 is the year of rebel content: original, trend-abolishing content that leaves lip-syncing and fancy transitions in the ashes of last year’s popular content. I’m here today to tell you all my predictions for the upcoming year, as well as all the ways my own marketing strategy is shifting as we head into the new year.

I’m going to share what’s leaving, what’s staying, and what I’m incredibly excited to embrace over the upcoming year on my various content platforms. And as always, video content is at the center of it all!

WORK WITH NATASHA:

Create your video growth plan for 2023 during a 60-minute live webinar on January 26th at 12 pm EST: https://shinewithnatasha.com/webinar 

Join my signature program: https://shinewithnatasha.com/camp

Participate in the FREE video challenge: http://videoconfidencechallenge.com/

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

New year, new me…new programs! 

Both my signature program and my mastermind are undergoing a major rebranding, and I’m thrilled to be able to share a little peek behind the scenes at some of the changes being made. My signature Shine Framework is now at the center of everything I’m teaching, a framework made up of four core elements: strategy, systems, skills, and sustainability.

Building up these four components of your social media content plan will be crucial for securing your success in 2023, and I can’t wait to share about it. If you’re ready to step into 2023 armed with a great strategy for showing up on your social media and building a committed community, this is the episode for you!

WORK WITH NATASHA:

Create your video growth plan for 2023 during a 60-minute live webinar on January 26th at 12 pm EST: https://shinewithnatasha.com/webinar 

Join my signature program: https://shinewithnatasha.com/camp

Participate in the FREE video challenge: http://videoconfidencechallenge.com/

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Too many business owners fall into one specific trap of content creation: they spend too much time and effort trying to be an influencer, and it’s not getting them the results that they want. Do you know why?

Because they’re prioritizing the wrong things.

Influencers have different needs than business owners. For an influencer to grow their page, they need followers. They need reach. They need numbers.

You might be thinking, “Doesn’t a business need these things too?” Not necessarily. Let me tell you what you ACTUALLY should be prioritizing as a business owner looking to enhance your social media presence.

WORK WITH NATASHA:

Join my signature program to learn more: https://shinewithnatasha.com/accelerator

Participate in the FREE video challenge: http://videoconfidencechallenge.com/

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Content batching is a popular method for keeping up with a consistent posting schedule, but in my opinion, we could make it even easier.

Content batching doesn’t mean you have to create thirty days’ worth of content in one day–in fact, I don’t suggest it–but it does mean you have to prep a few things in advance. Luckily, I’ve put together a checklist of all the different elements that you would want to include in a content batching day.

It’s time we made a consistent social media presence easier to achieve. If you need some help figuring out your best method for batching, this is the episode for you!

ENTER YOUR CHILL CONTENT ERA:

Quality Over Quantity: Optimizing Your Energy on Social

Media

Why You’re Burnt Out on Social Media (+the solution)

Self-Consciousness on Social Media: How to Tackle Shyness

Surrounding Video Content

 

WORK WITH NATASHA:

Join my signature program to learn more: https://shinewithnatasha.com/accelerator

Participate in the FREE video challenge: http://videoconfidencechallenge.com/

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw