The Shine Online Podcast

Is Threads a game-changer, or just another app adding to the noise in the social media world?

In today's episode we're diving into the world of Threads, Meta's new app that they've added to their growing social media portfolio.

If you're curious to find out what type of posts work best on Threads, how you can leverage Threads to build and expand your community, and how Threads can support your current content strategy, then keep on listening because this episode is spilling ALL the tea on Meta's newest social media app.

EPISODE RESOURCES:

Listen to the B2B Profile Experience episode here: https://podcasts.apple.com/ca/podcast/why-your-profile-experience-is-equally-important-as/id1491553314?i=1000612430952

Join the FREE Video Confidence Challenge here: https://www.videoconfidencechallenge.com

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Attention all product based business owners struggling to sell their products on social media - I have heard you, and I'm answering the call!

Today's guests are Jacqueline Snyder and Minna Khounlo-Sithep - the duo behind The Product Boss - and they came prepared serving all the truth bombs and nuggets of wisdom behind the 3 types of content you need in your social media marketing strategy to start actually selling your product online. The Product Boss helps product-based business owners grow their systems, visibility, and sales to create the life and business they want.

If you are a product based business you are not going to want to miss this insightful episode so keep on listening because Jacqueline and Minna are spilling all the tea on how to market your products on social media in an authentic, consistent, and sustainable way.

CONNECT WITH JACQUELINE AND MINNA:

https://www.theproductboss.com

https://www.instagram.com/theproductboss

OTHER EPISODE RESOURCES:

https://www.ayearofcontent.com

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

It's here, our 100th podcast episode of the Shine Online Podcast! And to celebrate, we're doing a Q&A!

In today's episode, I'm answering all of the burning questions that you've submitted, and I am not holding back on my responses. I'm answering everything from landing your first brand deal to the scaling mistakes I've made in my biz, what you need to know about pitching to brands, and so much more. So grab your warm beverage because the tea is piping hot!

EPISODE RESOURCES:

Learn More About the Mastermind: https://shinewithnatasha.com/mastermind

My Speaker Reel: https://shinewithnatasha.com/speaking

Listen to Episode 56. Inside the SWN Team: Hiring, Workflow, Management, Roles: https://podcasts.apple.com/us/podcast/56-inside-the-swn-team-hiring-workflow-management-roles/id1491553314?i=1000556385673

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

If posting on social media for your business is feeling a lot like summer school for you right now, then this episode is for you. So many entrepreneurs often perceive social media to be a daunting chore rather than an enjoyable aspect of their business.

But imagine this: what if I shared a method where you could effortlessly share non-business content on your social media this summer, all while effectively nurturing your audience AND enhancing your existing strategy? Believe it or not, it's entirely possible.

Today, I'll be exploring the psychology behind why people feel a stronger connection with your brand when you share non-business content alongside your regular content (and on the flip side, how solely posting business-related content and maintaining an overly polished image can turn them off). Keep listening to learn how you can show up on social media this summer in a way that's FUN for you and your audience this summer, and that is still strategically aligned with your brand and the audience you're trying to target.

EPISODE RESOURCES:

Submit your questions for Episode 100 HERE: https://airtable.com/shrTtP8fv2i7AOg0R

Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Today we are celebrating a HUGE milestone for the Shine Online Podcast, reaching 10K monthly podcast downloads! And to celebrate, I want to do a deep dive into how I did it. In this episode, I'll take you on a captivating journey through my three-year-long podcasting adventure, including the pivotal role played by the HubSpot Creators Program.

Brace yourself as we delve deep into the strategies and techniques that fueled the organic growth of my podcast, while also acknowledging the assistance of paid ads without compromising the quality of my target audience. Furthermore, gain invaluable insights and practical advice as I share my personal recommendations for those embarking on a podcasting journey from scratch. Get ready to unlock the secrets to podcasting success as we dive into this celebratory episode!

EPISODE RESOURCES:

Submit your questions for Episode 100 HERE: https://airtable.com/shrTtP8fv2i7AOg0R

Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

To the entrepreneur looking to simplify their video content strategy... you're focusing on all the wrong things! What if I told you it was possible to infuse more video into your marketing strategy in a way that was still fun and authentic to YOU, but without relying on audio trends and quick gimmicky hacks? I don't need to pinch you because that world exists my friend! And I'd love to teach you how.

Buckle up for an exclusive Panel Replay from the 2-day Visibility on Video summer summit featuring three campers from my signature program, the Video Content Camp (psst doors close THIS Friday, June 23rd btw).

Join our three panelists Nick, Tracey, and Kirsten as they chat about the insights they've gained from their experiences within the Camp thus far. From refining their video strategies to leveraging newfound confidence on camera to share their expertise and sell their offers with confidence and ease. These entrepreneurs have harnessed the low-lift video content teachings from the Video Content Camp to grow and nurture their evergreen funnels and maximize their launch content through the power of video.

Tune in to this exclusive Panel Replay and let the stories of our panelists inspire you to take the leap toward low-lift, original video content creation (and show you firsthand how fun and simple video can be without exhausting tactics or cringe-y trends). It's time to amplify your visibility and shine online!

Interested in joining the Video Content Camp?

🔥 Learn more about the Video Content Camp HERE: https://shinewithnatasha.com/camp

EPISODE RESOURCES:

Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Today we're doing something a little bit different... I'm taking you behind the scenes on a Camp Coaching Call inside my signature program the Video Content Camp and giving you a taste of what it's like to be coached by me. At the time this episode is published, doors are now open for our Summer 2023 enrollment in the Video Content Camp! This program was created for entrepreneurs and creators that want to create strategic video content without having to rely on the latest trends or gimmicky hacks.

Camp Coaching Calls are something I host inside the Video Content Camp on a monthly basis. With these coaching calls, we cover everything from strategy, mindset, your content, and more. They are also one of the favorite elements of the program for both the campers and myself! Additionally, when you join the Video Content Camp, you also gain access to past replays, which are equally valuable.

In today's call, we covered a broad range of topics from planning launch content (and why your content plan should differ between launch and nurture mode), to learning why "boring" stories sell, and discussing the two different types of stock content you need to be creating and incorporating into your video strategy if you aren't already.

Interested in joining the Video Content Camp?

🔥 Learn more about the Video Content Camp HERE: https://shinewithnatasha.com/camp

EPISODE RESOURCES:

Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

The Instagram algorithm before and after 2020 has changed a lot which raises the question, "What's working on Instagram in 2023?" Well, the Head of Instagram, Adam Mosseri has answered!

In his recent video (which you can read a summary of here) Adam breaks down ranking signals (which essentially are the different metrics the algorithms use to determine a user's reach). 

That is why in this episode I'll be answering all your burning questions around how to grow on Instagram in 2023 - including whether you should change your content strategy in 2023, where should you focus to grow on the Instagram app, and whether video should still be a non-negotiable in your video strategy.

Keep on listening to hear the latest Instagram tea - it's piping hot!

☀ Sign up for the 2-day summit Visibility on Video: https://shinewithnatasha.com/summit

EPISODE RESOURCES:

Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge

Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

Watch this episode on YouTube: https://youtu.be/ckiK6tYneBw

🎙 PODCAST EPISODES MENTIONED:

Why Your Profile Experience is Equally Important as Engaging Content on Social Media | Back to Basics:

https://podcasts.apple.com/us/podcast/why-your-profile-experience-is-equally-important-as/id1491553314?i=1000612430952

The Anatomy of a Great Video | Master Short-Form and Long-Form Video Content | Back to Basics:

https://podcasts.apple.com/us/podcast/the-anatomy-of-a-great-video-master-short-form/id1491553314?i=1000614251991

Do You Even Need Content Pillars in Your Video Strategy? | Back to Basics:

https://podcasts.apple.com/us/podcast/do-you-even-need-content-pillars-in-your-video-strategy/id1491553314?i=1000611533783

Instagram Algorithm Updates You NEED to Know Going into 2022:

https://podcasts.apple.com/us/podcast/50-instagram-algorithm-updates-you-need-to-know-going/id1491553314?i=1000548327487

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

We've all seen the boom of video content on social media. Chances are if you're a creator or entrepreneur, I don't have to convince you that video is a powerful tool that you should be including in your content strategy. But creating video content just to create content isn't enough to see sales from those efforts. You need to have a sound video strategy and plan in place.

That is why in the final episode of the Back to Basics series, we're diving into the 4 common reasons your video content doesn't convert (and how to fix it!). Stay tuned to learn all about what makes video content convert, what doesn't, and how you can leverage video content in your content strategy ecosystem in a way that actually leads to conversions.

☀ Sign up for the 2-day summit Visibility on Video: https://shinewithnatasha.com/summit

EPISODE RESOURCES:

Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge

Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

Watch this episode on YouTube: https://www.youtube.com/watch?v=Mf0HscGUc44

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Have you ever wondered about the perfect formula for creating engaging video content on a consistent basis? Surprise! There definitely is, and today I'm sharing it with you.

In the third installment of the Back to Basics series, we're diving into the anatomy of a great video. In this episode, I'm sharing the key elements that make a video stand out, whether it's a short-form snippet or a longer-form masterpiece.

If you're eager to elevate your video content creation game, then keep on listening because this is the episode you've been waiting for.

EPISODE RESOURCES:

Sign up for the free Video Confidence Challenge: https://shinewithnatasha.com/challenge

Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

Watch this episode on YouTube: https://www.youtube.com/watch?v=31Q8KxuAibM

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw