Creating content INSIDE your programs? WHAAAA?

When you finally launch your course, membership, or program - and you get the clients IN there…

The need for content is STILL vital - but it changes a bit.

Inside your programs, you need to build trust & relationships while communicating a LOT of information.

It's very possible you might forget or assume something - and miss a chance to help your audience.

The need for great content does not end at the checkout counter.

This is why I asked digital strategist, Sandra Scaiano, to share her PEAK framework with us!

She’s an expert at creating easy ways to help her clients take action & implement inside their programs, memberships, and courses!

Sandra shares so much goodness in this conversation - you’re going to feel SO CONFIDENT that you can take care of the clients INSIDE your programs, no problem!

As Sandra says: “Anyone can build you a website - I can build you a BUSINESS!” Check her out at https://sandrasky.com

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Do you feel invisible - like putting content out isn't even worth it?

And...when someone asks you, "What do you do?" - do you stutter OR have a five-minute explanation?

If feel like you're so generic that you're lost in the ocean of a million other YOUs...

Then your brand message is too MEH!

How do you go from MEH to YEAH!!! Messaging?

That's what we're talkin' about today on Content Creation Made Easy:

CRYSTALLIZING your brand message so you stop blending into the wall & being ignored by your audience!

You'll even hear examples of how to go from MEH to KICK ASS, STAND OUT MESSAGES!

Use them to help YOU craft a STAND OUT, "YEAH!!!" Brand Message that makes your audience opens their eyes to finally SEE you...

No more vanilla messaging, my friend!

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There’s NO one right way to “do content”.

We create a goal, decide on a strategy, and choose the tactics that feel best for us.

But what happens when you get stuck in a vortex of “I don’t wanna!!”?

When marketing + content feels like it’s too hard, too much work, and not working anyway?

What about when you’re overwhelmed by all of the options & possibilities?

This week, Jen explores how that wanting to give up is very real - and what to do about it instead of…

**Burning down the business…

**Walking away from marketing altogether…

**Trying to do EVERYTHING but feeling immobilized by it…

**Giving up creating content - and abandoning your audience!

The overwhelm is real - so how do we deal with it REALISTICALLY?

How do we IMPLEMENT what we know, let go of what’s not serving us, and taking ACTION that feels good?

This is what Jen covers in today’s episode of Content Creation Made Easy!

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Whether you’re inundated with content ideas or finding a topic to talk about feels like looking for water in the desert…

we need to talk about making WHAT TO TALK ABOUT a lot freakin’ easier.

Your words matter. What you say to your audience matters. And if you’re struggling with this aspect, it’s a part of your marketing + content strategy that will stop you from showing up fully & consistently.

So! Wrap up December 2021’s theme of “Stay out of Burn Out” with 3 things to help you know WHAT to say - in a way that makes creating content sustainable & easier!

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This is one of the biggest marketing questions & struggles out there. Some entrepreneurs have SO much to say, ideas pouring out. The downside? Content topics crush them because there’s just TOO much to say…

and not enough time to say it.

The opposite situation is a very real problem: “I don’t know WHAT to say!” These people only see an empty pool and stress out because they can’t come up with anything to share & can’t develop their audience.

No matter which one you are, today’s podcast will help you know

• how to say less to create more impact

• what to put in every piece to increase connections

• who you can STOP talking to!

Ultimately, we’re working to stay out of content burnout & overload. Jen’s got realistic ways to help!

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When you become an entrepreneur, you quickly realize that no one is sitting in an office waiting to give you permission to try something new.

So we wind up seeking insight, feedback, & validation for our ideas.

Spending TONS of time & money on courses or systems that work for other people...but maybe not for us!

This contributes to feeling exhausted in our businesses!

That’s why this month, I’m diving into ways to stop burning yourself out, especially when it comes to content creation in your business marketing!

Because the most important thing you can do right now is get your energy up & focus clearly so you can feel good about where you’re headed next!

Let's put an end to the marketing churn out & burnout! In a mere 13 minutes, learn several realistic strategies you can implement & see some results to make your life & business easier!

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Your whole life, you've been told be more quiet.

You're too much. TOO LOUD. To opinionated.

No one wants to hear it...shhhhhh. STOP IT.

You've never looked "quite right", haven't really fit in, & didn't sound like everyone else.

But now - you have a business and you're SUPPOSED TO SHOW UP in public?

With a persona and a brand and an opinion?

"Create a platform!" they said. "Start your own show!" they said.

Um. After a life of being told to pipe down, how are we supposed to do this? Especially if we don't look, sound, or feel like "everyone else"?

That's what we're talkin' about today with Food & Body Love coach, Teddey Hicks.

Seriously real talk: how are we supposed to be visible in a world that's told us repeatedly to step aside?

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Kristin always excelled at everything in her life: from grades to sports to law school to parenting.

Next up: growing a business!

When she joined Jen’s Content Creator’s Mastermind last year, she had no idea why this content thing was so freakin’ hard for her!

She created clear goals, but Kristin was incredibly frustrated by not being able to activate on & achieve them.

Why was marketing, content, and - as she called it - “doing the do” so damn hard for her?

Turns out something deeper was going on, and Kristin’s transformation gave her permission to walk away from what did NOT serve her and create a focus that brings her life & energy!

Listen in on a very real conversation, where Kristin shares with Jen what she uncovered about marketing her business - and what she did to create success going forward!

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I don’t want to ‘do’ marketing

I hate social media

I don’t want to make time for content

If you feel tired simply thinking about marketing & content creation: Jen wants you to know:



Listen to today’s podcast for realistic small shifts to make marketing more HUMAN for you - so you can move beyond this exhaustion, overwhelm, resentment, & confusion!

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Can you "do content" if you're highly introverted, think marketing feels performative, & are reserved or private?

YES - but HOW?

Today Jen talks to Ariana Joy, a copywriter who teaches us how to create copy, content, & messaging that's 100% customized & specific to YOU.

YOUR specific personality, way of being in the world, and orientation to marketing!

She uses Human Design, a kind of personal inventory or way of knowing yourself even better -to drive a marketing plan that feels right for you!

Marketing that feels HUMAN and is DESIGNED specifically for who you are.

So, can I “do content” if I’m introverted, think content feels performative, and am reserved? HELL YES! Tune in today & learn what Arianna Joy - human design copywriter, teaches us about becoming more YOU in your content.

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