You're building something that matters. A business rooted in social impact. A brand that stands for the greater good. But some days? You think it might be easier to follow the crowd.

The narrow path of profit with principle - yes, it's a hard walk, but it’s the only road to greatness.

Here's what I know: The noise is loud and it looks like the market is crowded. It's hard to know what's real and what's just another distraction. And social impact doesn’t happen without community. 

That's why The Talents are here - real talk about testing alignment and staying authentic.

My name is Cortina Jenelle Caldwell, founder & CEO at Brand Evangelist, inventor of Beautiful Good and host of The Talents. For over 13 years, I’ve served nonprofits, B Corps, social enterprises, schools, communities and ministries who invited me on the inside to optimize their impact and amplify their message. And now, I’m here to sit with you to share what I know and get curious about what I don’t - all in the name of building brands, doing good business, and believing in better futures.

Subscribe to The Talents wherever you love podcasts, join the community at brandevangelist.io.

#brandbuildbelieve

With companies like Amazon, Wells Fargo, Wal-Mart, American Airlines, Glassdoor, IBM and X (formerly known as Twitter) dropping their DEIB initiatives, staff and/or funding, it seems like business doesn’t want to do inclusion. My take?

That these business should have a pipeline to success that allows all team members equal access to reach their potential, anyways. How odd is it to try and get people to stay mediocre when what our community needs is our creative genius?

In this episode, I dive into the notion that entrepreneurs have a responsibility towards developing leaders and transplanting solutions in communities - THIS is how we do business better.

Produced By -

⁠Patreon⁠

Is your business positioned to be passed down to the next generation? Will your brand outlive you and earn you a place in history? What will people remember you for? Learn how to build a legacy from the very beginning stages of building your business and let’s have that conversation about your legacy that you’ve been meaning to have.

Produced By -

⁠Patreon⁠

Learn how to build business that beats statistics by not failing or closing your doors within the first 5 years. How is it done?

Produced By -

Patreon