📦 What is Connected Packaging?

As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.

Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!

📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!

🎙 About our Host:

Jenny Stanley → Founder & MD of Appetite Creative

Stuart McLellan → Sales Director, Delga Press

Mohamed Bassyouny → Business Development Manager, SIG Group

Zakithi Mncwango → Marketing Manager

🎙 About the Summit: https://connectedpackagingsummit.com/...

🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/

We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

📦 What is Connected Packaging?

As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.

Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!

📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!

🎙 About our Host:

Jenny Stanley → Founder & MD of Appetite Creative

Rachel Sheldon → Market Development Manager, Greiner

Andrew Manly → Communications Director, AIPIA

🎙 About the Summit: https://connectedpackagingsummit.com/...

🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/

We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

📦 What is Connected Packaging?

As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.

Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!

📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!

🎙 About our Host:

Jenny Stanley → Founder & MD of Appetite Creative

Gemma Rollason → Head of Global Brand Partnerships, Peasy (formerly LitterLotto)

🎙 About the Summit: https://connectedpackagingsummit.com/...

🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/

We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

📦 What is Connected Packaging?

As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.

Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!

📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!

🎙 About our Host:

Jenny Stanley → Founder & MD of Appetite Creative

Thomas Vollmuth → Head of Brand Owner Management, Koenig & Bauer

🎙 About the Summit: https://connectedpackagingsummit.com/...

🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/

We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

📦 What is Connected Packaging?

As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.

Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!

📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!

🎙 About our Host:

Jenny Stanley → Founder & MD of Appetite Creative

Ivan Gonzalez → CEO of recycl3r

🎙 About the Summit: https://connectedpackagingsummit.com/...

🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/

We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

📦 What is Connected Packaging?

As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.

Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!

📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!

🎙 About our Host:

Jenny Stanley → Founder & MD of Appetite Creative

Katie Livesley → Managing Partner Digital Display, Dentsu UK

Gregor Murray → ECommerce Channel Development Director, DCG

🎙 About the Summit: https://connectedpackagingsummit.com/...

🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/

We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

📦 What is Connected Packaging?

As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.

Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!

📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!

🎙 About our Host:

Jenny Stanley → Founder & MD of Appetite Creative

Steve Wardle → Senior Manager, Design Operations & Process, Kellanova

🎙 About the Summit: https://connectedpackagingsummit.com/...

🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/

We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

📦 What is Connected Packaging?

As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.

Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!

📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!

🎙 About our Host:

Jenny Stanley → Founder & MD of Appetite Creative

Alice Rackley → CEO and Co-founder of Polytag

Jörg Sabo → Global Marketing & Innovation Director, Greiner Packaging

🎙 About the Summit: https://connectedpackagingsummit.com/...

🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/

We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

📦 What is Connected Packaging?

As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.

Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!

📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!

🎙 About our Host:

Jenny Stanley → Founder & MD of Appetite Creative

Marco Macoratti → Industry expert

Stefan Hilss → CEO of linked2brands

🎙 About the Summit: https://connectedpackagingsummit.com/...

🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/

We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.

📦 What is Connected Packaging?

As its name indicates, it allows brands to “connect” with their consumers through packaging that integrates technology like tags, QR codes, or sensors that can generate and collect third-party data that would provide them with a deeper understanding of their consumers’ behaviors and as a result, optimize campaigns.

Connected Packaging allows brands to add real value to their users’ lives, transforming packaging into interactive brand tools and creating meaningful experiences that would stay on the top of their minds for quite a long time!

📢 This session took place during the Global Connected Packaging Summit 2024, where industry experts gave their insights on connected packaging, sustainability, qr codes, authentication and more!

🎙 About our Host:

Jenny Stanley → Founder & MD of Appetite Creative

Gavin Ger → CEO and Co-Founder of Laava

🎙 About the Summit: https://connectedpackagingsummit.com/...

🦒 About Appetite Creative: 🌐 https://www.appetitecreative.com/

We are THE global digital agency for enterprises specializing in B2C marketing, connected packaging, and customer engagement experiences at scale.