Imagine rising from a firefighter and paramedic to becoming a successful entrepreneur, with over 600 providers in your team? That's the amazing journey of Johnny Weber, co-founder of three thriving mobile IV practices. In our engaging conversation, we explore his unique path, focusing on his people-first approach that’s been instrumental in shaping his success in the IV space.

We're not talking about just numbers and profits; this is a story of fostering meaningful connections, cultivating kindness in the workplace, and making a tangible impact in people's lives. Johnny shares his passion for the medical side of running a mobile IV practice, illuminating how this business has transformed lives - from rescuing people from the grips of food poisoning to providing relief to chronic migraine sufferers.

In the backdrop of our enlightening chat, we delve into the critical role played by the American IV Association (AIVA) in the industry. Johnny stresses the need for stringent laws, regulations, and resources for mobile IV practices while discussing the benefits of IV treatments. Whether you're seeking to join the IV hydration therapy industry or are already a part of it, this conversation with Johnny Weber is bound to offer you insights, inspiration, and invaluable strategies. Tune in to explore a whole new facet of entrepreneurship in the IV space!

Johnny Weber
https://www.linkedin.com/in/jonathan-weber-2056b9a1?original_referer=https%3A%2F%2Fwww.google.com%2F

About

My professional career began as a firefighter/paramedic for 17 years; 4 of which were in the United States Air Force.

In 2016, my journey into the IV Therapy industry started and changed my life forever. The passion I have for the industry and, more importantly, the dispatchers/providers/leaders/owners in the industry is nothing I’ve ever felt before.

I love to help others in this new industry not get caught up in the nonsense. Love what you do and work together with your competitors. Build up the entire pie. Not just your slice. ✊🏼

“People Over Profit” - Dale Partridge

Be kind. Be patient. Have integrity. Love the process.

IV Hydration Therapy Business Academy & Networking Event FL | Registration | Register by clicking on the link below!

https://www.americaniv.com/page/events


The Tap Podcast Host, Tyler Terry
https://www.linkedin.com/in/tyler-terry-09518154/

American IV Association AIVA – Our Mission

The American IV Association (AIVA) is committed to its members and the advancement of the IV hydration therapy community and offers essential up-to-date compliance resources for members through training, events, detailed content, and other resources, including state-by-state requirements for licensing and certification, operations, and marketing. AIVA will track government enforcement activity, regulatory guidance, and emerging trends – translating the confusing body of information int

We've got a particularly insightful episode for you today, featuring our esteemed guest, David Light from the American IV Association. David brings to light unheard parallels between the substance abuse industry and the IV therapy industry, underlining the indispensable need for regulation and guidance for both sectors. As a member of AIVA, he highlights the benefits such as access to elite regulatory guidance, ensuring compliance, and enabling providers to deliver best in closet IV hydration services.

Our conversation takes a deep dive into the world of IV hydration therapy, spotlighting the mission and ambitions of The American IV Association. We talk about their objective to offer education and risk mitigation strategies to potential consumers within the industry. The episode uncovers a discussion on the potential growth in the industry, touching upon economic factors that could be a speed bump, and how regulations and guidelines are set to shape the industry's future. We conclude our talk by exploring the competitive market landscape. Tune in for an enlightening conversation that could change the way you see the IV hydration therapy industry.


David Light

David is a doctoral level physical therapist for the past 2 decades who also received an MBA. He's worked for large corporations and private equity backed companies. David's also worked in private practice for a decade (his own, through acquisitions and a sale), and in the financial services world as a mid-market ambulatory consultant.



IV Hydration Therapy Business Academy & Networking Event FL | Registration | Register by clicking on the link below!

https://www.americaniv.com/page/events


The Tap Podcast Host, Tyler Terry
https://www.linkedin.com/in/tyler-terry-09518154/

American IV Association AIVA – Our Mission

The American IV Association (AIVA) is committed to its members and the advancement of the IV hydration therapy community and offers essential up-to-date compliance resources for members through training, events, detailed content, and other resources, including state-by-state requirements for licensing and certification, operations, and marketing. AIVA will track government enforcement activity, regulatory guidance, and emerging trends – translating the confusing body of information int

Demystifying SEO

In today's special episode, we invite a world renown speaker and key opinion leader, Dennis Yu. Dennis shares a wealth of knowledge as it relates to reengineering the way we think about SEO. Educating our listeners on how to organically optimize your website's ability to genuinely rank by posting real, genuine content that patients want to consume. Dennis also educates our listeners on ChatGPT and the future of AI. We discuss the value of capturing patient testimonials in the office as they're checking out and teaching your team how to quickly and efficiently capture an authentic testimonial. Dennis also talks about the phones being the new computer and how the value of User Generated Content is growing and becoming more valuable every single day on platforms such as Amazon and Google. This is a can't miss episode! 

Meet our Special Guest, Dennis Yu

CEO of BlitzMetrics, a digital marketing company which partners with schools to train young adults. We offer courses, implementation, and consulting.

My personal mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sharing his insights from managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.

I help digital agencies grow, serving doctors and real estate agents as fractional CTO.

I'm an internationally recognized lecturer in digital marketing and have spoken over 730 times in 17 countries, spanning 5 continents.

Featured in: The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

A few topics that are covered during this podcast:  
 

• What is SEO?
• Rethinking SEO in the viewpoint of the actual Search Engine
• How to audit your agency that manages your SEO
• How to create organic content
• How to train staff members to capture patient testimonials in real time, right after they've had an amazing experience
• What is ChatGPT? 
• How will ChatGPT and AI effect the future of content creating and marketing?

Helpful links:

• Follow Dennis Yu on LinkedIn
• Follow Dennis Yu on Instagram
• Purchase or download Dennis' book, "The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!"
• Watch Dennis Yu's CNN interview
• Dennis Yu, Marketing Advisor at Liquivida
• Learn about Blitz Metrics
• Learn about the American IV Association (AIVA)

The Tap Podcast Host, Tyler Terry
https://www.linkedin.com/in/tyler-terry-09518154/

American IV Association AIVA – Our Mission

The American IV Association (AIVA) is committed to its members and the advancement of the IV hydration therapy community and offers essential up-to-date compliance resources for members through training, events, detailed content, and other resources, including state-by-state requirements for licensing and certification, operations, and marketing. AIVA will track government enforcement activity, regulatory guidance, and emerging trends – translating the confusing body of information int

Recently the CA Board of Pharmacy’s (BOP) filed a complaint against La Vita Compounding Pharmacy for compounding sterile preparations with Glutathione and Methylcobalamin. This complaint and what is happening with California Compounding Regulations should be taken seriously as they may have nationwide implications that every IV hydration therapy provider should be aware of.  Join Jennifer Kraatz, MSPharm, Founder of Pharmacy Upward and Jeff Cohen, Esq, Founder the Florida Healthcare Law Firm as they discuss what California providers are doing to circumvent this issue, what the possible consequences of their actions are, and what IV hydration therapy providers nationwide should be aware of, and be diligent in, to help avoid the same stipulation in their state.

A few topics that are covered during this podcast:  
 

• Do state regulators really have the authority to make these decisions and do they investigate and uphold these decisions?
• What motivates regulators to investigate and pass such restrictions? 
• If you are in California and your pharmacy has not received a cease and desist for Glutathione and Methylcobalamin injections, should you continue to order these products for your patients? 
• Who is liable should you and/or the pharmacy be investigated? What are the ramifications?
• What is the difference between nutraceutical grade and injectable grade Glutathione and Methylcobalamin? 
• How do you know if the pharmacy is providing you nutraceutical or injectable grade and why this is a critical issue? 
• What should consumers be aware of?
• What have we learned from this, about the industry? 
• Are other states likely to follow California?
• How can providers stay on top of the ever changing BOP and FDA guidelines? 
• How do they shorten the gap between themselves and regulators?

 Key takeaways:

• Partner with your pharmacy and ask them questions about quality, injectable grade, certificate of analysis, and more.
• View the regulatory bodies as your partners, communicate, and help close the gap.
• Every state is being regulated differently.
• Be more initiative-taking, self-regulate and define in a granular way what quality means to you and your organization.
• Quality is either going to be defined for you, by you or at you. 
• Larger provider practices should become interactive and speak with the regulators, build a collaborative relationship, and become a quality resource to them on industry information.
• As consumers, you are paying for what you get.  

Helpful links:

• State of California, Compounding Regulations Information 
• FDA Human Drug Compounding Information
• Joint Commission: Pharmacy Rules/Regulations by State for Compliance with USP 797
• California Board of Pharmacy Contacts
• FDA Inspections of Compounding Outsourcing Facilities YouTube Video ·        
• FDA on Human Drug Compounding

Jennifer Krantz, MS

In this episode, Coop shares IV Hydration pearls in regards to: 

1. Procedures that can be done concurrently with IV hydration (how to maximize time and income). 
2. What is required physically to add IV therapy to an existing practice? (Ie treatment space, making the “experience”)
3. Can patients bring a friend/family member or schedule “IV parties”?
4. What practice types are best suited for this offering?
5. How does it impact overhead? What are start up costs?

Jennifer Cooper, MS, APRN, AGACNP-BC

 Jennifer 'Coop' Cooper is a board-certified acute care nurse practitioner who specializes in surgery, IV therapy, and total-body wellness. After more than 10 years in the operating room, Coop has assisted in literally thousands of procedures, from heart transplants to mommy makeovers. Now in private practice at Pacific Heights Plastic Surgery, Cooper continues to provide exceptional care to her patients, both in the OR as well as in her in-office wellness lounge. Here, she specialized in IV therapy, injectable supplements, and medical weight management. The wellness lounge was designed and implemented by Coop, as she and her team built the lounge from the ground up as a labor of love in order to provide a full-service wellness experience for their patients. Outside the clinic, Coop is also a certified IV immunoglobulin (IVIG) provider, specializing in in-home IV immunotherapy. 

A decorated combat veteran, Coop served as an Army broadcast journalist and public affairs specialist prior to entering the medical field. She now gets to put these skills to great use writing policies and procedures, blog posts, and marketing content for Build My Health and the American IV Association. Coop is a member of the ANCC and holds certifications in adult-geriatric acute care, medical weight management, wound care, and IV immunoglobulin therapy.

FAVORITE IV BOOST: Calcium & Vitamin D! Coop says, "Just about everyone needs calcium and vitamin D, but it's especially important for women's bone health and the prevention of osteoporosis. I love to add these to my IVs regularly because I have ulcerative colitis, so I don't absorb the nutrients from pills very well well."


American IV Association AIVA – Our Mission

The American IV Association (AIVA) is committed to its members and the advancement of the IV hydration therapy community and offers essential up-to-date compliance resources for members through training, events, detailed content, and other resources, including state-by-state requirements for licensing and certification, operations, and marketing. AIVA will track government enforcement activity, regulatory guidance, and emerging trends – translating the confusing body of information into practical, actionable steps for AIVA members. The resources provided will enable members to improve their practices, manage risks, and develop effective compliance. Additionally, AIVA provides knowledgeable and specialized resources for training and business development. Their membership and website resources will be launched in the coming weeks, beginning with: Florida, California, Texas, Georgia, Nevada, New York, Arizona, North Carolina, Ohio and Michigan. 

For more information, visit: https://www.americaniv.com/
email: [email protected] or call 561-455-7700 Ext. 134

The Tap Podcast Host, Tyler Terry
https://www.linkedin.com/in/tyler-terry-09518154/

In this episode, we invite Sam Tejada onto our show to share his thoughts and expertise as it relates to a more proactive approach to IV Therapy.

Sam Tejada began as a firefighter, paramedic, and then opened his first company Rescue-101 providing training to the American Red Cross in South Florida. Becoming involved with Cenegenics, and mentored by Dr. Robert Willix, Sam opened his first Liquivida Lounge in 2013. Liquivida is now a highly recognized integrated IV Hydration Therapy Franchise with several flagship stores throughout Florida, as well as expanding into other states such as Texas and New Jersey.

https://www.liquivida.com

Sam covers:

• Vitamin IV THERAPY 
• What are the benefits of IV nutritio
• How often do you recommend coming in to get a drip
• Preparation of IV bags
• Storage of IV products
• Proper formulations when it comes to IV therapy
• Benefits of IV Nutrition
• Diagnostics tools 
• Blood work for genetic testing 
• How to market to your patients
• How to educate your patients
• Mobile IV Practices
• Proper documentation 

American IV Association AIVA – Our Mission

The American IV Association (AIVA) is committed to its members and the advancement of the IV hydration therapy community and offers essential up-to-date compliance resources for members through training, events, detailed content, and other resources, including state-by-state requirements for licensing and certification, operations, and marketing. AIVA will track government enforcement activity, regulatory guidance, and emerging trends – translating the confusing body of information into practical, actionable steps for AIVA members. The resources provided will enable members to improve their practices, manage risks, and develop effective compliance. Additionally, AIVA provides knowledgeable and specialized resources for training and business development. Their membership and website resources will be launched in the coming weeks, beginning with: Florida, California, Texas, Georgia, Nevada, New York, Arizona, North Carolina, Ohio and Michigan. 

For more information, visit: https://www.americaniv.com/
email: [email protected] or call 561-455-7700 Ext. 134

The Tap Podcast Host, Tyler Terry
https://www.linkedin.com/in/tyler-terry-09518154/

In this episode, we invite Colin Carr onto our show to share his thoughts and expertise when it comes to maximizing profitability through real estate.

Colin Carr, CEO
CARR Healthcare Real Estate

Colin Carr is the Founder and CEO of CARR, and invests his time and expertise into the professional lives of his staff and agents, systems and processes, and ultimately the thousands of healthcare providers that CARR has the privilege to represent annually.

Colin has been involved in commercial real estate since 2000 and has personally completed over 1,000 transactions. Colin trains and advises thousands of healthcare professionals, administrators, investors and students throughout the country on an annual basis through national meetings, conventions, study clubs, associations, universities, webinars and more.

CARR’s mission is to help healthcare providers Maximize Your Profitability Through Real Estate®

Colin shares pearls on: 

•  How much space and square footage is needed when starting an IV Hydration Therapy Business
• The value of working with an experienced healthcare real estate agent
• Factors to consider as you’re looking at parking options for your employees and your patients
• Visibility and signage to increase awareness and draw even more patients in
• What should we be looking for as we evaluate the interior space?
• The inherent value of anchor tenants and complimentary practices

https://carr.us/

American IV Association AIVA – Our Mission

The American IV Association (AIVA) is committed to its members and the advancement of the IV hydration therapy community and offers essential up-to-date compliance resources for members through training, events, detailed content, and other resources, including state-by-state requirements for licensing and certification, operations, and marketing. AIVA will track government enforcement activity, regulatory guidance, and emerging trends – translating the confusing body of information into practical, actionable steps for AIVA members. The resources provided will enable members to improve their practices, manage risks, and develop effective compliance. Additionally, AIVA provides knowledgeable and specialized resources for training and business development. Their membership and website resources will be launched in the coming weeks, beginning with: Florida, California, Texas, Georgia, Nevada, New York, Arizona, North Carolina, Ohio and Michigan. 

For more information, visit: https://www.americaniv.com/
email: [email protected] or call 561-455-7700 Ext. 134

The Tap Podcast Host, Tyler Terry
https://www.linkedin.com/in/tyler-terry-09518154/

In this episode, we invite Jeffrey L. Cohen to join us and give our listeners a recap on how the very first Business Academy went that was hosted by the American IV Association.  Jeff also shares insights from attendees, unique conversations that were had and explains the layout and landscape of what types of medical professionals are attending the event. Jeff shares his perspective on where he sees the industry going over the next 10 years and where it will ultimately land. He also shares with us what he would tell his neighbors, friends and family what he would specifically do and look for if they were just starting an IV Therapy practice and asked him for his advice.

JEFFREY L. COHEN, ESQ.

A healthcare lawyer for over 34 years, Mr. Cohen founded the Florida Healthcare Law Firm in
2008. The firm represents every kind of healthcare professional and business in corporate, regulatory, transactional and litigation matters. Representative businesses include medical practices, regenerative medicine providers, imaging centers, surgery centers, durable medical equipment providers, pharmacies, clinical and genetics labs, nurse registries and home health care providers. The firm services clients both in and outside of Florida.
Jeff is an AV rated lawyer and is Board Certified by the Florida Bar as an expert in Health Care
Law. He’s represented regenerative medicine and IV providers during his entire career and is one of the Founders of the American IV Association.
Jeff was named “Best Health Care Attorney” by the Medical Business Health Care Awards, has been selected by his peers as a “Leading American Attorney,” is the recipient of many healthcare law awards and recognitions, including Florida's Legal Elite for many years running. He's also a sought-after lecturer and author on health care law topics around the country. He can be reached at and by calling (561) 455-7700.


American IV Association AIVA – Our Mission

The American IV Association (AIVA) is committed to its members and the advancement of the IV hydration therapy community and offers essential up-to-date compliance resources for members through training, events, detailed content, and other resources, including state-by-state requirements for licensing and certification, operations, and marketing. AIVA will track government enforcement activity, regulatory guidance, and emerging trends – translating the confusing body of information into practical, actionable steps for AIVA members. The resources provided will enable members to improve their practices, manage risks, and develop effective compliance. Additionally, AIVA provides knowledgeable and specialized resources for training and business development. Their membership and website resources will be launched in the coming weeks, beginning with: Florida, California, Texas, Georgia, Nevada, New York, Arizona, North Carolina, Ohio and Michigan. 

For more information, visit: https://www.americaniv.com/
email: [email protected] or call 561-455-7700 Ext. 134

The Tap Podcast Host, Tyler Terry
https://www.linkedin.com/in/tyler-terry-09518154/

In this episode, we invite Audrey Neff to share her expertise and experience with our audience on how to strategically market to your patients in a variety of ways in today's technology driven world. She focuses in on the power of attaining patient reviews, converting online traffic into booked consults, click to brick marketing, as well as shares many other pearls of marketing wisdom that she's gained as she's now become one of the most sought after marketing minds in both the Medical Aesthetic and IV Therapy industries.

Special Guest, Audrey Neff

Audrey Neff serves as the Director of Marketing for PatientNow, which provides practice management & marketing solutions for over 3,000+ elective medical practices worldwide. Audrey brings over a decade of experience in sales & marketing — seven years of which has been in the anti-aging & medical aesthetic verticals. She is a frequent industry speaker on practice development & marketing strategy and is faculty for 18 prestigious medical associations and conferences across the U.S.

https://www.linkedin.com/in/audreyneff/


American IV Association AIVA – Our Mission

The American IV Association (AIVA) is committed to its members and the advancement of the IV hydration therapy community and offers essential up-to-date compliance resources for members through training, events, detailed content, and other resources, including state-by-state requirements for licensing and certification, operations, and marketing. AIVA will track government enforcement activity, regulatory guidance, and emerging trends – translating the confusing body of information into practical, actionable steps for AIVA members. The resources provided will enable members to improve their practices, manage risks, and develop effective compliance. Additionally, AIVA provides knowledgeable and specialized resources for training and business development. Their membership and website resources will be launched in the coming weeks, beginning with: Florida, California, Texas, Georgia, Nevada, New York, Arizona, North Carolina, Ohio and Michigan. 

For more information, visit: https://www.americaniv.com/
email: [email protected] or call 561-455-7700 Ext. 134

The Tap Podcast Host, Tyler Terry
https://www.linkedin.com/in/tyler-terry-09518154/

In this episode, we welcome special guest, Dr. Jonathan Kaplan, on our Podcast to get his take on eCommerce, Memberships, Patient Loyalty and everything in between.

E-Commerce, Subscriptions and Memberships for IV Therapy

There's a lot of competition out there! How do you stand apart without cutting prices and starting a race to the bottom? Dr. Jonathan Kaplan, a board-certified plastic surgeon and founder/CEO of BuildMyHealth will discuss how he and his team market their IV bar. Through e-commerce, subscriptions and memberships, he'll discuss their path to success with loyalty rather than steep discounts. Subscription business models are ones that charge clients a recurring fee for access to your product and services, however, on a deeper level, they are about building strong client relationships. Clients who already see value in what you are providing, turn into loyal followers who become reliable repeat customers and great referral sources. The higher the client retention rates are, the lower your acquisition costs long term. During this session, learn how to successfully include IV therapy and supplemental injections for your online store. Additionally, understand how subscriptions and memberships can incur loyalty without steep discounts. 

Jonathan Kaplan, MD, MPH
San Francisco Plastic Surgeon

Dr. Jonathan Kaplan is a board-certified plastic surgeon based in San Francisco, CA
and founder/CEO of  BuildMyHealth , a price transparency-lead generation platform.
You can watch him operate and educate @realdrbae on Instagram, Snapchat and
TikTok.

https://www.buildmybod.com/pricing




American IV Association AIVA – Our Mission

The American IV Association (AIVA) is committed to its members and the advancement of the IV hydration therapy community and offers essential up-to-date compliance resources for members through training, events, detailed content, and other resources, including state-by-state requirements for licensing and certification, operations, and marketing. AIVA will track government enforcement activity, regulatory guidance, and emerging trends – translating the confusing body of information into practical, actionable steps for AIVA members. The resources provided will enable members to improve their practices, manage risks, and develop effective compliance. Additionally, AIVA provides knowledgeable and specialized resources for training and business development. Their membership and website resources will be launched in the coming weeks, beginning with: Florida, California, Texas, Georgia, Nevada, New York, Arizona, North Carolina, Ohio and Michigan. 

For more information, visit: https://www.americaniv.com/
email: [email protected] or call 561-455-7700 Ext. 134