Watch the video version here: https://youtu.be/x_jQeZP04Ck

The 2025 trade war is here, and advertisers are feeling the heat. In this special PPC Town Hall, Frederick Vallaeys speaks with economics-savvy marketer Sam Tomlinson to explain how the escalating U.S.-China tariff war is shaking up the ad world. Follow Sam: https://www.linkedin.com/in/digitalsamiam/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall00:00 Intro 01:02 📰 What's the latest with tariffs?03:41📦 What do these tariffs mean for advertisers and ecommerce?06:01🌎 What global supply chain changes can we expect?08:51 🧠 Monitoring and value chain understanding12:01 💸 Cutting costs and finding margin-saving opportunities14:51 📈 Messaging in a shifting market17:31 🌳 Creative value vs discounts20:31🛍️ Shift in consumer psychology24:01 🧮 Marketing math & supply chain logistics27:01 🧰 What marketers can control30:01 💬 Closing thoughts