As an online interior designer (exclusively) and also a content creator, I realized after undergoing my own journey of exploration, that many of the challenges fellow online designpreneurs were facing weren’t being specifically addressed, and so The E-Design Experience was born. But what is e-design? How do you do it?  What does it look like?  Who is it for?  So in today’s episode, I want to talk all about the business of e-design with you, hopefully answering some of those questions for you.

What is E-Design?

Exactly as the name implies, e-design aka online interior design is an interior design process that takes place remotely and/or virtually — completely in the digital space — allowing designers and clients to connect beyond the constraints of location.

How Do You Do It?

Spoiler alert: there is no one way to do it. E-design can be done in a multitude of ways but at it’s core there are some fundamentals of e-design that can be agreed upon. 

What Does E-Design Look Like?

What matters is that you’re delivering exactly what you committed to, as a designer, and exactly what your people our needed & wanting from you.

Who Is It For?

If you’re looking for a passive design service, e-design isn’t for you. If technology isn’t for you, than neither is e-design. If you cannot find a way to deliver exceptional service in a more truncated format, e-design isn’t for you either.

—

E-design isn’t a substitute for traditional interior design services; it’s an alternative. While there is a school of thought that e-design has “disrupted” the interior design industry, I say it has enhanced it. While it may not for everyone nor is there any one way to do it, it is undeniable that e-design is an exciting new landscape for our industry.

—

Did you hear? The Design Influence has a new template shop & it’s only fitting that one of our first templates is an e-design contract template!

Make sure you’re always on the same page with your clients, keep projects on track, and start with a solid foundation.

The e-design contract template is super easy to download & edit so that you’ll be able to outline, step by step, what your clients can expect from you & what you expect from them.

Download, edit, and refine it as you see fit — this is your business after all.

—

TODAY’S EPISODE IS BROUGHT TO YOU BY GATHER.

It’s an interesting time we live in where being an entrepreneur is more coveted than being whatever your craft is. But Gary V says it best when he says entrepreneurship is glamorized. What about all the other ugly parts of entrepreneurship that no one talks about?

The daily grind for new clients? 

The overhead? 

The taxes? 

The late nights & early mornings? 

The wins & losses that are all yours, and no one else’s? 

The payroll? 

I want to talk about walking away from entrepreneurship, well, because no one else is. 

If you’re someone who has been on the fence about entrepreneurship — you’re unsure if it’s still something you want for your current season of business or if it’s worth it, I want you to ask yourself this five questions: 

Entrepreneurship isn’t for everyone, not does it look the same for everyone, so no matter which lane you choose, be sure it’s the best fit for you, your way of operating, and your season of life.

—

TODAY’S EPISODE IS BROUGHT TO YOU BY GATHER.

If you tuned in the past 2 weeks then this minisode is gonna bring you full circle because we are back with Morgan Molitor for a Q & A on #allthethings when it comes to working with brands, pitching yourself, and creating content.

Week One:

• Hiring a team in preparation for growth

• The power in pitching brands (and not waiting for them)

• What it’s really like when you’re working with & creating content for brands

Week Two:

• What numbers you should really be monitoring & how they reflect your influence

• Why the construction2style business model is shifting from client work to more brand deals

• What do I need to start doing to position myself as an authority in my industry?

• How do I show a company my value if I have a low social media following and/or website engagement?

• Do I need to have a one-page or media kit? Is it necessary?

• If I'm from a small city or area, do you recommend I look to partner with local or national brands?

• A brand turned me down for a project, so when should I reach back out to them, if at all?

• How do I introduce myself to a brand I want to work with?

• What can I or should I do to establish myself as an influencer to brands?

• In the first email, do I need to include my full pitch ideas? 

• When do I start to talk money when I'm pitching?

—

TODAY’S EPISODE IS BROUGHT TO YOU BY THE INFLUENCE DIRECTORY.

If you tuned in to last week’s episode then you already know that you’re in for a treat this week, because we are back with Morgan Molitor.

Morgan is one half and co-founder of construction2style, and while not a “certified” interior designer, thanks to digital marketing and her passion for interiors, she’s been able to build a successful interior design + contracting business alongside her husband Jamie Molitor.

—

LAST WEEK WE CHATTED ALL ABOUT…

—

Find Morgan Online

• Website & Blog: Construction2Style

• Instagram: @construction2style

• YouTube: Construction2Style

—

TODAY’S EPISODE IS BROUGHT TO YOU BY GATHER.

How many of you follower influencers across different industries, wondering to yourself how, you too, could work with brands & what that would mean for you as a designer? In today's episode, you're getting to get one step closer to mastering brand sponsorships and collaborations for your business.

Morgan Molitor, one half and co-founder of construction2style, specializes in collaboration. Always thinking about 100 different ways to optimize any project they’re working on, she attributes half of their business to brand partnerships and sponsored content.

Morgan doesn’t have any type of interior design certification, but thanks to digital marketing and her passion for interiors, she’s been able to build a successful interior design + contracting business, that includes certified designers on their team.

Find Morgan Online

• Website & Blog: Construction2Style

• Instagram: @construction2style

• YouTube: Construction2Style

—

TODAY’S EPISODE IS BROUGHT TO YOU BY GATHER.